Presentation sun storage tek™ 2500 series
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Transcript of Presentation sun storage tek™ 2500 series
Sun StorageTek™ 2500 Series Vanquishing the Competition!
Sonny Singh, Bill LeslieJerry Ledingham2500 Product Management / MarketingSun Microsystems, Inc.
Sun Proprietary/Confidential Page 2
What We Will Cover Today
• ST2500 Changes and Complete Product-Line Overview
• ST2510 Details• 2500 Segmentation• Marketing Initiatives (GTM, Programs, Spiffs)
Sun Proprietary/Confidential Page 3
ST2500 Overview
Sun Proprietary/Confidential Page 4
What’s Here? – Changes to the 2500• Lower pricing on most existing (2540, 2530, and 2501)
configurations – up to 23.7% lower, averaging ~12% across the entire line! – 1/29/08 Announcement
• Increased warranty duration to 3 years! – 1/29/08 Announcement• Significantly decreased service upgrade pricing – average list
price decreases of 44.7% and both Silver and Gold levels decreased over 50%! – 1/29/08 Announcement
• New drive options – 1/29/08 Announcement: > 400GB 10K rpm SAS drives = 14.4TB Maximum Capacity (19.2 TB future)> 1.0TB 7.2K rpm SATA drives = 36.0 TB Maximum Capacity (48.0 TB
future)
Sun Proprietary/Confidential Page 5
ST2500 Provides Multiple Ways to Compete
NEBS
Shipping Now
Just Released
NEBs Level 3 Certification and DC Power VersionsRuggedization
Solaris 9 (ST2540), 10, Windows, Linux, VMWare ESX (2540 and 2510)O/S
Common Array Manager (CAM)Management (included)Data Snapshot (up to 128), 2 domains included (up to 16) Data services
Cache: ~ 100,000 IOPS, ~1,500 MB/s Disk: ~ 20,000 IOPS, 900 MB/sPerformance
YesSAS/SATA intermix
SAS 15krpm (73GB/146GB/300GB) / SAS 10krpm (400GB) / SATA 7.2krpm (500/750GB and 1TB)Disk types
Up to 36 drives (48 in 2Q08) – 12 per tray, 1 controller tray and up to 3 expansion traysMax. drives per system
2U, 12-driveDrive trays1 GB (512 MB per Controller)Cache memory
0, 1, 3, 5, 1+0 (Single RAID, dual RAID)RAID
4 GE ports6 SAS ports4 FC portsHost portsST2510 (iSCSI)ST2530 (SAS)ST2540 (FC)Dual controller specs
Sun Proprietary/Confidential Page 6
ST2510 Detail
Sun Proprietary/Confidential Page 7
• iSCSI connectivity well-suited for low-cost storage networks• Two 1 Gbps iSCSI host ports per controller• Low-cost iSCSI networking – DAS to IP SAN migration
> Consolidating direct attached storage with IP networking > Simple and rapid set-up of a SAN without the cost and complexity of FC
• Pervasiveness of IP networks and the ST2500 brought together> Utilize existing reliable Internet Protocol (IP) networks for connectivity
around the globe> Great expandability and no distance limitations
ST2510 1 Gbps iSCSI RAID array
Solution of choice for small LOW-COST SAN environments
Sun Proprietary/Confidential Page 8
ST2510 Controller
One 3-Gbps SAS drive port for
expansion
Ethernet port for remote management
Two 1 Gb/s iSCSI host interfaces Integrated TOE
support
I/O system core with integrated XOR engine
Sun Proprietary/Confidential Page 9
ST2510 – A Closer Look
• Two 1 Gbps iSCSI host ports per controller iSCSI
host ports (Ethernet In-band) SAS expansion port
Ethernet management port
Diagnostics port for servicingDisabled SAS portPower Supply / Cooling
Sun Proprietary/Confidential Page 10
ST2510 Configurations
Highly Available Direct Host Connections
Highly Available IP SAN Configuration
Sun Proprietary/Confidential Page 11
ST2510 Operating System Support
• Solaris Operating System 10, x86• Microsoft Windows 2003• SUSE Linux 9.0, 10.0• Red Hat Enterprise Linux 4.0, 5.0• VMware ESX (3.5 and higher – coming soon!)
