PRESENTATION E-COMMERCE STORE WWW.SONYSTYLE.RU

Sony Style

Introduction Before developing a Marketing plan and implement it ,we must define actual

situation of the Sony Style Store www.sonystyle.ru (last year)

Last Plans ,Strategies in Russian Market , their results ;

- Sales from the site (realization of expectations).

- E-CRM client relationship management from the site.

- SEO (Search Engine Optimization) position of the site in popular Russian search engines Yandex ,Google (Page Rank), Rambler..etc, important back links ( define the sources of visitors ,tags and keywords of search ).

- Analyzing the Traffic of visitors per period of year (seasons), page most visited , bounce rate , products most consulted and purchased.

- Analyzing the activities of customers after promos actions

(e-mailing/newsletters responses).

- Long Tail ;rare products or less demanded products can together consist a part of the market equal and maybe superior than the best-sellers if the channels of distribution can propose more choice .for these reason we should define with products managers the products more and less purchased.

- Analyzing last activities in advertising in the Russian web and how the Web 2.0 was exploited .

- Brand Awareness.

1-SEO (Search Engine Optimization)

Very important part of the success in internet consists to optimize the site for Search Engines to have best positions what means more visits and more potential sales.

It is also important for the competitors strategy , if all pages are optimized by this way ; Titles, Descriptions, keywords that will provide to us best positions in Popular Russian Search Engines.

Another important point in the optimization ; the optimization of the official Sony website www.sony.com , www.sony.ru and their links to Sony style , the links from the web (back links) inernal links between pages of the site www.sonystyle.ru .

Most Popular Search Engines in Russian Market

Exemples

Omniture Alexa

Analytical tools (traffic)

Google Analytics

2-SEM(Search Engine Marketing) Search engine marketing or Pay per

click marketing , actually the method more used in Online marketing due to their effectiveness (conversions) we pay only for the clicks.

The format generally used in search engines is the contextual ads example

And banners used in content campaigns

Yandex direct

Google Adwords

Rambler-Begun

SEM IN RUSSIA

Examples

3-E-Advertising

We can advertise in important russian high tech portals (banner, podcasts video casts, contextual ads..etc).

Examples of sites

Web 2.0 or Business web 2.0

Actually the companies use tools and applications from the web 2.0 example ; flux RSS for the news , we can use RSS for each categories(RSS for Sony play station) (RSS for Bravia).- Presence in video plate-forms www.youtube.com www.rutube.ru and photos plate-forms like www.flikr.com is a good Channel to promote products, generate traffic and brand awareness. Can also create official Sony style channel in Youtube.

-Presence in Social Communities like www.facebook.com wwww.vkontakte.ru

Examples (Social Sony Group)

E-Payment

To Facilitatee the buying process we can add e-money services like

Advertising in E-commerce plate-forms

It is very important to advert in the e-commerce platforms like Yandex Market

Yandex Market

Content of the site

For the content of the site and it sale strategy we can not only develop a marketing plan but also customers can do that !!! The clients can not only buy a product from the store but also write a comment , vote and tag and recommend a product or products to his/her friends.

We can inform our clients (customers) about new promotions, special offers, games (to win Sony gifts) by Emailing, but also with RSS, in Sony’s sites or also with SEM and advertising

Thank You

Presented by Djamel Mimoun Djamelmimoun@gmail.com