Presentation Rim Ver1.1
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Research in Motion(RIM)
INTERNATIONALMANAGEMENT
PRESENTATION
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Member of Group :
Andreas Yosafat
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How we organize the presentation
The Macro View of ICT worldResearch in MotionDiscussing the Issue: Why Research in Motion choose
Malaysia for production baseThe future of Mobile Communication
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The World of Mobile User
Macro view number of mobile phone
user
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The Internet Big Picture
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WORLD INTERNET USAGE AND POPULATION STATISTICSMarch 31, 2011
World Regions Population( 2011 Est.)
InternetUsers
Dec. 31,2000
Internet UsersLatest Data Penetration(%
Population) Growth2000 -2011 Users %of Table
Africa 1,037,524,058 4,514,400 118,609,620 11.4 % 2,527.4% 5.7 %
Asia 3,879,740,877 114,304,000 922,329,554 23.8 % 706.9 % 44.0 % Europe
816,426,346 105,096,093 476,213,935 58.3 % 353.1 % 22.7 % Middle East 216,258,843 3,284,800 68,553,666 31.7 % 1,987.0
% 3.3 % North America 347,394,870 108,096,800 272,066,000 78.3 % 151.7 % 13.0 % Latin America /
Carib. 597,283,165 18,068,919 215,939,400 36.2 % 1,037.4
% 10.3 % Oceania / Australia 35,426,995 7,620,480 21,293,830 60.1 % 179.4 % 1.0 %
WORLD TOTAL 6,930,055,154 360,985,492 2,095,006,005 30.2 % 480.4 % 100.0 % NOTES: (1) Internet Usage and World Population Statistics are for March 31, 2011. (2) CLICK on eachworld region name for detailed regional usage information. (3) Demographic (Population) numbers are
based on data from the US Censu s Bureau . (4) Internet usage information comes from data published by Nielsen Online , by the International Telecommunications Union , by GfK , local Regulators and otherreliable sources. (5) For definitions, disclaimer, and navigation help, please refer to the Site Surfing
Guide . (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com .Copyright 2001 - 2011, Miniwatts Marketing Group. All rights reserved worldwide.
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A Huge Market for Mobile Phone
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Mobile Broadband Coverage
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Smartphone Trends
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Smartphone Features
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Smartphone Landscape
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Gartner Says Worldwide Mobile Device Sales to End Users Reached 1.6 Billion Units in 2010; Smartphone Sales Grew72 Percent in 2010 Egham, UK, February 9, 2011Worldwide mobile device sales to end users totaled 1.6 billion units in 2010, a 31.8 percent increase from 2009 (see Table 1),
according to Gartner, Inc. Smartphone sales to end users were up 72.1 percent from 2009 and accounted for 19 percent of totalmobile communications device sales in 2010."Strong smartphone sales in the fourth quarter of 2010 pushed Apple and Research In Motion (RIM) up in our 2010 worldwideranking of mobile device manufacturers to the No. 5 and No. 4 positions, respectively, displacing Sony Ericsson and Motorola,"said Carolina Milanesi, research vice president at Gartner. "Nokia and LG saw their market share erode in 2010 as they cameunder increasing pressure to refine their smartphone strategies."
Company
2010
Units
2010Market Share
(%)
2009
Units
2009 Market Share
(%)
Nokia 461,318.2 28.9 440,881.6 36.4
Samsung 281,065.8 17.6 235,772.0 19.5
LG Electronics 114,154.6 7.1 121,972.1 10.1
Research InMotion 47,451.6 3.0 34,346.6 2.8Apple 46,598.3 2.9 24,889.7 2.1Sony Ericsson 41,819.2 2.6 54,956.6 4.5
Motorola 38,553.7 2.4 58,475.2 4.8
ZTE 28,768.7 1.8 16,026.1 1.3
HTC 24,688.4 1.5 10,811.9 0.9
Huawei 23,814.7 1.5 13,490.6 1.1
Others 488,569.3 30.6 199,617.2 16.5
Total 1,596,802.4 100.0 1,211,239.6 100.0Worldwide Mobile Device Sales to End Users in 2010 (Thousands of Units)Source: Gartner (February 2011)
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Smartphone Landscape
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Gartner Says Worldwide Mobile Device Sales to End Users Reached 1.6 Billion Units in 2010; Smartphone Sales Grew72 Percent in 2010 Egham, UK, February 9, 2011In the smartphone operating system (OS) market, ''Android grew 888.8 percent in 2010 and moved to the No. 2 position.