Sun Proprietary/Confidential Page 12
2500 Segmentation
Sun Proprietary/Confidential Page 13
Up to 16Up to 16Up to 16Up to 1600Or – How many servers would you like to attach via an IP SAN or FC switch
FCiSCSI SASInterface Type
1-41-21-41-21-31-3How many servers would you like to directly attach?
Not very
Most important
<10,000 meters
No
SingleST2540
DualDualSingleDualSingleController Configuration
YesYesNoYesNoIs high availability important?
Important
Important
<8 meters
ST2530
Important
Important
<8 meters
ST2530
Not veryMost important
Most important
How important is affordability?
Most importantNot veryNot veryHow important is high
performance?
<10,000 metersUnlimitedUnlimited
What is the distance between the host and storage system?
ST2540ST2510ST2510ST2500 Array
Which ST2500 Array is the Best Fit?
Sun Proprietary/Confidential Page 14
Quick Reference – Interface Options
BestGoodBetterPerformance
BestGoodBetterAvailability
UnlimitedUnlimitedThree or lessServer attach
$$$$$Cost
Adequate – • 10,000 meters
InfiniteLimited – • 8 meters
DistanceStorage ExperienceNetwork
ExperienceServer experienceIT Expertise
FCiSCSISASInterface Type
Sun Proprietary/Confidential Page 15
ST2500 Series Drive Support
9.0 TB / 27.0 TB7,200750 GB12.0 TB / 36.0 TB7,2001.0 TB
6.0 TB / 18.0 TB 7,200500GBSATA4.8 TB / 14.4 TB10,000400 GB3.6 TB / 10.8 TB15,000300 GB1.7 TB / 5.2 TB15,000146 GB876 GB / 2.6 TB15,00073 GBSAS
Max capacity per tray/ fully expanded array
(36 drives*)
rpmDrive Capacity
Drive Type
* 48 drive support available in 1H 2008SAS drives - Highest performance
• Typically utilized for business critical and transaction-based (IOPS) applications
o OLTP, databases, MS Exchange • Performance and reliability preside over cost
SATA drives - Great cost/GB ratio • Generally deployed for secondary data
o Fixed content, reference data, disk-to-disk backups, file and print server
• Cost presides over performance
Sun Proprietary/Confidential Page 16
Performance Comparisons
Random Performance - IOPS
1,6004551,450Cache-Based Reads925380900Disk-Based Reads320300320Disk-Based Writes
36Drives Used for Benchmark
Throughput Performance – MB/s4,5004,2004,500Disk-Based Writes
22,00022,00022,000Disk-Based Reads64,000
ST2510
110,00092,000Cache-Based Reads
ST2540ST2530
Notes: 1. SAS Drives, benchmarked with dual controllers2. Performance results achieved under ideal circumstances in a benchmark test environment. Actual customer results will vary based on configuration and infrastructure components.
2500 Marketing Initiatives
Sun Proprietary/Confidential Page 18
ST2500 Programs Available
WW
Regional
WW
WW
WW
WW
Regional
WW
WW
WW or Regional
NOWSPA Rewards "Win-Win"
NOWCash Plus promotion (2530 and 2540 only)
NOWServer Storage Bundle for MS Exchange, MySQL, Web 2.0, etc., with promo pricing
NOWIBB
NOWStartup Essentials
NOWProject Blackbox
NOWE-Lamps Demo Program
NOWModular “Modular Loaded With ”
NOWTry and Buy
ETAPrograms*
Sun Proprietary/Confidential Page 19
Leverage Try and Buy
Free 60-day trial period for selected system; Sun Covers All Costs (No Freight In or Out)
System comes with standard warranty support for the trial period.
