measuring the success of

your presentation Hi, my name is Akash and I’m a presentation skills coach and author of “Public

Speaking Secrets of the Champions”. In this mini eBook,

you will discover the two questions which will help you

determine the effectiveness of your presentation.

Akash Karia

http://www.CommunicationSkillsTips.com

How do you measure the success of a

presentation?

There are two important questions you can ask to measure the success of your

speech.

First question: did you achieve the objective of your presentation?

The goal of a speech is to take audience members from Point A to Point B. It’s to

move them in some sort of way - maybe to move them emotionally and to inspire

them; or to move them intellectually and give them more knowledge and more

tools on a topic. So, if a speaker manages to meet his objective of moving his

audience from Point A to Point B, then it’s a successful speech. Or,as you put it,

it’s a commendable speech.

Second question: Will your audience remember your message 3 days

after you presentation?

Did you know that most presentations are forgotten within a couple of hours? A

successful speaker, however, leaves a lasting impact on his audience. As

speakers, we want to make sure that our impact lasts beyond the day of the

presentation.

For example, let’s say you’re giving a sales presentation. Your objective is to

convince Mr. and Mrs. Jones to buy a car or insurance - or whatever the product

- from your company. Now, no matter how good your presentation, it’s unlikely

that Mr. and Mrs. Jones will enthusiastically hand over their credit card to you

at the end of your presentation. They’re going to need a couple of days to think

about it. What you want is for your presentation to be remembered at the time

when they are making a decision - when they are thinking about whether or not

to buy from you, you want your message, your presentation, to be remembered

and influence their decision to “YES! We’re going to buy from you.”

Same thing applies to interviews. You want the recruiter to remember you so

that when they’re making the decision about who to hire, you pop into their

minds.

So to summarize, the two most important questions any presenter should ask at

the end of a presentation - the questions which determine whether a

presentation was effective or not - are:

(1) Did I move my audience emotionally or intellectually from Point A to

Point B? Did I achieve my objective? and

(2) Will they remember my message 3 days after I speak?

http://www.CommunicationSkillsTips.com

http://www.CommunicationSkillsTips.com