Android sales in the fourth quarter of 2010 continued to be driven by broad availability of many high-end products from HTC(Desire range, Incredible and EVO), Samsung (Galaxy S) and Motorola (Droid X, Droid 2).Symbians market share dropped further in the fourth quarter of 2010 to 32.6 percent or 32.6 million units. This allowed Androidto overtake Nokia's Symbian unit sales during the fourth quarter of 2010. However, the Symbian OS is also used by Fujitsu andSharp as well as in legacy products from Sony Ericsson and Samsung. This aggregated volume kept Symbian slightly ahead ofAndroid, said Ms. Cozza.
Company
2010
Units 2010 Market Share (%)
2009
Units 2009 Market Share (%)
Symbian 111,576.7 37.6 80,878.3 46.9
Android 67,224.5 22.7 6,798.4 3.9
Research In Motion 47,451.6 16.0 34,346.6 19.9
iOS 46,598.3 15.7 24,889.7 14.4
Microsoft 12,378.2 4.2 15,031.0 8.7
Other Oss 11417.4 3.8 10432.1 6.1
Total 296,646.6 100.0 172,376.1 100.0
Worldwide Smartphone Sales to End Users by Operating System in 2010 (Thousandsof Units)Source: Gartner (February 2011)
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Smartphone Landscape
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Gartner Says Android to Command Nearly Half of WorldwideSmartphone Operating System Market by Year-End 2012
Egham, UK, April 7, 2011 Worldwide smartphone sales will reach 468 million unitsin 2011, a 57.7 percent increase from 2010, according to Gartner Inc. By the end of2011, Android will move to become the most popular operating system (OS)worldwide and will build on its strength to account for 49 percent of the smartphonemarket by 2012 (see Table 1).
OS 2010 2011 2012 2015
Symbian 111,577 89,930 32,666 661Market Share (%) 37.6 19.2 5.2 0.1
Android 67,225 179,873 310,088 539,318
Market Share (%) 22.7 38.5 49.2 48.8
Research In Motion 47,452 62,600 79,335 122,864
Market Share (%) 16.0 13.4 12.6 11.1
iOS 46,598 90,560 118,848 189,924
Market Share (%) 15.7 19.4 18.9 17.2
Microsoft 12,378 26,346 68,156 215,998
Market Share (%) 4.2 5.6 10.8 19.5
Other Operating Systems 11,417.4 18,392.3 21,383.7 36,133.9
Market Share (%) 3.8 3.9 3.4 3.3
Total Market 296,647 467,701 630,476 1,104,898
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousandsof Units)
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Smartphone Landscape
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Research In Motion
Overview
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Research in Motion
Mission & VisionStatement
Research In Motion (RIM) is a leading designer, manufacturer and
marketer of innovative wireless solutions for the worldwide mobilecommunications market.
Through the development of integrated hardware, software andservices that support multiple wireless network standards, RIMprovides platforms and solutions for seamless access to time-sensitive
information including email, phone, text messaging (SMS and MMS),Internet and intranet-based applications.
RIM technology also enables a broad array of third party developersand manufacturers to enhance their products and services withwireless connectivity to data.
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What is BlackBerry?
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The BlackBerry solves the paradox ofmodern life. Until youuse a BlackBerry, you just dont get it. Youare connectedfor both the crisis and the opportunity. Youcan respond toyour boss, but at the same time you have
the freedom towalk to the corner store and get a cup ofcoffee.Mike Lazaridis
The Queen was also presented with a white
BlackBerry Bold 9700 by RIM founder and co-CEO Mike Lazaridis and Ontario PremierDalton McGuinty. You can see thendemonstrating its features in the photo above.