• HOW IT WORKS> Go to www.sun.com/tryandbuy> Choose a product and configuration> Qualify Online> Provide shipping and billing information> If you don't love the product return it and pay nothing> RMA Ships in the box> Customer can invoice through normal channel
Sun Proprietary/Confidential Page 20
• MySales – http://mysales.central/storage> product brochures, datasheets,etc.
• OneStop – http://onestop.central> technical documentation for SE's coming soon!
• SunWin - http://sundoc.central> Sales tools and collaterals
Resources to Help Make the DealCollateral and Sales Tools
Please contact your sales/mkt contacts for more info
Sun Proprietary/Confidential Page 21
Resources to Help Make the Deal
•Product Management> Jerry Ledingham, Product Mgr, Modular
Storage ([email protected])> Bill Leslie Product Mgr, Modular Storage
([email protected])> Nancy Hart, Group Mgr, Modular Storage
([email protected])•Product Marketing
> Sonny Singh, Product Marketing Manager, Modular Storage ([email protected])
•Sales Support> 1-800-ASK-4STK
Sales and Product Marketing Resources
Sun Proprietary/Confidential Page 22
2500 SeriesAdvantages
• TCO=attractive entry pricing, more attractive expansion• NEBS Level 3 Design included• No added charge for expansion included• Partition License (2 incl.) included
(addl: 4 for $750, 8 for $1,200 or 16 for $1,500)• Cache Battery included• 2 SAS Port Daughter Card (for SAS) included• Management software included• Sun cluster support included• Manage both SAS and SATA disks included• Multi-pathing Drivers (Solaris-based) included
Sun- All for One Price
• SAS/SATA intermix within enclosure• Great OS Support• Support for 1TB SATA & 400GB SAS drives• Up to 48 drives (coming 1H 2008)• Increased warranty duration to 3 years!• Decreased service upgrade pricing• Aggressively priced to win business!
New Announcements
Sun Proprietary/Confidential Page 23
Thank You!!!
Sun Proprietary/Confidential Page 24
Back-up Slides
Sun Proprietary/Confidential Page 25
iSCSI Market Information
Sun Proprietary/Confidential Page 26
Welcome to the Network
Sun Proprietary/Confidential Page 27
Source: IDC WW Disk Storage Systems 2007-2011 Forecast
Between 2006 – 2011, IP SANs will experience 60.9% CAGR!
iSCSI Market
WW Disk Storage Systems Revenue ($M)
0
5000
10000
15000
20000
25000
30000
2006 2007 2008 2009 2010 2011
ESCON/FICONIP SANFC SANNASDAS
Sun Proprietary/Confidential Page 28
iSCSI Market Revenue Growth
2006 WW External Rev ($M)
NAS20%
IP SAN4%
FC SAN69%
ESCON/FICON
7%
2011 Forecasted WW Ext Rev ($M)
NAS22%
IP SAN27%
FC SAN48%
ESCON/FICON
3%
IP SANs revenue is expected to grow to 27% of the overall shared external storage market in 2011 from 4% in 2006
Source: IDC WW Disk Storage Systems 2007-2011 Forecast
Sun Proprietary/Confidential Page 29
iSCSI Market
iSCSI has turned the corner, with a large number of
installations in companies of all sizes
SAN IDC Market Analysis (2005-2010) Market Forecast
Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B
PB1-335%
PB 4-662%
PB 6-83%
Sales of iSCSI SAN to top $5.1 Billion by 2010.
Users are growing more familiar with the lower-cost
alternative to FC
Sun Proprietary/Confidential Page 30
iSCSI Market
iSCSI has turned the corner, with a large number of
installations in companies of all sizes
SAN IDC Market Analysis (2005-2010) Market Forecast
Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B
PB1-335%
PB 6-83%
PB 437%
PB5-625%
Sales of iSCSI SAN to top $5.1 Billion by 2010.
