Presentation title Reporting that seeks to empower... Dublin, October 2014.

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Presentation title Reporting that seeks to empower... Dublin, October 2014

Transcript of Presentation title Reporting that seeks to empower... Dublin, October 2014.

Page 1: Presentation title Reporting that seeks to empower... Dublin, October 2014.

Presentation title

Reporting that seeks to empower...

Dublin, October 2014

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Presentation title

Reporting that seeks toengage, inform, influence and empower.

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The EnAct mission

By exploring the personal impacts of energy poverty,

ENACT aims to promote shared responsibility

and collective action to solve access issues.

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What will EnAct be?

Quarterly online multi-media magazine Each issue will cover four main themes,

Inadequate Unreliable Unaffordable Empowering women

Each theme will be a primary focus in rotation (i.e. once per year)

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Project aims and approach

Web documentary to engage Raise awareness of energy poverty in developing,

emerging and industrialised economies Personal stories, unusual characters Expert interviews

www.en-act.org/darkness

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Project approach

News content to inform Context reporting to increase understanding of why

energy poverty persists. Feature articles News briefs / fact sheets Editorials Infographics / interactive elements

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Project approach

Solutions reporting to influence Highlight technology, policy and social solutions

that are having positive impacts and could be taken up by others.

Feature articles News briefs / fact sheets Editorials Infographics / interactive elements

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Project approach

Social media to empower Identify for followers ways they can participate in

addressing energy poverty Build up networks of energy activists to address

local issues Encourage the “energy rich” to be more

conscientious consumers

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Create a platform to package content,

helping energy stakeholders to better inform and engage consumers .

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Engaging energy experts

Each edition of ENACT

will be developed with input from

experts who challenge the Creative Team to

explore energy from diverse perspectives.

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Distribution strategy

Extensive Social Media campaign, working with other organisations

For each reportage ENACT launches, propose related content to mainstream media outlets (GEO magazine)

Identify conferences/events at which ENACT can launch content

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Additional project outputs

Photo exhibition, to be made available to sponsors for hosted events

Photo book, retail distribution and excellent for corporate gift

Image bank, which sponsors can draw from for their own communication activities

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EnAct Champions

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Support for EnAct

Champions Asian Development Bank / Energy for All UN Foundation / Energy Practitioners Network Center for Sustainable Development in Africa US AID / Power Africa

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Advisory Committee

Dr. Lawrence Jones, Centre for Sustainable Development in Africa

Dr. Jiwan Acharya, Asian Development Bank Dr. Harish Hande, Selco India Dr. Sarah Strauss, University of Wyoming Dr. Grayson Heffner, Deloitte Dennis Dimick, National Geographic Openings: academic, policy maker, fuel poverty,

additional reps from Europe, Africa and China, and gender issues.

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Sponsorship strategy

Ideally, for each theme, sponsorship would come from the range of stakeholders

energy sector players private sector government NGOs working in financial institutions

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What will EnAct deliver to sponsors?

Visibility Application of logos on

materials Recognition at public

events Interactive elements

A voice Public commitment Participate in events

A chance to interact Ask questions to energy

users Share content with other

stakeholders Promote solutions and/or

learn about those being applied in other places

Access to image bank

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Getting EnAct off the ground

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Fuel poverty package: Fall 2015

Winter 2014/2015 Develop editorial line-up Secure funding Shoot web documentary

Spring/summer 2015 Produce “context” content and interactive elements

Launch October 2015

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Production costs per package

Web documentary 65 000 Interactive web content 15 000 News content (features, editorials, etc.) 40 000 Planning / direction 15 000 Fundraising / administration 15 000 TOTAL EUR 150 000

ESTIMATED ANNUAL BUDGET EUR 750 000

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Seed funding for start-up activities

Introductory trailer 50 000 Concept development 50 000 Web site development 15 000 Direction / administration 60 000 Fundraising / development 50 000

TOTAL SEED FUNDING NEEDED 200 000

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Thank you!

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8 rue Pierre Girard75019 Paris, Francewww.en-act.org

© 2013 - EnAct, the Energy Action project