SINGAPOREWORLDWATER

DAY2014

DARYLL DISA | ENNA SEAH | NADIAH MOHD | NURUL GIYANTO | SOPHIE HONGACTION NATION

INSIGHTS

National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore. A nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.

86% OF RESPONDENTS WERE aware and felt a sense of responsibility in playing their part as individuals to address environmental issues (water, land and air)

89% OF RESPONDENTS CONSERVE WATER WHEN THEY CAn.

94% FELT THAT THEY CAN MAKE MORE EFFORT TO CONSERVE WATER.

INSIGHTS

Water Conservation Project: Attitude & Behaviour. Nanyang Technological University. Conservation Psychology Project 2011. Dip-stick survey of 56 respondents of median age 23.

58% OF RESPONDENTS experienced limited water supply.

Experiencing environmental damage can strengthen an environmental identity, thus having an effect on the attitude and behavior (Kempton and Holland, 2003)

INSIGHTS

National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore. A nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.

IMPLICATIONS of insights

HIGH AWARENESS

“PAT ON THE BACK” APPROACH

EXCHANGE OF TIPS/TRICKS

SHARING OF STORIES

Bridge the gap between awareness and action

Encourage TA to do more than what they are already doing

between TA-TA, PUB-TA and TA-PUB

Closest thing to the simulation of limited water supply is to hear stories and personal experiences from the ‘horses mouth’

5STAKEHOLDERS

STUDENTSAnchor Green PS, Bendemeer PS, East View PS, Park View PS, Chongzheng PS, Fuhua PS, Gan Eng Seng PS, Marsiling SS, Woodgrove SS, CHIJ Schools, Compassvale SS, Punggol SS, Seng Kang SS, Bukit View SS, Catholic High School, Peirce SS,River Valley SS, Dunman High School, Raffles Institution, Hwa Chong Institution, Singapore Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic, St Andrew’s JC, Anderson JC and more

Private Companies

Siemens Water Technology, Cannon, Coca-cola, Levi’s, Intel Corporations, NTUC Fair Price, Keppel Club, Fraser & Neave (F&N), Nestle Singapore, Sony Singapore, SingTel, OCBC, Aviva Singapore, SembCorp, HItachi, JTC Corporation

NPO/NGOInternational Water Association, Singapore Water Association, Water Waste Watch Society, Singapore Environment Council, Singapore International Foundation, Nature Society Singapore, OBS.

Govt Agencies PUB

NLB, International Enterprise Singapore, NEA, HDB, SCDF, SCORE, HPB, LTA, NAC and URA

Grassroots Community Development Council (CDC) & People’s Association (CC)

1KEY MESSAGE

KEY MESSAGEYou are already saving water in your daily activities, why not do more?

OBJECTIVE

OBJECTIVEObtain 20,000 stories from stakeholders about ways they have been conserving water and different ways they can do more and 40,000 event attendees for World Water Day 2014

1CAMPAIGN IDEA

GOVT. AGENCIES/PUB

GRASSROOTS

NGO/NPOPRIVATE COMPANIES

STUDENTS

INDIVIDUALLY, EVERY EFFORT MAKES A RIPPLE

collectively, EVERY ripple makes a wave

GOVT. AGENCIES/PUB

GRASSROOTS NGO/NPO

PRIVATE COMPANIES

STUDENTS

TURN

INTO

S

Sharing of stories among stakeholders on how they have been saving water in their own ways and ways they can do more to sustain the collective effort to conserve water.

Stakeholders can learn more from one another and PUB can identify common tips and tricks among stakeholders. Stories collected by all stakeholders will be displayed on a Water Droplet Mural that aims to break Singapore Book of Records for the largest collage

of stories.

Turn Ripples into WavesShare Stories (You have been saving water in your daily activities, what more can you do?)

Spine

3 - 14 Feb 2014

PrologueRipples of Yesterday

Appreciate

Feature water-related stories of the ripples and struggles of yesterday by our stakeholders (Grassroots, students, government agencies, private companies, non-profit organisations and PUB Staff)

Encourage stakeholders to spread the message within their organisations/grassroots to reflect on the way they have been saving water in daily activities and to share how they can do more through submission of stories.

Objective: Get a glimpse of the struggles experienced by forefathers in order to appreciate the current supply of water in Singapore. To contribute stories of different ways they have been saving water and share tips on what more they can do to conserve water.

3 Feb - 22 Mar 2014

PlotSplashes of Today

Engage

Stories will be compiled by each stakeholder and displayed on a large Water Droplet Mural that will be placed at the premise of stakeholders in preparation of WWD 2014.

Objective: Engage stakeholders by encouraging them to contribute stories of how they have been saving water in their daily activities/operations and share tips on what more they can do to make a splash now.

