Presentation skills (1)
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Marketing II Presentation Design (1)
Transcript of Presentation skills (1)
Marketing II Presentation Design (1)
DEATH�
DEATH�By powerpoint �
Students
Businessmen
Academics
…and others
RESULTS
¢ „Halal“ food was available only Muslim shops in Muslim countries.
¢ The halal products generated turnover 632 billion USD, thus 16 % of the global food industry turnover in 2009.
¢ Estimated turnover 700 billion USD in 2013 - 2.3 trillion USD in the global “Halal” market.
¢ In Austria there live 4.2 % inhabitants who profess Muslim religion (Turks 17.8 %).
¢ These people travel to the Czech Republic through Znojmo.
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2010 - The average value of transactions conducted using payment cards in the EU declined. Growth in consumer spending slowed. Spending in the EU in the third quarter of 2010 increased by 1.2 percent.
The largest drop was recorded in expenditure problems in Greece, Ireland….
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• In all, one hundred ques0onnaires were submi5ed, which were subsequently evaluated using simple sta0s0cal methods (con0ngency t a b l e s , w e i g h t e d a n d s p o t assessment).
• The ques0onnaire contained twenty closed and semi-‐closed ques0ons drawn up so that the results of the evalua0on could confirm or refute the following hypotheses:
• H1 -‐ Knowledge of basic consumer protec8on law in the awareness of consumers in the Czech Republic is sufficient.
• H2 -‐ The basic consumer protec8on law in the Czech Republic is sufficient compared to the consumer protec8on law in the European Union.
• Ce lkem by lo před loženo s to dotazníků, které byly následně vyhodnoceny prostými sta0s0ckými metodami (kon0ngenční tabulky, váhové a bodové vyhodnocení).
• Dotazník obsahuje dvacet uzavřených a polouzavřených otázek sestavených tak, aby výsledky jeho vyhodnocení dokázaly potvrdit či vyvrá0t následující hypotézy:
• H1 – jsou znalos8 základní ochrany spotřebitelského práva v povědomí spotřebitelů v České republice dostatečné?
• H2 – j e z á k l a d n í o c h r a n a spotřebitelského práva v České republice v komparaci
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Consumer Protection and its New Legal Eenvironment in the Internal and European Retail Market
MARKETING – Core Business
Phases of Construction
• Presumption of marketing activities – identification of needs • Required result of marketing activities → load of labor • Realization → tangible fulfillment of marketing results
SLIDE 12
P. Drucker „The purpose of a business is to create a customer, the core business of the organization is only marketing and innovation, as these produce results, and all the rest are costs.“
looking for opportunities
considering opportunities
tender
stop decision
closing contract
failing in tender
realization handover of structure
finish 1 guarantee finish 2
P. Drucker „Concern and responsibility for marketing must therefore permeate all areas of the enterprise”.
Identification of needs
Marketing Specifics in Construction • Construction market is divided into two parts – primary
and secondary market • Construction results have long-term character and are
expensive • A structure is the result of participation by many
professions final connected by general contractor • Investor and final user can be separated, e.g. roads • Construction results are inputs for investors
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Investor’s intentions and contractor’s needs
Knowledge of
Goodwill, customer life time value
Region and political situation
Stakeholders, know-how
End user’s needs
WLC (Whole-life costs)
SMA aplication in construction • Cooperation throughout project phases • High-quality references – feedback and long-term relationships • Customers’ accounts and stakeholders’ database • Measurable indicators for strategic feedback • Best value for money
The result of the research � why are the results in two parts other, than
economic theory says
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20
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865 CZK
759 CZK
669 CZK
589 CZK
519 CZK
449 CZK
399 CZK
KMP sales After the first price change of the no name toner cartridge, more consumers were looking for a difference between the products (their question was: Why is the price different) which they saw mainly in the quality - the toner cartridge of the KMP brand was perceived as a relatively better product than the no name toner cartridge, thanks to stronger marketing of the producer. But the buyers could not specifically identify why the quality of the KMP toner was better. This was a subjective feeling of quality. The price difference between the toner cartridges at this price setting was too small for the buyer to choose the no name toner cartridge.
strana 16
Parameters influencing store choice
Source: questionnaire surveys, 2011 n = 2338, 2012 n = 2111, 2013 n = 710
Mean Mode Whole sample Difference Dispersion Deviation Fresh goods 0 8.95 10 8.991 -0.04 2.44 1.56
Quality of the goods offered 0 8.59 10 8.822 -0.23 3.22 1.80
Easy orientation inside of the store +4 8.57 10 7.897 +0.68 3.14 1.77
Low prices +6 8.53 10 7.4810 +1.05 4.31 2.08
Proper marking of goods 0 8.23 10 7.915 +0.32 3.80 1.95
Suitable location of the store +2 8.19 10 7.888 +0.31 4.92 2.22 Cleanliness and appearance of the store +2 8.17 10 7.809 +0.37 3.83 1.96
Sufficient stocks of goods in action +5 7.84 10 6.7712 +1.07 5.88 2.42
Short waiting times at the cash desk -6 7.56 10 8.123 -0.56 4.81 2.19
Polite and friendly sellers +1 7.49 8 6.8611 +0.63 4.71 2.17
Habit +4 7.40 10 5.9515 +1.45 5.51 2.35
Wide range of goods -8 7.33 8 7.944 -0.61 4.37 2.09
Quick services -7 7.33 8 7.896 -0.56 4.98 2.23
Current offers in leaflets +3 7.21 10 5.1717 +2.04 8.67 2.94
Offers Czech or local goods -1 7.16 10 6.6414 +0.52 6.15 2.48 Easy solving of reclamations and compl. -3 6.64 10 6.7713 -0.13 7.48 2.74
Proximity to public transport stop +1 5.24 1 4.8318 +0.41 14.19 3.77
Free bags +2 5.13 1 4.1120 +1.02 11.39 3.37
Parking in front of the store -3 4.46 1 5.9216 -1.46 13.18 3.63
Possibility to pay with vouchers -1 2.49 1 4,1419 -1.65 6.15 2.48
Boring
Boring
Boring
1990 2000 2010
of presentations SUCK 95%
Suck
Don’t suck
I’m just kidding …
It’s actually 99% !
Suck
Don’t suck
Houston we have a problem …
We don’t teach PPT"
We don’t teach Design"
“Young people need to know how
emotions and ideas are expressed
through visual form”
- Scorsese
You have no excuse to be boring
Bad Habits
Hlavní název prezentace Menší pod0tul prezentace
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Wasted space "
Wasted space "
Wasted space "
• If you are reading
• this bullet list
• you are probably
• paying less attention
• to what I am saying (right?)
• If you are reading
• this bullet list
• you are probably
• paying less attention
• to what I am saying (right?)
Bullets Kill people
Lincence
to kill
Lincence
to present
Audience: 200 people
Audience: 200 people Duration: 30 minutes
Audience: 200 people Duration: 30 minutes
= 4 days in prison
I am a genius !and I know it"
Are you Creative?
You are!
“Set yourself boundaries
of space and time”
- John Cleese
Are you an artist or a designer?!
“Simplicity is the ultimate
sophistication” - Da Vinci
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