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How we organize the RIM Overview
Background Information of Research in Motion
Strategic Issue Ahead
Research in Motion Global Expansion Strategy(Strategy for Global Competition)
h i i
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Background of RIM
Research in MotionHistory
v Founded 1984v 1996 - Introduces the RIM
900 Inter@ctivePager
v 1999 - Launches BlackBerry
service
v 2004 - 1 million BlackBerrysubscribers
v 2007 - 10 million subscribers
v 2010 Revenue: $14.9 billion
v 2010 Net Income: $3.46
billionRIM Revenue and Net
Income
BlackberrySubscribers
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Product and Services
OPERATING SYSYTEM
BlackBerry Internet Service
BlackBerry PIN
BlackBerry Enterprise Server
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Products and Servicesv Pager Models
v 5000 and 6000 Series Blackberry
Phones
v 7000 Series Blackberry Phones
v 7100 Series Blackberry Phones
v 8000 Series Blackberry Phones
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RIM Owned, Earned,
Paid
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RIMs Social Media
History2008 First Facebook page and customer
support forum
2009
Launch of the official BlackBerryblog Inside BlackBerry
Twitter accounts for @blackberryand @blackberryhelp
2010
BlackBerry Help Blog, BlackBerryDeveloper Zone
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Strategic Issues Ahead
v Increasing Competition
vMarket Decline
vChanging Business
Environmentv Global Expansion Strategy
Increasing
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Increasing Competition
2525IncreasingCompetition
Increasing
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Increasing Competition
2626IncreasingCompetition
Increasing
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Increasing Competition
2727IncreasingCompetition
Increasing
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Increasing Competition Mobile App Stor
IncreasingCompetition
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Strategic Issues Ahead
v Increasing Competition
vMarket Decline
vChanging Business
Environmentv Global Expansion Strategy
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Market Decline in US
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Googles Android operating system (OS) accounted for the largest share of the smartphone market with a43.7 percent share of smartphone subscribers in August 2011, followed by Apple with 27.3 percent. RIMheld 19.7 percent of the market, while Microsoft accounted for 5.7 percent of subscribers. Symbian andPalm both accounted for a market share of less than 2 percent each in August.
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Market Decline in US
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Market Decline in US
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Market Decline in Europe
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New Market: Tablet
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New Market: Tablet
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Conclusion Operating Performance Declined
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Conclusion Operating Performance Declined
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v New Subscribers PerQuarter turn down
v New Subscribers Added
Per Unit Sold continuedrop
v Device Gross Margin
Percentage get thinner
v Revenue Per BlackBerryDevice Sold declined
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Conclusion Operating Performance Declined
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RIM shares drop as sales and profit plungeCNNMoneyTech September 16,2011
RIM shares have risen from their nadir but arestill down almost 50% this year.
RIM shipped 10.6 million BlackBerrysmartphones to retailers last quarter, below the11 million to 12.5 million it had expected to ship.Its entry in the tablet wars, the BlackBerryPlayBook, shipped just 200,000 units -- a
significant drop-off from the 500,000 RIMshipped in the prior quarter The PlayBook wenton sale in April.RIM's iconic but aging BlackBerry is struggling tokeep up with the industry's innovators: Apple's (AAPL, Fortune 500) iPhone and Google's (GOOG, Fortune 500) Android platform.
RIM said it expects its BlackBerry shipments to rebound next quarter to a range of 13.5 million to 14.5 million units -- a pickupof around 30% from this quarter. The company's forecast for sales is for at least $5.3 billion.RIM earned $329 million in the quarter that ended Aug. 27, less than half of its profit a year ago. RIM booked a one-timecharge of $118 million for costs associated with a reorganization announced in July. As part of that plan, RIM said it was
slashing 2000 jobs or 10% of its workforce.