Users are growing more familiar with the lower-cost
alternative to FC
Sun Proprietary/Confidential Page 31
Why iSCSI is Gaining SAN Market ShareBenefits
> Low hardware costs – takes advantage of ubiquitous Ethernet equipment
> Extensive IT experience and skills with IP / Ethernet> Little to no additional training> Simplicity of implementation
> Flexibility> Ease of reconfiguration
> Shared-storage benefits> Consolidation, single management, increased efficiencies
> Extensive reach> Smaller organizations have a need for block-level storage
without the additional complexity of adding Fibre Channel
Sun Proprietary/Confidential Page 32
Competition
Sun Proprietary/Confidential Page 33
Competitive Landscape
> HPProducts (MSA1500, MSA500, MSA 60/70)Modular controller shelf, SCSI, SAS or SATA storage Unified server/storage management
Preconfigured SAN kits, investment protection
StrategyCompetitor
> Dell / EqualLogicProducts (AX150/AX150i, PS-series)FC/SATA connectivity, Navisphere Express
> IBMProducts (DS300/400, DS3400/3200)FC/SCSI, iSCSI/SCSI, FC/SAS, SAS/SAS
> 2nd tier OEMs & White Box Vendors> 20 vendors in this space
Reduce sales sycle - web pricing & orderingSimple, customer installable
Additional revenue from licenses“On demand Express” offerings
Lowest price wins
“Price and Simplicity”
“Leverage MSA install base; server/storage solution sell”
“Sell integrated solutions”
“Price,price,price”
Sun Proprietary/Confidential Page 34
EqualLogic
Not really an SMB Storage System – need two or more Not really an SMB Storage System – need two or more systems for redundancysystems for redundancy
No interface flexibility - It is iSCSI or nothingNo interface flexibility - It is iSCSI or nothing
Obtaining decent bandwidth (MB/s) is costly – requires Obtaining decent bandwidth (MB/s) is costly – requires additional systemsadditional systems
Flexibility ONLY possible with LARGE Flexibility ONLY possible with LARGE installations… and even LARGER costsinstallations… and even LARGER costs
Pros●20 minute setup (realistic)●Automatic RAID configuration and Hot Sparing●Multi-level security access control●Thin Provisioning●Automatic load balancing across the IP SAN●Up to 8 PS Systems can participate in a PS Group●Bundled SW - “no server SW or licensing fees - ever”●Snapshots, Clones, Mirroring●Supports RAID 5, 10, 50
Sun Proprietary/Confidential Page 35
2500 and IBM DS3x00 SeriesIBM Weaknesses 2500 Strengths over IBM
• Lack of market traction due to problems from older series product (DS300/DS400)
• Extra hidden costs (licenses, MP drivers, add-ons, services)
• TCO=attractive entry pricing, more attractive expansion• NEBS Level 3 Design included• No added charge for expansion included• Partition License (2 incl.) included
(addl: 4 for $750, 8 for $1,200 or 16 for $1,500)• Management software included• Sun cluster support included• Manage both SAS and SATA disks included• Multi-pathing Drivers (Solaris-based) included• Cache Battery included• 2 SAS Port Daughter Card (for SAS) included
Sun- All for One Price
Extras• Software Pack $995• Blade Center Boot Disk $3,004• Partition License (2 incl.) included, but…
(addl: 4 for $2,095, 8 for $6,285 or 16 for $12,570)• Expansion license $1,995 per tray• Cache Battery $249 per contr.• 2 SAS Port Daughter Card $849 per contr.