Collective efforts of stakeholders can turn ripples into waves through the symbolic act of collating stories from each stakeholder to form Singapore’s largest Water Droplet Mural.

22 Mar 2014

EpilogueWaves of Tomorrow

SustainObjective: Showcase collective efforts by stakeholders in collating stories at Marina Barrage and ABC sites. This act shows that individual efforts by stakeholders create ripples that can turn into waves when efforts are done collectively.

WWD 2014 will be the platform for stakeholders to showcase water technology of tomorrow to create a more sustainable future to conserve water.

World Water Day 2014TURN INTO

TURN

INTO

S

RIPPLES OF YESTERDAY

PRIVATE COMPANIES

Nestle

Stories about how private companies with long history such as Nestle managed its day-to-day operations with limited water supply during its early days in Singapore

GOVT. AGENCIESPUB

NLB

Singapore Memories Project by NLB has vast collection of water-related stories and memories.

NGO/PO

SWA

Feature stories about the struggles of NGO/NPO in the early days of Singapore.

GRASSROOTSCDC & CC

Feature heartland stories about the struggles to obtain clean water supply in the early days of Singapore from regular Singapore citizens.

STUDENTS

Bukit View Sec Sch

Feature water-related stories from alumni/teachers of BVSS about the struggles of obtaining clean water from the perspective of students in the early days of Singapore.

Appreciate the Ripples of Yesterday

PROLOGUE

RIPPLESAppreciate the stories by our forefathers about the ripples and struggles in pursuit of having clean water and to evoke a sense of gratitude for the readily-available water supply in Singapore.

OF YESTERDAY

TURN

INTOS

Share Your Story. Tell us how you’ve been saving water and how you can do more ?

www.singaporeworldwaterday.com

TURN INTO

Even we as a company took a lot of struggling before we could even think of surviving.

Mr Ter Wah Foo CEO, Nestlé

Mr Ter Wah Foo still remembers the pain of growing up in early Singapore. Water, he says, was a luxury.

It wasn't easy having no easy access to enough clean water.

Today, he still hasn't forgotten those years. As the CEO of Nestlé, he has implemented measures and initiatives to drive home the water conservation message among his staff.

Today, he remains grateful for the water he has access to daily.

Stories by Private Companies

Share Your Story. Tell us how you’ve been saving water and how you can do more ?

www.singaporeworldwaterday.com

TURN INTO

The Singapore of yesterday still evokes a sense of tragedy and sadness for 92-year-old MDM Neo Wah Ter. Having lived through the Japanese Occupation period, she remembers when this tiny island had no clean supply of freshwater for drinking, bathing and cooking.

We had to bathe in rivers and by the side of the street drains. It was the most difficult period of my life.

Today, a long way from those tumultuous years, Mdm Neo can't help but feel thankful.

I turn on the tap and I get clean fresh water. That to me is more than enough to be grateful for.

MDM Neo Wah Ter, Resident, Punggol Drive

Stories by Grassroots

TURN

INTO

S

SPLASHES OF TODAY

PLOT

SPLASHES

Engage partners by encouraging them to

contribute stories on how they have been

saving water in their daily activities/

operations and share tips on what more

they can do to make a splash now.

OF TODAY

TURN

INTOS

PRIVATE COMPANIES

LEVI’S

Levi’s was the first global clothing company to implement strict water quality guidelines for all its contract laundry and finishing facilities, reducing water consumption by an average of 28% and up to 96%. They can share stories on ways they have been conserving water and how they can do more.

GOVT. AGENCIES/PUB

HDB

NGO/PONSS

Share your Stories. Make Splashes Today.

STUDENTS

Anchor Green Pri Sch

AnchorGreen Pri Sch emphasizes on water conservation and has rolled out initiatives such as “ABC Waters Learning Trail @Sengkang Floating Wetland in 2011” and wrote a book titled “Legend of the Wetlands”. Students can share stories about their existing efforts to save water and how they can do more.

GRASSROOTSCDC & CC

Feature stories from heartland citizens and how they have been saving water in their daily activities and how they can do more to conserve water in a sustainable way.

HDB will pilot the Greenprint (in Mar 2013) as part of the ‘Roadmap to Better Living in HDB Towns through water conservation, energy conservation and waste management. The pilot will take place in Yuhua estate in Jurong. HDB can share stories about their existing initiatives to conserve water and how they can do more.

NSS is an adopter of Kranji Reservoir since 2008 and has displayed strong commitment to protect and preserve natural habitat at the reservoir. NSS is a key partner of PUB to provide advice and information on ecology and biodiversity for its ABC Water Programmes at Kranji Reservoir. NSS can share stories on their existing efforts to conserve and preserve water and share how they can do more.

