Presentation subtitle: 20pt Arial Regular, green R223 | G255 | B102 Recommended maximum length: 2...

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© 2002 IBM Corporation© 2004 IBM Corporation

IBM On Demand Operating environment

Fabrizio Renzi

Mgr of ebusiness tech sales, south region

e-business ondemand technical leader, EMEA

2 © 2004 IBM Corporation

An on demand business is an enterprise

whose business processes—integrated

end-to-end across the company and with key

partners, suppliers and customers—can

respond with speed to any customer demand,

market opportunity or external threat.

On Demand Business: More than Just Getting Better


Better vs. Breakthrough

Objective

Scope

Outcome

Focus

The age of on demand business

Zero latency

Productivity throughout the value net

Continually evolving strategic advantage Continuous innovation

The age of business process reengineering

Zero defects

Efficiency within the firm

Sustainable advantage

Continuous improvement


Insights about On Demand Businesses

1

2

The need for flexibility and innovation forces increased componentization of the overall business and its processes

Applications evolve on a parallel path— becoming increasingly modular

3 Simplification of the underlying IT infrastructure is required to support the changes in the business


The Essentials of an On Demand Breakthrough

Flexible Financial & Delivery Options

ENTRY

ENTRY

Where you start depends on YOUR organization’s priorities.

BusinessTransformation

On DemandOperating

Environment

Business P

rocesses

• Increasing flexibility is the key—business models, processes, infrastructure, plus financing and delivery

• Increasing flexibility is the key—business models, processes, infrastructure, plus financing and delivery


Business Processes: Where Business Meets IT

• Horizontally integrated

• Built to change

Business P

rocesses


Flexible Financial & Delivery Options

BusinessTransformation

On DemandOperating

Environment

Business P

rocesses

The Second Essential of an On Demand Breakthrough

• Leverages existing assets

• Enables integration

• Infrastructure design matches business design

• Modular• Built for change• Standards-based

10© 2004 IBM Corporation

Adoption of open standards

Number of networked devices

Bandwidth Interaction costs

Processor speed

Storage

Business Design Breakthrough Enabled by Technology

New business designs are emerging to enable companies and institutions to be more productive and responsive to whatever the world throws at them.


Provocazione: ma l’ICT serve? HBR luglio 2003.


Cost pressures

Skills shortage

Security and resiliency

Sustained innovation

Responsive to change

CIO Priorities


Requires On Demand Operating Environment

On Demand Operating Environment

Business Flexibility

IT Simplification

Open standards are table stakes for an on demand operating environment

Horizontal Process

Business flexibility through integration of people, processes and information within

and beyond the enterprise

Integration

Infrastructure Management

IT simplification through automation and virtualization, enables access to and creates a consolidated, logical

view of resources across a network


Building new Functions usingThe Operating Environment Architecture

Enterprise Service Bus

Business Connections

Mediation, Messaging, Events

Business Function Services

Business Process Choreography

Services

Common Services

User Access

Services

Choreography

Personalization…

Reporting

Custom Applications…

Packaged ApplicationsAdaptation

Business Rules…Interaction Acquired Services

User Interaction

Services

Collaboration

Presentation…

Connectivity…

Application Container

Utility Business Services

Resource Virtualization Services

Availability Services…Security Services

BillingRatingMetering Services

Server Storage Resource Mapping…Network

Service Level Automation & Orchestration

Workload Services Configuration Services

Peering Settlement…

Infrastructure Services

Problem Management

Metadata Services …

Information Integration

InformationManagement

Services

Information Access

Analytics

Content

BusinessServices

BusinessServices

BusinessServices

BusinessServices

User

BusinessBusiness

Performance Management

BusinessServices


Virtualization, Abstraction, On demandDynamic business services

Applications

On demand operating environment

Virtualization Engine

Physical Infrastructure

New business apps built on services

oriented architecture

Applications composed from new and existing

applicationsLegacy PackagedLine of

Business

Service Oriented Architecture composed of elements that

deliver a service

ESB

Services – Technologies - Offerings

Physical Servers, Networks, Storage, Devices


SOA Web Services and WebsphereSOA Web Services and Websphere

WSDL (Web Services Description Language) is an XML WSDL (Web Services Description Language) is an XML document that describes a number of key elements:document that describes a number of key elements:

–Port Type: what the service does i.e. operations, and the data it Port Type: what the service does i.e. operations, and the data it receives and sends i.e. messagesreceives and sends i.e. messages

–Binding: how the service is invoked e.g. SOAP/HTTP, SOAP/JMS, Binding: how the service is invoked e.g. SOAP/HTTP, SOAP/JMS, WSIFWSIF

–Port: where the service is locatedPort: where the service is located

Web Services has for a few years defined an open standard Web Services has for a few years defined an open standard (WSDL), whose use in SOA is evolving as the accepted standard (WSDL), whose use in SOA is evolving as the accepted standard

Websphere technology is the key delivery mechanism for web Websphere technology is the key delivery mechanism for web services within IBM services within IBM

–development environmentdevelopment environment

–execution environmentexecution environment


LogicalSimplification

Systems managed as one Multiple OS’s per serverRapid provisioningAutomatic workload mgmt

Virtualization

Virtual Servers,Storage, Networks

StorageServers

PhysicalConsolidation

Windows Server

Unix Server

LinuxServer

Networking

Fewer servers and licensesDisparate management tools Labor intense provisioning

Storage

Simplification… …Requires Breakthrough Technologies

Windows Servers

Linux Servers

Unix Servers

1 workload per serverDisparate mgmt toolsManual provisioning

ManagementServers

Complex

Networking

Storage


Windows

Software

Firmware

Hardware

Understanding Virtual Server Partitioning

Hardware Partitioning

BladeCenterxSeries

Linux Windows

CPU 1 CPU 2 CPU 3 CPU 4

Applications Applications

Software Partitioning

z/VM on zSeries VMware on

xSeries & BladeCenter

Linux Windows


z/VM or VMware

Apps AppsApps

LPAR on zSerieswith Intelligent Resource Director

LPAR on iSeries & pSeries

Logical Partitioning

z/OSLinux


Partitioning Firmware

VSE/ESA

Apps AppsApps

NEW!Micro-partitioning

for pSeries & iSeries


Shared Resource Pool

System Provisioning

Resource Virtualization

Virtualized Environment

System Provisioning

CRM Appl. ERP Appl. SCM Appl.

Dev‘t & Test Office

Adds, deletes, moves and configures servers, partitions, storage and network resources dynamically

Satisfy changing business and workload needs.

Makes VE based platforms “orchestration ready”

Examples…– Development & Test– Networked Gaming– mySAP

Powered by Provisioning Manager

Dynamically deploying and optimizing IT resources real-time

= Physical System or Logical Partition


Virtualization in the On Demand Operating Environment

Physical Environment

On DemandVirtualized Environment

Dynamic LPARs (Micro-partitioning)*

Virtual DisksVLANs

Enterprise Workload Manager* Director Multiplatform*

System Provisioning IBM Grid Toolbox

VE Console*

…

Deepening the Integration of IT with Business …Reducing Management Complexity …

Simplifying the Infrastructure …

To make Servers & Storage on demand,the answer is …

IBM Virtualization Engine™


Efficient asset utilization and lower TCO Pay as you grow modular scalability

Align storage cost to access requirements

Fewer things to manage Superior automation

Manage more data with less IT staff

Fluid availability and mainframe class security Simplified backup and recovery

Secure access to data

Industry leading technology Ongoing IBM commitment

Rapid provisioning and application deployment Automated information lifecycle management

Cost pressures

Skills shortage

Security and resiliency

Sustained innovation

Responsive to change

CIO Priorities IBM Infrastructure Simplification Delivers

Presentation subtitle: 20pt Arial Regular, green R223 | G255 | B102 Recommended maximum length: 2...

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