RIM Financial Facts 2011
http://money.cnn.com/quote/quote.html?symb=AAPL&source=story_quote_linkhttp://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/670.html?source=story_f500_linkhttp://money.cnn.com/quote/quote.html?symb=GOOG&source=story_quote_linkhttp://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/11207.html?source=story_f500_linkhttp://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/11207.html?source=story_f500_linkhttp://money.cnn.com/quote/quote.html?symb=GOOG&source=story_quote_linkhttp://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/670.html?source=story_f500_linkhttp://money.cnn.com/quote/quote.html?symb=AAPL&source=story_quote_link -
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RIM Financial Facts 2011
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Mobile activities
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Global Expansion Strategy
BlackBerry: 595 Networks in 175
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BlackBerry: 595 Networks in 175Countries
Countries with BlackBerrycoverage
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RIM SWOT
Opportunities1. Wired-to-wireless communication
transition2. Cellular phone growth rates indeveloping nations3. Growth in mobile advertising4. Mobile workforce expected togrow to 1 billion by 20115. Enhanced data networks expectedto rollout starting in
6.Success Of Integrated, End-To-End MobileSolutions With Consumers
Threats1. Limited bandwidth capacity reducing thequality of the user experience2. Patent lawsuits3. Economic recession causing the US cellphone market to contract4. Potential health risks involving cell phoneusage5. Apple and Google entering the marketcould cause reduced margins6.Competition and Commoditization in SmartphoneMarket
7. Free Open Smart phone platform
Strengths1. Effective R&D Management2. Valuable brand name and consumerfollowing3. Strong financial ratios, low debt4. Carrier bandwidth savinginfrastructure4. Push email and connectivitypatents5. Strong Brand Presence in EnterpriseMarkets6. Strong Wireless E-Mail and Qwerty Products
Weaknesses1.Poor demand forecasting fornew products2. Few customers providing majorrevenues3. Inability to meet technical
demands of rapid growth4. Limited consumer applicationstore5. Small share of consumer mobilephone industry
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Issue Analysis : Why RIM Choose
Malaysia for manufacturing facilityIndonesia Mobile Landscape
Malaysia / Regional Mobile Market
Ease of Doing Business Country Comparison
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Blackberry di Indonesia
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BlackBerry pertama kali diperkenalkan di Indonesia padapertengahan Desember 2004 oleh operator Indosat danperusahaan Starhub. Perusahaan Starhub merupakanpengejewantahan dari RIM yang merupakan rekan utamaBlackBerry. Pasar BlackBerry kemudian diramaikan oleh duaoperator besar lainnya di tanah air yakni Excelcom dan Telkomsel.[2]Akibat tuntutan pemerintah Indonesia, Blackberry akhirnyamembuka kantor perwakilan di Indonesia pada November 2010.[
Th Bi Diff i R i
http://id.wikipedia.org/wiki/Indosathttp://id.wikipedia.org/w/index.php?title=Starhub&action=edit&redlink=1http://id.wikipedia.org/wiki/Excelcomindo_Pratamahttp://id.wikipedia.org/wiki/Telkomselhttp://id.wikipedia.org/wiki/Telkomselhttp://id.wikipedia.org/wiki/Excelcomindo_Pratamahttp://id.wikipedia.org/w/index.php?title=Starhub&action=edit&redlink=1http://id.wikipedia.org/wiki/Indosat -
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The Big Different in Reaction
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Menkominfo Tifatul Sembiring
Menkominfo: Siapa Bilang BlackberryBangun Pabrik di Malaysia?Rabu, 21 September 2011 14:42 WIBREPUBLIKA.CO.ID, JAKARTA Menteri Komunikasi dan Informatika, Tifatul Sembiring bersikukuh bahwa Research
In Motion sama sekali t ak membuka basis produksi di Malaysia. Hal ini karena ia sebelumnya telah bertemu dengan
Duta Besar Kanada untuk Indonesia,Y M Mckenzie dan ia menyatakan RIM tak membangun pabrik di Malaysia.
Itu desas -desus darimana? tuturnya setelah menjadi pembicar a dalam Indonesia Broadband Economy Forum
2011, Navigating ICT For The Economy, di Hotel Kempinski, Rabu (21/9).
