Presentation Shin Communication
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Transcript of Presentation Shin Communication
Introducing
Shin Communication
SHIN COMMUNICATION
SHIN COMMUNICATION
WHO WE ARE
Shin Communication is a young public relations and marketing
communication agency, with a significant background
FACTS
Formed in January 2008 by Simona Labianca
Based close to Milano
FOCUS
Shin Communication has a strong specialisation in the high technology
market as well as in electronics and in consumer goods ones
METHODS
Shin Communication can count on a close relationship with the client.
The Agency listens to the client’s needs and has a pragmatic approach
to Public Relations in order to guarantee the maximum return of
investment
SHIN COMMUNICATION
Shin Communication is a communication agency founded upon the
experience of Simona Labianca. In over fifteen years of activity in the
sector, she has developed skills in corporate communications, press
office, events organisation and advertising.
Shin Communication offers support in communication management,
which is a necessary investment for creating a competitive advantage
and business in the long run. The communication strategy is elaborated
in close cooperation with the client. Therefore it is tailored to generate
communication awareness and strengthen product identity in the
respective markets.
Shin Communication, along with Simona Labianca, has developed over
the years particular attention to BtoB and BtoC communications in
many sectors including electronics, automation, IT, consumer
electronics as well as construction, automation, catering, tourism,
telecommunications, broadcasting, light engineering and industry.
SHIN COMMUNICATION
The agency’s know-how is based upon knowledge of the scope of
activities in publishing and the dynamics of the editorial departments
and their timing. Shin Communication thus offers expertise in complex
and integrated communication projects, strong flexibility and
dynamism, measurement of projects and personal attention to the
client.
The agency teams up with qualified worldwide partners to develop
international communication campaigns.
Shin Communication works closely with Publifarm, a
creative design agency based in Bergamo which develops
graphic designs, packaging, visualization and advertising
for agency’s clients.
SHIN COMMUNICATION
press office
monitoring editorial calendars, writing short texts and dispatching
press material
maintaining contacts with journalists
organising and managing meetings with the press, conferences,
press briefings and interviews
organising events, congresses, road shows and providing support at
trade fairs and exhibitions
writing technical texts and case studies; translating articles
SERVICES
SHIN COMMUNICATION
ACTIVE CLIENTS
Brady
Dovedormo.it
Enea
EasyStanza.it
Fujitsu Semiconductor Europe
Linear Technology
MarkMonitor
Stelvio Kontek (formerly Kontek Comatel & Stelvio)
SHIN COMMUNICATION
SIMONA LABIANCA EXPERIENCE OF PR WITH:
Tektronix ABB Robotis ASE
Intersil Liebert Progress Software
Nec Tensilica Omron
Toshiba 3M Touch Systems Coemar
Poliedra Enea Italia Telelogic
Sesamo Esab Honda Asimo
Archos Sony Microlease
Laserline Messe Basel Fujitsu Services
SupplyON Western Digital Vicor
Discreet & Autodesk Location Services formerly part of Autodesk
Moroccan Tourism Office Board Roxio
SHIN COMMUNICATION
CASE STUDY: Stelvio Kontek – introduce the new company
The Business Objective was to introduce the new company after the merge of two important
industrial Italian companies: Kontek Comatel and Stelvio.
The two companies operated in the same electronics sector but with different products and target
audience.
The Communication Objectives were to reinforce the image of the company among the technical
press and positioning it and its products roadmap. The communication campaign included press
relations, internal communication, design of collateral material and company identity.
Designed the new SK presentation delivering the company message, trained the personnel for the
presentation and the tour of the plant.
Organised the open house & press event followed by a business lunch with the selected media in a
suggestive location on the Como lake.
Results: 30 editors attended the open house trip and conference, with several articles published
after the event. Secured three interviews with local press newspapers.
SHIN COMMUNICATION
Problematic: Run press and public relations campaign for promoting Marrakech towards targeted
segments such as Luxury, Family, Golf, Wellness, Sport and Art in Italy. Generate a strong media
impact around Marrakech and its new image through the set up of a dedicated Press Relations’ plan
using different PR tools, supported by the lead agency.
Mission: Consolidating the Marrakech destination presence in the Italian market, promoting its
reputation in all market segments.
� Create awareness within selected and targeted media areas;
� Deliver a strong message that Marrakech is a “magic” place to visit and discover giving
tailored information about venues, riad, surrounding, sport facilities and so on;
� Maintain a constant relationship with the selected media, assuring to deliver always
valuable and proper information.
Results: built relationship with the local MNTO, established and maintained the selected media list,
dispatched press information, managed and attended the press trips.
49 Italian editors attended the press trips from March to November 2010
80 articles published in 10 months and about 15 to be published in the following months.
The articles are the result of the press trips as well as the constant follow up with the selected
media providing them press material, information and images.
CASE STUDY: Red by Marrakech Campaign
SHIN COMMUNICATION
Simona Labianca counts on 15 years of expertise achieved in a B2B
communication agency where she was responsible for a team of 3
people. She was working with her clients on the day-to-day activities
and was in constant contact with the press. Over the last 15 years,
Simona managed programmes for leading companies including Fujitsu
Microelectronics, Tektronix, Progress Software, Liebert, Sony Europe,
Discreet (Autodesk), Eigner, Telelogic, Archos, ABB Robotics, Esab
Welding Systems, Moroccan Tourism Board Office, Coemar.
Simona is used to work within international agency networks managed
by a lead agency.
SIMONA LABIANCA BIO
SHIN COMMUNICATION
The Japanese character SHIN has several meanings including heart, mind, courage, spiritand also intimate essence. From a “graphic representation” point of view, Shin takes on the stylised shape of a heart with its atria and ventricular. The Shin character can also be
represented as a man steering a boat with the rudder. This image is very suggestive if one
pictures a helmsman on the “sea” of communication, who has to make the right decisions
to survive and be in control.
This “helmsman” is the mind, spirit, heart...
Shin Communication devotes itself to the communication process
with the heart, mind and courage to communicate.
SHIN COMMUNICATION
Thank you for the attention
Shin Communication
Simona Labianca
Via Monegherio, 6 – 20090 Cesano Boscone MI - Italy
Tel. +39 02 39547601 – Mob. +39 340 0571 697
www.shincommunication.com