Mr May Bik How Head of Strategic Planning, HDB

How HDB Conserves Water?As part of HDB's efforts to boost water resource efficiency in public housing, the rainwater harvesting system has been introduced to reduce the usage of potable water for block washing at void decks, refuse chutes and corridors.

How They Can Do More? HDB will pilot the rainwater harvesting system using Membrane Technology at our Centre of Building Research. The Board will also transform Yuhua Estate in Jurong into a green neighborhood with the installation Eco friendly features all around the estate.

Stories by Government Agencies

Share Your Story. Tell us how you’ve been saving water and how you can do more ?

www.singaporeworldwaterday.com

TURN INTO

Storyboard for Grassroots and Students

Storyboard for Private Companies, NGO/NPO, Govt. Agencies, PUB

TURN

INTO

S

WAVES OF TOMORROW

EPILOGUETurn Ripples into Waves

WAVES TOMORROWOF

Every effort counts. When every stakeholder creates a ripple, the collective effort can create a wave. The stories collected by partners will be collated to break the existing record of the largest collage of stories done by Epson in 2003. The attempt will be the new record for Singapore’s largest collage of stories in a form of Water Droplet Mural at Marina Barrage during WWD 2014. Simultaneously, we will showcase the future of water conservation technology to the public.

A Ripple a Day, Makes a Wave One Day

JurongLake

Kallang River

Lorong HalusWetland

Lower Seletar

Reservoir

GeylangRiver

Marina Barrage

Small Water Droplet Murals will be placed at ABC locations for partners to contribute their stories via Facebook, Instagram, Microsite, Flickr, Email and Direct Mailer. Stories will be digitized and collated for record-breaking event at Marina Barrage.

Mock-up of Water Droplet Mural

EPILOGUETurn Ripples into Waves

WAVES TOMORROWOF

Showcase of water conservation technology that will provide sustainability in efforts by private companies, govt agencies, NGO/NPO, students and grassroots to conserve water.

PRIVATE COMPANIES

Clariant

GOVT. AGENCIES/PUB

SCORE

NGO/PO

SWA

Water Technology of Tomorrow Creates

Sustainability

STUDENTS

Singapore Polytechnic

Feature student projects from the School of Chemical & Life Sciences on the latest developments of water conservation technology.

GRASSROOTSCDC & CC

Feature interesting suggestions on how citizens of Singapore can conserve water in their daily activities.

Clariant introduced its One Way Score Card to promote water and energy conservation in textile manufacturing in March 2013. The use of its technology can save up to 92% of water and 45% in energy consumption. Innovative technology such as Clariant’s One Way Score Card can be displayed during WWD 2014 to show the waves of tomorrow in water conservation.

SCORE’s recycling plant has helped its laundry slash the use of water by more than 50%. Its Steam Condensate project helped to halve the 36,000 cubic metres of water that they use every year to wash and dry linen. Its technology can be displayed during WWD 2014 to show the waves of tomorrow in creating sustainability for water conservation.

SWA aspires to profile and promote Singapore as a one-stop centre for all water-related services and water technology hub. It brings local companies for the mutual benefit of developing a vibrant and dynamic local water industry. SWA can showcase some of the new development and technology by its strategic partners during WWD 2014. It is in line with its vision.

1EVALUATION

Breakdown for total no. of stories collected from private companies, grassroots, students, government agencies/PUB and NGO/NPO. To identify and acknowledge active partners and improve strategies to reach out to partners who are less active.

23

Total no. of event attendees for WWD 2014 4Total no. of sign-ups for those who are interested to participate in existing water clean-up activities organized by PUB

Post-campaign Survey. To gain insights on the attitude and behaviour of target audience in their effort to do more to conserve water at the end of campaign. To obtain contact details of target audience to update them about information related to water conservation. To understand the extent of advocacy among target audience at the end of the campaign.

* For Grassroots, we are targetting a total of 5 GRCs, 106 CCs

* For Schools- we are targetting a total of 170 pri, 140 sec, 10 institutes, 4 polys

* For NGOs/ Companies/ Government Agencies, we target a total of 24 cos

* For Sponsors, we are looking at following companies: Nestle Singapore, Semb Corp, NTUC, Singtel, Coca Cola, Siemens Technology

* Canon - $10,000 (Including Photo Papers) *

Semb Corp/ Siemens/ NTUC/ Singtel - $50,000

* Nestle- F&B for event participants

* Sponsored amount: $50,000

BUDGET

SINGAPOREWORLDWATER

DAY2014

DARYLL DISA | ENNA SEAH | NADIAH MOHD | NURUL GIYANTO | SOPHIE HONGACTION NATION

THANK YOU