WELCOME TO THE CIM SYLLABUS 2009LAUNCH EVENT

Your Professional Pathway to Marketing Excellence

in Partnership with

Presentation Outline Welcome & Introductions Why pursue CIM Professional

Qualifications Rationale for Syllabus

Change CIM Professional Diploma in

Marketing: Changes Units Overview Assessment Methods Transition Arrangements

CIM Chartered Postgraduate Diploma in Marketing – Stage 1: Changes Units Overview Assessment Methods Transition Arrangement

CIM Chartered Postgraduate Diploma in Marketing – Stage 2

Why choose Oxford College of Marketing

Welcome & Introductions

Oxford College of MarketingCIM Accredited Study Centre

Over 12 year’s experience of delivering CIM qualifications

Presented by Rosie Phipps:Founder and Principal

Why pursue CIM Professional Qualifications

To meet aspirational goals and help career progression in Marketing

To offer ‘value added’ to employers in a competitive employment market

To consolidate existing knowledge and evidence skills and competencies

To provide a stepping stone into a Marketing career

Rationale for Syllabus Change

Meeting Employer needs

Meeting Student needs

CIM Professional Diploma In Marketing – Changes

Entry Criteria Qualifications

CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in Marketing

OR

Experience Marketing Management role providing students with

knowledge and competence equivalent to learning outcomes of CIM Professional Certificate and sufficient to pass on-line entry test

CIM Professional Diploma in Marketing – Units Overview

Marketing Planning Process Managing Marketing Delivering Customer Value Through Marketing Project Management in Marketing

All units equal value 2:1 private study hours to guided learning hours

Marketing Planning Process

Marketing Planning in Context

Interconnectivity between corporate, business and marketing objectives & strategies

Marketing Audit STP & positioning

platforms CRM strategies which

retain customers

Managing Marketing

Developing marketing infrastructure

Operational management of marketing function

Developing and managing teams

Budgets for managing and monitoring marketing activities

Assessing the financial situation

Delivering Customer Value through Marketing

Brands & Product Portfolios

Developing & managing channels

Communications strategies & plans

Innovation in marketing

Value added through service quality Audi Service Promise

Project Management in Marketing

Information for Business & Marketing Projects Developing the Business Case Risk Assessment & Mitigation

Strategies Design, Development & Planning

of Marketing Projects Monitoring & Evaluating Marketing Projects

Assessment Methods

Marketing Planning Process:

Work based assignment

Managing Marketing

Work based assignment

Delivering Customer Value through Marketing:

Examination based on pre-see case study

Project Management in Marketing

Work based project

Transition Arrangements

Marketing Planning Process

Marketing

Planning

Delivering Customer Value

Marketing Communications

Managing

Marketing

Marketing Management In Practice

Project Management

in Marketing

Marketing Research

& Information

SYLLABUS 2009 SYLLABUS 2003

The New CIM Postgraduate Diploma in Marketing

Masters Level Qualification

Two stages – Postgraduate Diploma (Stage 1) and Chartered Postgraduate Diploma (Stage 2)

Stages 1 & 2 – 120 credits towards Masters Degree

CIM Chartered Postgraduate Diploma In Marketing (stage 1) –

Changes Entry Criteria Qualifications

CIM Professional Diploma in Marketing or Bachelors/Masters Degree with at least half credits in

MarketingAND

Experience A range of experience in Senior Marketing Management role

such that students can evidence they have met learning outcomes of CIM Professional Diploma and sufficient to pass on-line entry test

ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role

CIM Chartered Postgraduate Diploma in Marketing (stage 1)–

Units Overview Emerging Themes – 15 credits Managing Corporate Reputation – 15 credits Marketing Leadership & Planning – 30 credits Analysis & Decision – 30 credits

3:1 private study hours to guided learning hours

Emerging Themes Macro Environment:

PESTEL

Micro Environment: Marketing’s new ground Changing consumers Changing nature of

competition & supply chain

Meso Environment: Contemporary business The marketing professional

Managing Corporate Reputation

What corporate reputation means? Senior management & CR Influencing CR positively Managing perceptions of

how organisations are perceived Understanding components

of CR Formulating appropriate Corporate

Communications

Marketing Leadership & Planning

Developing high level strategies & plans

Delivering effectively

Developing market-oriented organisations

Developing leadership to deliver change

Developing competencies & capabilities to deliver value proposition

Analysis & Decision

Strategic Audit Understanding an organisation’s ability to

understand capability and capacity Determining strategic direction Assessing & evaluating options Making & justifying decisions

Assessment Methods

Emerging Themes:

Assignment-based – White papers & journal articles

Managing Corporate Reputation:

Work-based project

Marketing Leadership & Planning:

Work-based project

Analysis & Decision:

Case study examination (pre-seen case study)

Transition Arrangements Differential weighting of units - no straightforward transition between

syllabus 2004 and 2009

E.g. pass one module + SMiP – exempt from A&D

E.g. pass two modules – exempt from Marketing Leadership & Planning

E.g. passed three modules – will need to pass Emerging Themes and Managing Corporate Reputation

Combination of 2004 modules & 2009 units – will need to study 5 units/modules in total

The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)

Personal & professional development programme Testing leadership on latest issues and themes Identifying skills & knowledge for business

projects Implementing business project Evaluating project success Evaluating current & future role – linked to CPD

The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2)

Entry Criteria Qualifications

CIM Professional Postgraduate Diploma in Marketing

AND

Experience A range of experience in Senior Marketing Management role

such that students are eligible for MCIM status and can evidence they have met learning outcomes of CIM Postgraduate Diploma if required to do so

ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role

CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Project

Design, implement & evaluate a live strategic business project

Develop professional skills, knowledge & behaviours

Structured report Self-managed learning Develop role as a marketing professional

CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Structure &

Assessment

Three phases of study and assessment:

Phase 1 – project proposal and literature review – 5,200 words (20 credits)

Phase 2 – Project – 8,000 words (30 credits)

Phase 3 – Evaluation and the Future 3,000 words (10 credits

CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Learner

Support Personal Tutor

Workshops

Business Mentor

Action Learning Sets

Learning Contract

Identifying Your Entry Level

CIM Entry Criteria

Qualifications

And/or Experience

On-line Entry Test On-line Entry Test

http://qm.cim.co.uk/ Username : DN Tool-1 Password : DN Tool-1

OCOM Approach

CIM Entry Criteria

Graduate Foundation Weekend Course

On-line Entry Test

Why Oxford College of Marketing

Excellent resources Tutors Blackboard

High standards of delivery Student focused service

quality Flexible study methods Freedom to re-locate Freedom to change study

options

All students matter to us – we are your training partner

Unrivalled student support

Our track record proves we deliver on our promises

See for yourself – www.oxfordcollegeofmarketing.ac.uk

ANY QUESTIONS?