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Capture Reality

September 2011

The Mass Market Revolution for Floor Plans

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Floor Plan Importance 80% of buyers think floor plans are essential

53% of buyers are more likely to spend time on a listing with floor plan

30% more buyer interest and visit

26% more commissions for agents using floor plan

Buying on the promises of a floor plan happens often, buying based on a photo never happens.

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Why ? A floor plan reveals what photographs do not:

– Rooms proportion– Rooms articulation– Traffic flows among them.

A floor plan is immersive: people imagine what their house would be

A floor plan allows simulation: furniture fit, renovation work, etc.

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Paradox A floor plan is essential, however…

… Very few listing display floor plans.

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Creating a floor plan is too complex

Assistance Required

Specific Hardware

Not integrated – Multiple tools

Expertise

Move furniture Measure Sketch Draw Publish

Time Consuming

Not on Site

ExpensiveExpensive

Issues of Current Floor Plan Drawing Process

Manual Process

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MagicPlan: as Easy as Taking a Picture

➤ No need to measure

➤ No need to move furniture

➤ No need to draw

➤ No need for expertise

➤ No need for specific hardware

➤ No need for money

Take a few pictures of the corners of your rooms,MagicPlan measures, draws and publishes the floor plan

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MagicPlan: a Disruptive Approach

Complex

Expensive (50 $ to 500 $)

Time-consuming (15 min. / room)

Not on Site

Broken process

Easy to use

Free/Cheap (less than 5 $)

Fast (1 min. / room)

Mobile

Integrated

Without MagicPlan With MagicPlan

High precision Precision > 95%

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How it works

1 Take a picture of the corners of your rooms

2 Assemble rooms with your fingers

3 Add photos, furniture et comments

4 Export files and web formats

Magic Plan: Measures walls and doors Draws the floor plan of each room

Magic Plan: Aligns rooms Ensures door coherence

Magic Plan: Geo-localizes your house Attaches a picture to each room

Magic Plan: Web interactive floor plan.jpeg, .pdf and .dxf