Presentation to the Lawrence Cultural Arts Comission

8/2/2019 Presentation to the Lawrence Cultural Arts Comission

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AGENDA

1. Review Project Objective andDeliverables

2. Project Development and Approach

3. Overall Question

4. Research Results

5. Conclusions



PROJECT OBJECTIVE

The Lawrence Cultural Arts Commission has

successfully organized artistic and cultural activities in

the community. The project will examine the current arts

offering in Lawrence and determine whether there are

opportunities which would support expansion of present

programs.



PROJECT DELIVERABLES

• Identification of the current “state of the

arts” in Lawrence.

• Opportunities for development orexpansion of the whole or key

components of the arts offerings inLawrence.

• Collaborate with an evaluation panel ofart students from KU.



InformationGathering

Analysis

ClientContact

Kick-Offmeeting (02/16)

Development ofProject Approach(Week of 02/07)

Analysis of theresearch result

(Weeks of04/04 - 04/25)

Begin Initialresearch (02/07)

Like marketresearch

(Weeks of

02/16 & 03/28)

Midcoursepresentation

(04/04)

FinalPresentation

(Week of

05/09)

Development ofDeliverables

(Week of 05/02)

Communitysurvey

(Week of04/11)

Secondaryresearch

(Weeks of02/16 -04/25)

Datacollection &

Dataanalysis(Week of

04/25)

AgreementLetter (02/16)

MILESTONES



PROJECT APPROACH

• Research of comparable markets to find out

their successful events and key successfactors.

• Research of artists in Lawrence and thecommunity to see what they need from our

Art Commission.

• Evaluate LCAC's strength and weakness.

• Provide our recommendation on what offeringsthe LCAC should develop.



TEAM MEETINGS

• 21 Team Meetings

• Content:

• Approach to Research

• Formation of Possible Solution

• Primary and Secondary Research

• Creating Evaluation Panel• Results:

• List of Programs and Events for Consideration

• Methods of Evaluating These Offerings

• Plan to Find the Solution



RESEARCH AND OBJECTIVES

Benchmark of Like-Market Best Practices:

Confirms potential of Lawrence’s programs

Like-Market Arts Offering Inventory:

Like-Markets have similar programs

Assessment of Offerings:

Lawrence website is suboptimal



RESEARCH AND OBJECTIVES CONTINUED

Art Student Focus Group Panel:

Lots of room for improvement in Lawrence

Artists and Friends of the Arts Survey:

A good base for expansion.

GIS Mapping: Lawrence is similar to Lincoln and Norman,

“Artists in Public Schools” program will be successful here.



OVERALL QUESTION

Can what has worked

in other communitieswork in Lawrence?



SUMMARY CONCLUSION AND RATIONALE:

C O N C L U S I O N

YES!R A T I O N A L E

Some programs arealready here andelsewhere.

Proposed newprogram has beensuccessful in twoother cities.



ARTS COMMISSIONS SURVEY

• Research among arts commissions in best

practice markets.

• Interviewed representatives of arts commissions.

• 10 out of 11 response rate.

• Utilize an evaluation panel to provide guidance on

possible offerings for survey among Lawrence

artists and art supporters.

Benchmark of Like-Market Best Practices



SELECTION OF MARKETS

Client Chosen

• Austin

• Providence

Neighbors

• Kansas City

• Topeka

• Wichita

• Omaha

College Towns

• Boulder

• Lincoln

• Ames

• Columbia

• Norman

11 like-market cities in 3 categories:




Arts commissions targets from 11 like-market cities in 9 states:

1. Art Alliance Austin artallianceaustin.org

2. Rhode Island State Council on the Arts arts.ri.gov

3. The Arts Council of Metropolitan Kansas City artskc.org

4. North Topeka Arts District notoartsdistrict.com

5. Wichita Center for the Arts wcfta.com

6. Omaha Public Art Commission cityofomaha.org/pac

7. Boulder Arts Commission artsresource.org

8. Lincoln Arts Council artscene.org

9. Ames Community Arts Council amesart.org

10.Columbia Art League cal.missouri.org

11.Norman Arts Council normanarts.org




QUESTIONS FOR ARTS COMMISSIONS

1. What are your most successful art programs and events?

2. Why do you think they have done well?

3. What has made these programs and events unique from others?

4. How many years have these programs and events been offered?

5. How are these programs and events funded?

6. What are some of the best ways your programs, events, and artistshave funded themselves?

7. What in particular about your city makes your programs and events

successful?8. How did you promote the programs and events to the artists and the

community?

