Presentation title Reporting that seeks to empower... Dublin, October 2014.
Transcript of Presentation title Reporting that seeks to empower... Dublin, October 2014.
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Presentation title
Reporting that seeks to empower...
Dublin, October 2014
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Presentation title
Reporting that seeks toengage, inform, influence and empower.
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The EnAct mission
By exploring the personal impacts of energy poverty,
ENACT aims to promote shared responsibility
and collective action to solve access issues.
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What will EnAct be?
Quarterly online multi-media magazine Each issue will cover four main themes,
Inadequate Unreliable Unaffordable Empowering women
Each theme will be a primary focus in rotation (i.e. once per year)
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Project aims and approach
Web documentary to engage Raise awareness of energy poverty in developing,
emerging and industrialised economies Personal stories, unusual characters Expert interviews
www.en-act.org/darkness
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Project approach
News content to inform Context reporting to increase understanding of why
energy poverty persists. Feature articles News briefs / fact sheets Editorials Infographics / interactive elements
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Project approach
Solutions reporting to influence Highlight technology, policy and social solutions
that are having positive impacts and could be taken up by others.
Feature articles News briefs / fact sheets Editorials Infographics / interactive elements
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Project approach
Social media to empower Identify for followers ways they can participate in
addressing energy poverty Build up networks of energy activists to address
local issues Encourage the “energy rich” to be more
conscientious consumers
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Presentation title
Create a platform to package content,
helping energy stakeholders to better inform and engage consumers .
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Engaging energy experts
Each edition of ENACT
will be developed with input from
experts who challenge the Creative Team to
explore energy from diverse perspectives.
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Distribution strategy
Extensive Social Media campaign, working with other organisations
For each reportage ENACT launches, propose related content to mainstream media outlets (GEO magazine)
Identify conferences/events at which ENACT can launch content
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Additional project outputs
Photo exhibition, to be made available to sponsors for hosted events
Photo book, retail distribution and excellent for corporate gift
Image bank, which sponsors can draw from for their own communication activities
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Presentation title
EnAct Champions
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Support for EnAct
Champions Asian Development Bank / Energy for All UN Foundation / Energy Practitioners Network Center for Sustainable Development in Africa US AID / Power Africa
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Advisory Committee
Dr. Lawrence Jones, Centre for Sustainable Development in Africa
Dr. Jiwan Acharya, Asian Development Bank Dr. Harish Hande, Selco India Dr. Sarah Strauss, University of Wyoming Dr. Grayson Heffner, Deloitte Dennis Dimick, National Geographic Openings: academic, policy maker, fuel poverty,
additional reps from Europe, Africa and China, and gender issues.
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Sponsorship strategy
Ideally, for each theme, sponsorship would come from the range of stakeholders
energy sector players private sector government NGOs working in financial institutions
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What will EnAct deliver to sponsors?
Visibility Application of logos on
materials Recognition at public
events Interactive elements
A voice Public commitment Participate in events
A chance to interact Ask questions to energy
users Share content with other
stakeholders Promote solutions and/or
learn about those being applied in other places
Access to image bank
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Presentation title
Getting EnAct off the ground
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Fuel poverty package: Fall 2015
Winter 2014/2015 Develop editorial line-up Secure funding Shoot web documentary
Spring/summer 2015 Produce “context” content and interactive elements
Launch October 2015
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Production costs per package
Web documentary 65 000 Interactive web content 15 000 News content (features, editorials, etc.) 40 000 Planning / direction 15 000 Fundraising / administration 15 000 TOTAL EUR 150 000
ESTIMATED ANNUAL BUDGET EUR 750 000
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Seed funding for start-up activities
Introductory trailer 50 000 Concept development 50 000 Web site development 15 000 Direction / administration 60 000 Fundraising / development 50 000
TOTAL SEED FUNDING NEEDED 200 000
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Presentation title
Thank you!
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Presentation title
8 rue Pierre Girard75019 Paris, Francewww.en-act.org
© 2013 - EnAct, the Energy Action project