Presentation social media for advocacy and policy influencing

20
Social media for Advocacy and Policy Influencing By Joitske Hulsebosch (www.twitter.com/joitske ) Picture by Wertheim More in the wiki :http://socialmediafordadvocacy.wikispaces.com/

description

Social media for advocacy - session in MDF training Advocacy and Policy Influencing

Transcript of Presentation social media for advocacy and policy influencing

Page 1: Presentation social media for advocacy and policy influencing

Social media for Advocacy and Policy

InfluencingBy Joitske Hulsebosch (www.twitter.com/joitske)

Picture by WertheimMore in the wiki :http://socialmediafordadvocacy.wikispaces.com/

Page 2: Presentation social media for advocacy and policy influencing

Social media Trends

Page 3: Presentation social media for advocacy and policy influencing

Social media Landscape

-Online interaction- Online conversations – Easy of use –

Rapid sharing of information

Page 4: Presentation social media for advocacy and policy influencing

Generational differences

And blurring private en

professional communication

boundaries

Page 5: Presentation social media for advocacy and policy influencing

Many different tools- main categories

Social networksRSS/RSS lezersBlogsWikisSocial bookmarkingMicro-bloggingVideo/photo sharingMappingWidgets

Page 6: Presentation social media for advocacy and policy influencing

But our target groups are offline!

Don’t under-Estimate and Don’t over-Estimate…

Page 7: Presentation social media for advocacy and policy influencing

Video http://www.youtube.com/watch?v=KHqnMxltYoE

Page 8: Presentation social media for advocacy and policy influencing

Some Examples

Page 9: Presentation social media for advocacy and policy influencing

Anti-mining campaign Palawan

Youtube, Vimeo

Page 10: Presentation social media for advocacy and policy influencing

Blank noise campaign against Eve-teasing

Blog and Facebook, Flickr

Page 11: Presentation social media for advocacy and policy influencing

Agriculture: stories by producers #Agchat op Twitter

Twitter

Page 12: Presentation social media for advocacy and policy influencing

Facebook ‘unfriend’ Coal Greenpeace

Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner energy

Page 13: Presentation social media for advocacy and policy influencing

PINK chaddi campaign

Facebook

Page 14: Presentation social media for advocacy and policy influencing

Tips and tricks for

Using social media in the policy influencing

cycle

Page 15: Presentation social media for advocacy and policy influencing

Policy Influencing CycleIdentify the policy issue

Primary beneficiary consultation

Impact on primarybeneficiaries

Visibility: lobby,media, campaign

Key audiences and targets

Assessing outcome

Deliveryof Final message

Define policy issue

Concerted action plan

Resourcingaction plan

Fact finding

Birth of earlymessage

Stakeholders and interests

Mapping ofpolicy process

Targeted networking

Managing networkdynamics

12710.232

Page 16: Presentation social media for advocacy and policy influencing

Define policy issues: what’s being said about your themes?

Tools: Google alert, socialmention.com, twitter search, twitter hashtag etc.

Page 17: Presentation social media for advocacy and policy influencing

Early message: Participate, react, engage and share your

stories online

Weblogs, videos, podcasts allow you to share and invite

comments

Page 18: Presentation social media for advocacy and policy influencing

Campaigns: build online communities and call for action

Sharing tips on earth friendly - practices

Page 19: Presentation social media for advocacy and policy influencing

Find the right mix between offline and online actions

(and don’t forget the cellphone)

Page 20: Presentation social media for advocacy and policy influencing

Evidences of succes: benchmark

Set clear goals and metricsMonitor traffic and referralsInterview and poll Tip 1 Use analytics like bit.ly to measure clicks or google analyticsTip 2 Use www.facebook.com/nonprofits for benchmarking and best practices