Presentation social media for advocacy and policy influencing
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Transcript of Presentation social media for advocacy and policy influencing
Social media for Advocacy and Policy
InfluencingBy Joitske Hulsebosch (www.twitter.com/joitske)
Picture by WertheimMore in the wiki :http://socialmediafordadvocacy.wikispaces.com/
Social media Trends
Social media Landscape
-Online interaction- Online conversations – Easy of use –
Rapid sharing of information
Generational differences
And blurring private en
professional communication
boundaries
Many different tools- main categories
Social networksRSS/RSS lezersBlogsWikisSocial bookmarkingMicro-bloggingVideo/photo sharingMappingWidgets
But our target groups are offline!
Don’t under-Estimate and Don’t over-Estimate…
Video http://www.youtube.com/watch?v=KHqnMxltYoE
Some Examples
Anti-mining campaign Palawan
Youtube, Vimeo
Blank noise campaign against Eve-teasing
Blog and Facebook, Flickr
Agriculture: stories by producers #Agchat op Twitter
Facebook ‘unfriend’ Coal Greenpeace
Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner energy
PINK chaddi campaign
Tips and tricks for
Using social media in the policy influencing
cycle
Policy Influencing CycleIdentify the policy issue
Primary beneficiary consultation
Impact on primarybeneficiaries
Visibility: lobby,media, campaign
Key audiences and targets
Assessing outcome
Deliveryof Final message
Define policy issue
Concerted action plan
Resourcingaction plan
Fact finding
Birth of earlymessage
Stakeholders and interests
Mapping ofpolicy process
Targeted networking
Managing networkdynamics
12710.232
Define policy issues: what’s being said about your themes?
Tools: Google alert, socialmention.com, twitter search, twitter hashtag etc.
Early message: Participate, react, engage and share your
stories online
Weblogs, videos, podcasts allow you to share and invite
comments
Campaigns: build online communities and call for action
Sharing tips on earth friendly - practices
Find the right mix between offline and online actions
(and don’t forget the cellphone)
Evidences of succes: benchmark
Set clear goals and metricsMonitor traffic and referralsInterview and poll Tip 1 Use analytics like bit.ly to measure clicks or google analyticsTip 2 Use www.facebook.com/nonprofits for benchmarking and best practices