9. Besides selling art, what other related sources of income do artists inyour city have?

10.What business support do the artists in your community need?




ARTS COMMISSIONS WEBSITES

• Inventoried 74 programs offered by arts

commissions in 11 cities.

• Accessed contact information for conducting

phone interviews.

• Gathered website popularity trends.

• Assessed website ease of use.

Like-Market Arts Offering Inventory



SAMPLE OFFERINGS

• Arts Educator Award (currently in Ames, IA): To be awarded to an educator in the

community, who identifies, encourages, instructs, and promotes the arts (visual,

dance, music, drama, and creative writing) in an exemplary manner.

• Artists in Public Schools (currently in Lincoln, NE and Norman, OK): Designed to

place artists, university art students, and art specialists in public school

classrooms, in order to enrich the learning experience of the students.

• New Art Event (currently in Austin, TX): An exhibition that focuses on emerging and

lesser-known artists who reside within a fifty-mile radius of the community.

• Fellowships (currently in Providence, RI): Encourages the creative development ofartists by enabling them to set aside time to pursue their work and achieve specific

creative and career goals.

• Percent for Art (currently in Lawrence and Providence, RI): The city commission

may annually set aside 1-2% of the cost of all capital improvements for the

acquisition, purchase, and installation of art in public places.

Like-Market Arts Offering Inventory



PAGERANK ANALYSIS• Created by Google to measure the popularity of a website.

• Popularity is defined as the number of other websites linked to it and

their popularity.• Examples:

o Google.com 10/10 (highest possible)

o University of Kansas (KU.edu) 7/10

o LCAC‘s webpage

(http://lawrenceks.org/advisory_boards/lac) 3/10,

compared to an art commission average of 4/10.

• Provided objective assessment of programs and events by showing

individual popularity among third-parties.

•Aided evaluation of offerings for the community-wide survey.

Assessment of Offerings



• 8 recent and current art graduate students from the University

of Kansas:

2 in expanded media, 2 in metal-smithing, 2 in print-making,

and 2 in textiles.

• Comparative Advantage: Have experience in two different art

communities (the location of their Alma Mater plus Lawrence).

• Helped determine which programs and events appeared on the

community-wide survey.

Art Student Focus Group Panel



Method used to rate and rank each offering.

AwardsRating

(5 high, 1 low)

Ranking

(11 high to 1 low)

Name 5 4 3 2 1Arts Educator Award X 11

Compared to the other

offerings in this categoryImpression + = Score per

panel member

The final ranking for each offering is the sum of the scores

from all the panel members.

Offerings rank from the largest score to the smallest.




DISCUSSION TOPICS:

1. What the LCAC can do to benefit the community.

2. Impressions of Final Fridays.

3. Perception of Lawrence arts community unity.

4. How unity in the Lawrence arts community can be

improved.




POTENTIAL BENEFITS THE LCAC CAN PROVIDE

• Have free educational programs to help inform the public about art.

• Lead community projects to make collaborative public art.• Provide more public, permanent art .

• Try to bring artists to town for a lecture.

• Incorporate many different kinds of art and performance to draw a

more diverse crowd.

• Help connect artists with similar interest, create community artprojects,

• Market local artists, shows, grants, awards, and residences.




IMPRESSIONS OF FINAL FRIDAYS

• Benefits:

1. Increased the amount of attendance to galleries and other

spaces.

2. More welcoming of the casual art viewer.

3. Is easy to remember and you can see all of the new shows on

the same night.

• Areas of Improvement:1. Need to think bigger.

2. Circulate information to the community.

3. Try to get more high school students involved and younger

children as well as target older audiences.




PERCEPTIONS OF LAWRENCE ART COMMUNITY UNITY

• There is a disconnect between downtown local artists and KU students.

Sometimes the two will come together in exhibitions in local galleries, but theyare usually separate.

• There are factions as there are everywhere. Usually artist have different ideas

about art and group somewhat by that.

