Social Media Presentation

Volkswagen VS Honda

Volkswagen German automobile company

Founded in 1937

Headquarters: Wolfsburg, Germany

CEO: Martin Winterkorn

Honda Japanese motor company

Founded in 1948

Headquarters: Tokyo, Japan

CEO: Takanobu Ito

Honda

Volkswagen

3,228,602 1,343,874

287,000 247,000

66,152 163,961

389 490

Honda Target Market

Honda

#hondalovesyouback

Volkswagen

#woofwagen

“We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone’s comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees.” 

Volkswagen – SWOT Analysis

Big Facebook presence

Interactive Instagram and Twitter

They do not have a variety of Twitter Handles.

Don’t interact with customers much

Volkswagen – SWOT Analysis

Big Facebook presence

Interactive Instagram and Twitter

They do not have a variety of Twitter Handles.

Don’t interact with customers much

The Twitter Handles are not in a variety of languages.

Honda has many Twitter Handles - VW could also replicate a similar system.

Customers might not follow them anymore due to weak interaction

Risk of negative comments and inappropriate content on FB statuses

Honda – SWOT Analysis

Every country has a personal Twitter Handle eg. @HondaCanada, @Hondaespagnol

Twitter is very interactive and Informal

Interactive Social Media Campaigns E.g Project Drive in

On Instagram their pictures focus on everyday life, not soley the Cars.

Project Drive In is a good campaign, but there is little connection to the Honda brand

Maybe too many different Twitter Handles, its hard to get to what you need.

Become more interactive via Facebook.

can only see the news if you like the fb page.

Risk of negative comments and inappropriate content in hashtag campaigns

Conclusion Honda has a more effective Social

Media Strategy and this is reflected in its Social Media presence

Honda has appointed a dedicated Social Media Agency called Cake, to deal with its social media presence.

VW handles social media as an internal job

Google charts – interest over time

Thank you!