(for SAS Host connectivity)
Sun Proprietary/Confidential Page 36
EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System
> 2U single or dual controller (FC or iSCSI)> Up to 12 Drives> Minimum 4 drives> Includes Navisphere Express for management> Includes PowerPath for failover> Includes Snapshots – 16 per system, 1 per LUN
> DOES NOT INCLUDE− Support for SAS drives− Support for external DAEs− Support for more than 10 hosts− Support for array-based clones
• EXPANDED AX4 System> 2U dual controller (FC or iSCSI)> Up to 60 SAS & SATA Drives> Support for up to 64 hosts
Sun Proprietary/Confidential Page 37
EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System
> 2U single or dual controller (FC or iSCSI)> Up to 12 Drives> Minimum 4 drives> Includes Navisphere Express for management> Includes PowerPath for failover> Includes Snapshots – 16 per system, 1 per LUN
> DOES NOT INCLUDE− Support for SAS drives− Support for external DAEs− Support for more than 10 hosts− Support for array-based clones
• EXPANDED AX4 System> 2U dual controller (FC or iSCSI)> Up to 60 SAS & SATA Drives> Support for up to 64 hosts> Includes Navisphere Express
> Optional - Navisphere Management Suite (not available until March, 2008)> Includes Snapshots – 16 per system, 1 per LUN
> Optional – SnapView for snaps & clones – REQUIRES full Navisphere> External Replication – REQUIRES Fibre Channel version of AX4
> Optional MirrorView / s, MirrorView / A, SAN Copy
Expansion License $2,000 Additional
Charge $???
AdditionalCharge
$???
AdditionalCharge
$???
Sun Proprietary/Confidential Page 38
EMC Says, “Buy now starting at $8,599”
• Apparently there is a low-end model with three small SATA drives and a single controller> Dell apparently doesn’t carry it – it is not on their website> Apparently EMC’s FAQ states that four drives are a minimum
Sun Proprietary/Confidential Page 39
• Dell’s lowest price for the most minimally configured AX4-5i is $13,158 and includes:> One controller> Four 750GB SATA drives> Downgraded to 3-Year Silver Warranty Support> No SPS (standby power supply only supported on dual controller systems)> No support for additional drive enclosures (requires $2,000 Expansion Enabler Key)> No support for SAS drives (requires same $2,000 Expansion Enabler Key)> No support for more than 10 hosts (requires same $2,000 Expansion Enabler Key
EMC Says, “Buy now starting at $8,599”
Sun Proprietary/Confidential Page 40
• Dell’s more likely configuration for AX4-5i is $20,058 and includes:> Two controllers> Four 750GB SATA drives> Expansion Enabler Key to support SAS drives and additional drive expansion trays> Four 146GB 15K SAS drives> Standby Power Supply> Support for up to 64 hosts> 3-Year Gold Warranty Support
EMC Says, “Buy now starting at $8,599”
Sun Proprietary/Confidential Page 41
Dell/EMC AX4 Competitive Summary
● $8,599 – unrealistic pricing, represents special configuration only from EMC
● No expansion of any type unless dual controller configuration● Any type of expansion requires the purchase of a single $2000
Expansion - Enabler Key:● To use SAS drives ● To to add an expansion drive enclosure ● To to purchase array-based software● To obtain support for 64 HA servers (10 supported by default)
● Navisphere management is a prerequisite for software enhancements● iSCSI version does not support external replication services
Sun Proprietary/Confidential Page 42
2500 and Dell/EMC AX150/150i
Dell / EMC Weaknesses 2500 Strengths over Dell / EMC• AX150/150i doesn't provide a SAS host
interface version• AX150/150i only supports desktop quality SATA
drives • AX150/150i is not expandable beyond a single
tray (12 drives)• AX150/150i products have weak performance
(300-350MB/s sequential reads)• AX150/150i doesn't support hot-swap controllers
and requires downtime to replace• Low utilization (up to 4 dedicated system drives)
• ST2500 provides 3 interface versions– FC, SAS, and iSCSI
