Presentation to SE London Housing Partnership: RSL Employment and Training Forum Joe McLoughlin Home...
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Transcript of Presentation to SE London Housing Partnership: RSL Employment and Training Forum Joe McLoughlin Home...
Presentation to SE London Housing Partnership: RSL Employment and Training
Forum
Joe McLoughlinHome Connections
Background on Home Connections
London Based Social Enterprise owned and controlled by a number of central and north London local authorities and RSL’s.Develop web based applications (CBL, online registration, HECS) & Digital Media (Virtual Tours, serious games, microsites and video)
47
32
43
22
05
101520253035404550
1981 2006
Growing Worklessness amongst Social Housing Tenants
Social Tenants in Employment %
Social Tenants in Full-Time Employment %
Drivers for change
1. Housing Employment Connections Background
1. Won tender Feb 2008 – a Ken and Boris project !!
2. Nudge tenants/home seekers to improve life chances through jobs and training
3. 4 key areas
1. Survey to obtain information and generate referrals
2. Mapping local employment providers and presenting information via web
3. Encouraging home seekers/tenants to take action e.g via jobs feed
4. Monitoring activity – for evaluation, follow-up & possibly for behavioural targeting
1. The HECS service plugs into any IT system and is CBL agnostic
2. Large number of employment service providers and JCP & Evaluated by Cambridge University
3. Service designed for self-service and use of ICT (online outreach)
4. An electronic signposting gateway from any CBL / Tenants database to employment services
5. Live from November 2008; extended to further 4 councils & RSLs in last 3 months
9. GLA satisfied and promoting across London
10. Final report issued May 2009 – visit www.home-connections.co.uk for a copy or demo
Mayor of London
HECs Services
1. Worklessness Training Package
2. Mapping ALL local employment services
3. A Survey for Tenants & Bidders
4. Generates Referrals to Advice Agencies
5. DIY tools (Better off Calculator; CV creation)
6. Live London-wide Job Adverts
7. Comprehensive Monitoring of all activity
User Journey – Survey Form
User Journey – Job List
Video diaries of user experience
Online Referral to IAG provider
Monitoring and Evaluation
Results from independent evaluation by Cambridge University Housing Research Team
3,459 (42%) of home seekers wanted help with Jobs and Training
59%
32%
60%
31%
54%
0%
10%
20%
30%
40%
50%
60%
70%
Barnet Camden Haringey Islington Peabody
738
1075
1018
562
66
8,297 home seekers completed online survey
1259
3405
1689 1822
122
0
1000
2000
3000
4000
Barnet Camden Haringey Islington Peabody
Live4/11/8
Live18/11/8
Live20/1/9
Live 25/11/8
Live2/12/8
3,459 (42%) of home seekers wanted help with Jobs and Training
59%
32%
60%
31%
54%
0%
10%
20%
30%
40%
50%
60%
70%
Barnet Camden Haringey Islington Peabody
738
1075
1018
562
66
Home seekers did not want help with Jobs and Training because…
18% 20% 8% 4%
14% 14% 4% 2%
22% 17% 7% 5%
16% 14% 5% 1%
14% 16% 8% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Barnet
Camden
Haringey
Islington
Peabody
•Childcare / family commitments – 16%•Health issues – 15%•Lack of skills – 5%•Losing benefits – 2%•No Answer – 53%
3,746 home seekers wanted help with in-work benefits
62%
35%
64%
34%
43%
0%
10%
20%
30%
40%
50%
60%
70%
Barnet Camden Haringey Islington Peabody
780
1205
1087
621
53
2,405 home seekers accessed HECS Jobs and Employment Service Pages.
Represents 70% of home seekers that responded‘yes’ to wanting help about jobs and training
566
702
794
275
68
0
100
200
300
400
500
600
700
800
900
Barnet Camden Haringey Islington Peabody
2,476 hits on Employment Service page7,764 hits on Jobs page
1666
2078
2941
885
194
566
752
885
216
57
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Barnet
Camden
Haringey
Islington
Peabody
Job Hits Employment Services Hits
8,297 home seekers completed online survey
1259
3405
1689 1822
122
0
1000
2000
3000
4000
Barnet Camden Haringey Islington Peabody
Live4/11/8
Live18/11/8
Live20/1/9
Live 25/11/8
Live2/12/8
3,459 (42%) of home seekers wanted help with Jobs and Training
59%
32%
60%
31%
54%
0%
10%
20%
30%
40%
50%
60%
70%
Barnet Camden Haringey Islington Peabody
738
1075
1018
562
66
Further Information
07939 825 164
Suite 33, Fonthill Road, London, N4 3HN.
http://twitter.com/homeconnections