Presentation Strategies
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Transcript of Presentation Strategies
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Presentation
StrategiesOffered By
RE/MAX 1 and Stuart
Sutton
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Identify your prospect as someone
who will make a specific decision or act a certain way!
LABELING
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A. Assign them attributes.
B. Define them in a way they will surely
agree with.
C. Remember, nearly everyone THINKS they
really are a little “better”.
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We all make presentations to other agents with offers and counter offers…
1. Label the other agent up front2. Confirm the label through the
transaction
YOU WILL HAVE GREATER SUCCESS!
Labeling Example:
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Position your presentation from
the perspective that you want or need it
to be seen.
FRAMING
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A. Most situation have a defined perspective.
B. Change the perspective, and change the outcome and
you do not have to be a psychologist!
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Are Price reductions considered a positive action by sellers? They believe
that a price reduction will result in what? (Less Money)
1. Change the perception of the price reduction.
2. Re-Frame to show them that a price reduction will lead to MORE money!
YOU WILL HAVE GREATER SUCCESS!
Framing Example:
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Learn these techniques… you’ll be
tickled that you did!