Presentation Skills: How to Create Compelling Content
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Transcript of Presentation Skills: How to Create Compelling Content
Presentation Skills Training
Ian GriffinExecutive Communications
March 16, 2014
Ian Griffin Executive Communications
“…speak plain and to the purpose.”William Shakespeare, Much Ado About Nothing
“…speak plain and to the purpose.”William Shakespeare, Much Ado About Nothing
Mistakes to Avoid
»Focus on your own or your company history
»vs. offering solutions to client problems
»Talking about what you do
»vs. telling stories of satisfied clients
»Too abstract and technical
»vs. concrete client-centered
MESSAGE OUTLINE
© 2008 Fair Isaac Corporation..5
The Power of Three
• Left, Right and Center
• The Good, the Bad, and the Ugly
• Father, Son and Holy Ghost
• Three Little Pigs
What’s your intention?
»What’s the point of origin? The destination?
»Where do you want to take the audience?
»How will they act and feel differently?
»What newspaper headline would you like?
Structure of a Persuasive Speech *
»Grab their attention
»State the need or problem you will solve
»Present the solution
»Share examples of success, help the audience to visualize
»Close with a call to action
* Monroe’s Motivated Sequence
Speech Outline Plan Putting it all together
»Your intention
»Audience destination
»Message in three main points
»Call to action
Delivering a compelling speech
»Show empathy with the audience
»Align your personal interests with theirs
»Eliminate fluff
»Deliver with passion and focus
Adult Learning Styles: VAK
»Visual
» Graphs, charts, illustrations
»Auditory
» Interactive dialog
»Kinesthetic
» Concrete examples
Your Style
»Urge
»Demand
»Assure
»Persuade
»Recommend
»Illustrate
»Inform
CONTENT DETAILS
© 2008 Fair Isaac Corporation..13
Power Opening
»Instead of a ‘gentle introduction’
»Grab their attention
»Boldly state your intention
»Credible and relevant, even controversial
Evidence
»In support of your argument
»Examples, statistics
»Quotations, facts
»Comparisons, details
Case studies
»Deal with a real problem, dilemma
»Outline a challenge
»List the options
»Explain how the decision was made
Stories
»Engage and motivate
»Describe a journey
»Overcome an obstacle
»Make a point
Analogies & Metaphors Taken from experiences everyone shares
»Relate one thing to another
»Explain in everyday terms
»Raising kids
»Travel
»Health
»Money, food, sex
Statistics Context relevant to the audience
»Add credibility
»Acknowledge the source
»Context relevant to the audience
Closing
»Include a call to action
»Summarize, recap
»“As I told you”
»Leave with a rhetorical question
PRESENTION TIPS
© 2008 Fair Isaac Corporation..21
Effective Design
Good BestBetter
»The presentation is NOT the slides
»Aim for clarity in design
»Minimal text
»No clip art
Write Slide Titles as Headlines Use active verbs
»Direct Headlines
»Indirect Headlines
»News Headlines
»Question Headline
»Command Headline
»Reason Why Headline
»Testimonial Headline
Presentation Skills
»Pause often
»Memorize opening and closing
»Stance
»Gestures
»Breathing exercises
»Warm-up vocal exercises
Vocal Variety
» Power (vary the volume, contrast loud/soft)
» Pitch (vary the range)
» Pace (vary the cadence and speed)
» Pauses (vary before and after key points)
» Duration (vary length of sounds)
Resources
» Toastmasters
» National Speakers Association
» SpeakerNetNews.com
Ian Griffinhttp://www.exec-comms.com/blog510-962-4721