Strategic Campaigns

10 Questions

Our Time Together

• 10 Questions for Strategic Campaigners

• Discussion

• Group workshop

• Regroup and Debrief

• Wrap Up

1. Why this campaign, why now?

Communications

Policy

Capacity

2. What is a WIN?

Communications

Policy

Capacity

3. What needs to change for us

to WIN?

Policymaker position

Policymaker attention

Behavior change

4. Who is responsible for the

change?

(Who are our targets?)

Specific Regulators

Specific Legislators

Specific individuals(or sets of individuals)

5. How is our target influenced?

Constituents

Donors

Swing Voters

Community leaders

Neighbors

Friends and Family

Information and Data

Personal Stories

6. What is our map to influence?

Target

Staff/Family

Donors/Friends/Advisors

Donors/Friends/Advisors

Publics/Constituencies

Media

7. What specific, unique

resources do we bring to bear?

Constituency

Network

Leadership

Message

Authentic Stories

8. What internal challenges will

need to be addressed?

Role in Coalition

Mobilizing Congregation Leaders

Message consistency

Information about targets

9. How will we know

how we’re doing?

10. What are we building

for after the WIN?

Discussion

Now you…