• Definitely there are factions a lots of separate groups, individual galleries,

university students, and local artists.• There are different crowds that attend different events.

• I think there is a divide between the actual residents of Lawrence who are

raising families or grew up here and all of the college students.

• Final Friday definitely unites the downtown area.




WAYS TO PROMOTE COMMUNITY UNITY

1. More open calls, community shows, forums, artists groups.

2. By exhibiting together-- getting to know each other and their work.3. Having more public collaborative events. Also events with a variety of activities

would bring people together.

4. Invite everyone to the final presentation and have gatherings to initiate

discussion and collaboration.

5. Art festivals that incorporate many different kinds of media, events, artists andperformances could draw a more diverse crowd.

6. Bring in artist to give talks and demos is a good way to get local artists

connected with each other, the community murals, and art projects.

7. Community activism for sure, plenty of college age people want to improve the

area but don‘t always know how.




EVALUATION RESULTS

• We evaluated 74 programs in five categories :Awards (11), Education (5), Events (17), Grants (19),

and Services (22).

• Panel ranked the five categories in order of most

important to least important: Education, Grants, Events,

Services, and Awards.

• We included the highest ranked programs in each

categories in our community wide survey.




SURVEY STRUCTURE

• It was not divulged for whom the survey was conducted in order not to

bias the results too much in favor or against the LCAC.

• Participates were first allowed to list their top five arts organizations,programs, and events.

• Then they evaluated 53 current Lawrence organizations, programs,

and events, rating them Strongly Disliked, Neutral/Not Familiar With,

or Strongly Liked.

• Ranked current LCAC offerings along with top performers from theEvaluation Panel results.

• From a scale of 1 to 9, 9 being the highest ranking, the weighted

average is calculated for each offering.

• Survey ended with ranking of the five offering types.

Artists and Friends of the Arts Survey



TOP FIVE ORGANIZATIONS, PROGRAMS, AND EVENTS

• Open-ended question allowed participates to list their top five arts

organizations, programs, and events, from highest to lowest.

• Highest ranked was given a score of 5, second-highest 4, and so on

until the fifth-highest that was given a score of 1.

• Scores were added-up, revealing which organizations, programs, and

events had the greatest amount of votes:

1. Lawrence Arts Center

2. Lied Center of Kansas

3. Spencer Museum of Art

4. Final Fridays

5. Theater Lawrence




THE STATE OF THE ARTS IN LAWRENCE

• 53 organizations, programs and events currently in Lawrence are

rated in three categories: Strongly Dislike, Neutral or Not Familiar

With, and Strongly Like.

• From 146 responses: 0 are rated as strongly dislike, 34 are rated as

neutral, and 19 are rated as strongly like.

• Top 5 strongly liked organizations, programs, and events are:

1. Lawrence Arts Center (90.1%)

2. Spencer Museum of Art (90.0%)

3. Lied Center of Kansas (87.9%)

4. Downtown Lawrence (82.5%)

5. Final Fridays (78.2%)




SURVEY RESULTS: AWARDS



HIGHEST RANKED AWARD

Phoenix Awards

The Phoenix Awards recognize residents of Lawrence whomake significant contributions to local culture.

• Started in 1996

• Five artists (maximum) awarded each year

• Nomination applications found online from LCAC website

• Award ceremony held in November and is open to thepublic



SURVEY RESULTS: EDUCATION



HIGHEST RANKED EDUCATIONAL PROGRAM

Artists in Public Schools

In Lincoln, Nebraska: A number of artists (mostly art graduatedstudents) come to school to spread art knowledge to youngstudents. Funded through grants.

In Norman, Oklahoma: Program is designed to place artists and artspecialists in classrooms, in order to enrich the learningexperience of the students in the Norman Public Schools. Eachschool/classroom will decide how best to use the allocatedmonies.



SURVEY RESULTS: EVENTS



HIGHEST RANKED EVENT

Final Fridays

Final Fridays is a celebration of the arts that includes special exhibits,performances and demonstrations in Downtown Lawrence on the FinalFriday of every month.

• The Downtown Lawrence Arts District is a collaborative effort by theLawrence Arts Center, Downtown Lawrence, Inc., the Lawrence

Convention and Visitors Bureau, the Lawrence Chamber of Commerce,and the Lawrence Cultural Arts Commission.

