Presentation TMG 17 september 2014
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Transcript of Presentation TMG 17 september 2014
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About us
Martin van der Meij
The journey of Display
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o De Telegraaf #1 Dutch newspaper
o Telegraaf.nl largest news website o 1.5B impressions per month o Reaching more than 5 million monthly unique users, on 16m devices o 100+ Packages for sale
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How it was… Oligopoly
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Current situation… Free Market
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“Simple can be harder than complex” - Steve Jobs
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THIS TAKES US ROUGHLY 16 HOURS
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Promiss
Reality
Goal
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About us
TMG Strategy
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About us
Travel Automated trading
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Basic goals o System independent o API connects everything o Workflow efficiency for advertisers and agencies o Trading per impression. Smaller Q at scale
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About us
Travel Next steps
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Phases in media buying o Using an agency o Using a 3th party specialist o Do it yourself
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About us
Travel Walled Gardens
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However
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Why walled gardens o Optimize revenue for intermediaries o Exclude competition o Dictate standarization
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Advertiser
DSP Agency / Trading Desk
Basic: Technology Conflict
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About us
TMG Approach Partnerships
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Don’t bring a knife to a gun fight
Sca
le
Relevancy
Billions invested into Tech / Data Aggregation
Publishers
Advertisers
Intermediaries Ad-Tech / Agencies
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The Value-Chain is Broken
Source: WFA Guide to Programmatic Media
“60% of transaction value consolidated by intermediaries.”
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Partnerships became crucial
Sca
le
Relevancy
Billions invested into Tech / Data Aggregation
Publishers
Advertisers