• ST2500 supports SAS drives and will support Enterprise class SATA drives in next release
• ST2500 is expandable to 3 trays, or from 5-36 drives
• ST2500 provides industry leading performance and price/performance (800-1000MB/s sequential reads)
• ST2500 provides hot-swap components (power/cooling, drives, controllers)
• ST2500 has 30% more utilization in drives (over 80% utilization vs. 50%)
Sun Proprietary/Confidential Page 43
2500 and HPHP Weaknesses 2500 Strengths over HP
• MSA RAID uses older SCSI technology• For FC version, uses older 2Gig FC• MSA RAID provides an active/passive
failover design• MSA products have weak performance (200-
300MB/s sequential reads)• Single points of failures (drive enclosure)• MSA uses desktop quality SATA drives• Enclosure+drive for MSA 1500 is at least 4U• MSA 60/70 is only a JBOD• Low margins in the channel
• MSA 2000 expected to solve many weaknesses, but have a higher price
• ST2500 architecture uses SAS, which is newer technology than SCSI
• For FC version, uses 4Gig FC • ST2500 RAID uses active/active failover design• ST2500 provides industry leading performance and
price/performance (800-1000MB/s sequential reads)• ST2500 provides no single points of failure
(controller+drive)• ST2500 will use Enterprise class SATA drives• ST2500 is 2U for rack intensive environments• ST2500 JBOD can be expanded to a RAID, and vice
versa• CAT F discount (more channel margin)
• Pricing expected to be better than that of MSA 2000
Sun Proprietary/Confidential Page 44
All prices from HP’s website 1/24/08
HP MSA1510i• MSA1510i
> 2 iSCSI host ports (single controller)> Up to 56 SCSI / 96 SATA Drives or mixed> RAID 0, 1, 1/0, 5, ADG (RAID 6)> Support up to 20 servers> TOE implemented on storage> Somewhat low-cost
> $3,799 for 0TB – 1 controller (without drive enclosure)
Sun Proprietary/Confidential Page 45
All prices from HP’s website 1/24/08
HP MSA1510i• MSA1510i
> 2 iSCSI host ports (single controller)> Up to 56 SCSI / 96 SATA Drives or mixed> RAID 0, 1, 1/0, 5, ADG (RAID 6)> Support up to 20 servers> TOE implemented on storage> Somewhat low-cost
> $3,799 for 0TB – 1 controller (without drive enclosure)
• Competitive Bullets> Additional controller @ $2,594 (redundancy also requires additional Ethernet iSCSI module)> Active/Passive Controllers> Must add drive enclosure to controller units
> MSA20 (SATA) @ $2,199> MSA30 (SCSI) @ $2,594
> Only supports Windows environments & VMWare ESX 3.0.1 (single controller only)> SCSI interface to drive enclosures
> SPOF, more enclosures = more SPOF> Dual Channel SCSI attachment reduces potential SCSI drives by 50% (Max of 2 enclosures, not 4) > Requires different disk enclosures for SCSI / SATA Drives> Warranty 3 yr. parts exchange, 1 yr. labor, 1 yr. on-site NBD> SATA uses desktop quality drives
> MTBF = 500,000 hr. @ 50%> SATA warranty limited to 1 year> Very low IOPS with SATA
Sun Proprietary/Confidential Page 46
Dot Hill 2330> 12 Drive 2U device> 2 iSCSI host ports per controller> Supports 16 hosts > Up to 56 SAS / SATA Drives – support intermix within enclosure> RAID 0, 1, 3, 5, 6, 10 and 50> EcoStorTM – use of super capacitors to preserve cache contents> SimulCache – only applies to dual controller configurations – claim to deliver higher cache writes
> Dedicated PCI-Express bus> Built-in snapshot (AssuredSnapTM)
> 16 snaps included with dual controllers, option to purchase license for 64> Writeable snapshots that support snapshot rollback and supports roll forward
> Built-in volume copy (AssuredCopyTM) – Requires premium charge (per FAQ)> Supports Windows Managed with RAIDar, a Web Based Interface
> Provide access to CLI via RS-232> Warranty – 3 years HW, 90 days SW
• Competitive Bullets> Only supports Windows environments> Cache limited to 512MB per controller – not expandable> Apparently lack TOE on the storage array> Apparently lacks performance – none publicly published