• Started in June 2010

• Approximately 30 locations participate, including: commercial artgalleries, restaurants, retailers, and empty store spaces.

• Features work from 200 + artists and live performances.

• Funded primarily by LCAC grants



SURVEY RESULTS: GRANTS



HIGHEST RANKED GRANT

Community Arts Grants

Community Arts Grants are designed to assist with the financial burdens ofarts outreach programs in Lawrence. LCAC gives grants to applicantswho seek to expand new arts programs, deepen communityparticipation in the arts, engage new audiences, and encouragecollaboration within our diverse artistic community.

• Application located on LCAC website

• Program started in 1995

• Grants up to $1000 – pays no more than 50% of program costs



SURVEY RESULTS: SERVICES FOR ARTISTS



HIGHEST RANKED SERVICE FOR ARTISTS

Percent for Art

City of Lawrence law (Resolution 6774) states that up to 2% of capitalimprovements costing more than $10,000 shall be used for public artpurchases.

• Art is selected by LCAC and approved by City Commission

• First purchase made in 1988

• Responsible for 19 local pieces of public art

*Providence, RI also requires a minimum of 1% of all funds appropriatedfor construction, remodeling, or renovation of any state facility must beused toward including works of art in the facility for the public.



SURVEY RESULTS: OFFERING TYPES



• Geographic Information Systems -- analyzing and managing

information referenced to the geography of the earth.

• USA Tapestry Segments operate on the theory that people with similartastes, lifestyles, and behaviors seek others with the same tastes—

―like seeks like.‖

• Segments are based on common factors such as age, household

income, and education level.

• A community ‗s segments show its composition and whether they are

comparable to segments of other cities.

• If Lawrence is similar to Lincoln, NE and Norman, OK, the ―Artists in

Public Schools‖ program would more likely be supported in Lawrence.

Geographic Information Systems (GIS) Mapping



GIS MAP FOR LAWRENCE



GIS MAP FOR LINCOLN



GIS MAP FOR NORMAN



RESULTS

• Lawrence shares 14 of 21 segments with Lincoln and Norman: 9

segments with both of them, plus 2 more with Lincoln alone, and 3

more with just Norman.• Average Median Age of Segments:

• Lawrence – 34.9, Lincoln – 37.4, Norman – 36.2

• Average Median Household Income of Segments:

• Lawrence – $54,720, Lincoln – $62,008, Norman – $59,401

• Average Percentage of College Degree Holders of Segments:

• Lawrence – 31%, Lincoln – 32%, Norman – 33%

• Conclusion: Lawrence is very similar to Lincoln and Norman, so the

―Artists in Public Schools‖ program has a great chance of being

successfully replicated here.

Geographic Information Systems (GIS) Mapping



PROPOSED PATH FORWARD: FINAL FRIDAYS

• Compared to other cities, Final Fridays

is the preferred event. Events are alsothe second most desired offering type.Conclusion

• Continue to collaborate with DowntownLawrence to fund and expand FinalFridays.

Implication forLawrence

• Economic Impact Study of FinalFridays on downtown Lawrence.

Potential NextProject



PROPOSED PATH FORWARD: LCAC OFFERINGS

• Compared to other cities, the LCAC’s

Phoenix Awards, Community Arts Grants,and Percent for Art programs are preferred.Conclusion

• The LCAC should work to promote theseofferings more and improve them.


• Use Final Fridays to boost awareness ofLCAC offerings and spread information forother organizations and individuals.




PROPOSED PATH FORWARD: EDUCATION

• Currently the LCAC has no

educational programs, but shouldimplement Artists in Public Schools.Conclusion

• Community evaluation of offeringtypes shows a real demand for aneducation related program.


• Design and implement a programthat puts artists into classrooms inand around Lawrence.




OVERALL CONCLUSIONS

• Continue funding Final Fridays.• Leverage the power of Final Fridays

to connect and promote other

programs in Lawrence.• Start a “Artists in Public Schools”

education program in Lawrence.

Presentation to the Lawrence Cultural Arts Comission

Documents

Transcript of Presentation to the Lawrence Cultural Arts Comission