Presentation social media project
-
Upload
nadege-cakpo -
Category
Social Media
-
view
277 -
download
0
description
Transcript of Presentation social media project
![Page 1: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/1.jpg)
Ja’varesLewis Afi Cakpo Naja
McGowanSteven Brandino
![Page 2: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/2.jpg)
F.A.R.M.
• St. Benedict's Farmer's Atlanta Road Market is a local farmer and specialty food market.
• F.A.R.M.’s focus is on bringing high-quality local produce and meat to its community and educating on the “farm to table” concept.
• F.A.R.M began in 2009 as a ministry and outreach for the Smyrna/ Vinings area.
• F.A.R.M.'s venders fees currently fund Path to Shine an outreach program that tutors and mentors underprivileged children.
![Page 3: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/3.jpg)
Target Audience
![Page 4: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/4.jpg)
Young Mothers
• Ages 20-35
• Make up 90% of current shoppers
• Control 80% of the household shopping
• Women are more likely to buy a product and more
willing to switch brands to support a cause.
![Page 5: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/5.jpg)
Commuting Professionals
• Middle aged professionals 35-55
• Catch market on evening commute
• Not repeat customers
• Visit location because of its convenience
![Page 6: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/6.jpg)
Local Community(Boomtown Singles)
• Lower Mid Middle Age w/o Kids
• Abundant entry-level jobs
• Single
• Active lifestyles
• College educated
![Page 7: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/7.jpg)
Local Community (Brite Lites, Li'l City)
• Upscale Middle Age w/o Kids
• Young Marries Couples
• DINK
• College Educated
• Well-paying business and professional careers
• Follow current trends in culture and technology
![Page 8: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/8.jpg)
![Page 9: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/9.jpg)
Engage Local Community
![Page 10: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/10.jpg)
Create an environment where customer can be closer to the farmers
![Page 11: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/11.jpg)
CREATE A BRAND IDENTITY
![Page 12: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/12.jpg)
Improve Farmers Atlanta Road reputation and awareness on social media
![Page 13: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/13.jpg)
Digital AuditSocial Mentions
![Page 14: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/14.jpg)
Halo OrganizationSEMRush: Peachtree Road Farmers Market
![Page 15: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/15.jpg)
Architecture of the Website
Calls to Action
Clean Layout
Aesthetically Pleasing
Calender
Email Subscriptions
![Page 16: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/16.jpg)
Wheel and Spoke• Current Spokes
• e-newsletter
• Hub
• St. Benedict’s website
![Page 17: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/17.jpg)
Marketing Funnel
FARM is currently lacking an effective marketing funnel. This can be an extremely useful tool in a successful SEO strategy. FARM is not using Instagramor Google Plus. They are also do not have a strong presence on Facebook or Twitter compared to its competitors as shown in the graph.
![Page 18: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/18.jpg)
Competitive Analysis
FARMS Twitter Facebook
FARM(Farmers Atlanta Road Market)
70 Followers 1,379 likes76 Visits
Peachtree Road FarmersMarket
2,578 Followers 6,427 likes2,902 visits
Athens Farmers Market 25 Followers 7,522 Likes
Sweet Auburn CurbMarket
46 Followers 6,376 Likes6,065 visits
![Page 19: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/19.jpg)
Followers/Subscribers
![Page 20: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/20.jpg)
Demographic Results
Zipskinny
Neilsen’s Prizm
![Page 21: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/21.jpg)
Results
The results for the social mentions revealed that Farmer’s, Market, Georgia, Grown are highly searched keywords.
![Page 22: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/22.jpg)
TweetReach
![Page 23: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/23.jpg)
TweetReach
![Page 24: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/24.jpg)
TweetReach
![Page 25: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/25.jpg)
Data Pulls
• SEMRush
• Social Mentions
• TweetReach
![Page 26: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/26.jpg)
Create a Website
1. Funnel users from different social media
2. Expand contents :• Official updates• News, upcoming events• Email subscriptions• Newsletters• Dashboard links• About FARM• Contacts
![Page 27: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/27.jpg)
Implement Keywords
• Website Url
• Title and content
• Various backlinks
This will drive more users through search engines to the
website and generate an increase in first time users.
![Page 28: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/28.jpg)
CONTEST
![Page 29: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/29.jpg)
Create your recipeusing FARM freshorganic ingredients
![Page 30: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/30.jpg)
Upload a picture of it on F.A.R.M.’s Facebook
page
![Page 31: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/31.jpg)
Ask your friend to like the page and vote for YOU !
![Page 32: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/32.jpg)
Integrate
![Page 33: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/33.jpg)
Build Relationship
![Page 34: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/34.jpg)
PROMOTIONS
![Page 35: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/35.jpg)
Each Spoke needs a Niche
The Hub and Spoke Model suggests that each social medium drives the user to the website. The most effective way to do this is to cater to multiple interests by diversifying each social media tool (spoke) to lead the user to FARM’s website (Hub). This means each tool must drive the same message different ways.
![Page 36: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/36.jpg)
Focus on elegant photographs of fresh produce and use unique hashtags and creating its own identity.
![Page 37: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/37.jpg)
Tweet at followers about directions to FARM, dates and time, and build upon customer interaction. FARM can also live tweet from events that
are held to engage with the customer.
![Page 38: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/38.jpg)
YOUTUBE
With a Youtube account, FARM can upload demos of various
recipes and Chefs can upload their recipes during a promotional
contest or event.
![Page 39: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/39.jpg)
Focus on customer engagement through video advertisements that can walk a customer through the Farmers Market experience. Informational videos can
explain why its important that only Georgia grown produce is sold at FARM.
![Page 40: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/40.jpg)
BE ACTIVE
The more posts, tweets, photos, and videos that FARM can upload and engage with its followers will only build up the overall social media presence. FARM must be
dedicated to the SEO strategy getting everyone throughout the organization involved in all of the various
social media tools.
![Page 41: Presentation social media project](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bdb18b4a7959e46d8b458a/html5/thumbnails/41.jpg)
THANK YOU !