Th Bi Diff t i R ti
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The Big Different in Reaction
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RIMtoManufactureBlackBerrySmartphonesinMalaysia
Publishedby vernieman onJuly14, 2011 | 2Comments
DavidJollimore, Senior Director of Global Manufacturingat RIM, RandolphMank , High
Commissioner of CanadatoMalaysia, DanyBolduc, VicePresident of Malaysiaat RIM,
Douglas Bingeman, TradeCommissioner of CanadianHighCommission, andZabidahDaud,Director of MalaysianIndustrial Development Authorityhavetheir hands ontheBl ackBerryCurve3Gsmartphones freshoff theassemblylineat thenewmanufacturingplant inPenang,
Malaysia.
Research In Motion, maker of BlackBerry devices, announcedthat it will manufacture a portfolio of BlackBerry smartphonesin Malaysia starting July 2011. No details has been given on
which models will be manufactured at the Penang plant.
I d i M bil L d
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Indonesia Mobile Landscape
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Indonesia Mobile Landscape
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Worse Traffics
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Indonesia Mobile Landscape
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I d i M bil L d M k t
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Indonesia Mobile Landscape :Market
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Indonesia Mobile Landscape :
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pMobile Phone Penetration
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Wireless Subscribers Outlook
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Wireless Subscribers-Outlook
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Broadband Subscriptions Outlook
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Broadband Subscriptions-Outlook
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Indonesia Cellular Revenue Growth
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Indonesia Cellular Revenue Growth
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Indonesia Cellular Revenue Growth
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Indonesia Cellular Revenue Growth
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Indonesia Cellular Revenue Growth
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Indonesia CellularRevenue Growth
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Berdasarkan registrasi yang dilakukan oleh pengguna melalui empat operator yang menjadimitra Research In Motion (RIM), secara total diketahui bahwa pengguna BlackBerry(Internet Service) di tanah air mencapai sekitar 600 sampai 700 ribu.
Angka tersebut sekaligus mencatat pertumbuhan pengguna BlackBerry hingga enamkali lipat atau 500 persen, dibandingkan akhir tahun 2008, kata Joy Wahyudi, DirekturCommerce XL di sela Peluncuran XL BlackBerry Onyx di Jakarta.Hal ini menjadikanIndonesia sebagai negara dengan pertumbuhan pengguna terbesar di dunia, ucapnya.
Meski demikian, dari sisi jumlah, Indonesia belumlah menjadi negara yang paling banyak
menggunakan layanan BlackBerry di Asia. Masih ada yang lebih besar, tetapi saya lupanegara apa, kata Budi Hardjono,General Manager Product & Postpaid BlackBerry XL, pada kesempatan yang sama.
Budi mengklaim, salah satu yang mendorong pertumbuhan pesat pengguna BlackBerry diIndonesia adalah adanya program BlackBerry One, program harian BlackBerry InternetService milik XL.
Hal ini terbukti dengan dibawanya ide BlackBerry One ke Thailand oleh seorang accountmanager RIM di Asia Pasifik, yang mana selalu membantu tim sales di sejumlah negara AsiaTenggara, kilah Budi. Setelah ide BlackBerry One diimplementasikan oleh salah satuoperator mitra RIM di sana, Thailand juga mencatat pertumbuhan pesat layaknya diIndonesia, ucapnya.sumber : vivanews.comPosted by forumblackberry at 9:53 PM
Indonesia Cellular Revenue Growth
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Indonesia Cellular Revenue Growth
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Currently, Indosat offers the highest mobile broadband speeds of 7.6 Mbps compared to 3.6Mbps by XL and a mere 512 kbps by Telkomsel. Telcos offer phone daily data plans around 8US cents/Mb, with estimated additional ARPU of US$ 1-2/month, which is significant compared
to average ARPU of US$ 4-5/month. Rise of cheap Chinese handsets is supporting mobileInternet.The booming of mobile Internet in Indonesia is mostly supported by cheap GPRS enabledChinese handsets. The most favorite activities - accessing social networking sites and readingnews, gossips etc do not need high-speed (3G)enabled handsets. To enjoy such services, people use GPRS enabled China-handsets, whichare very cheap. The price starts from about USD40. For 3G handset, the cheapest one isHuawei around USD 80 while for QWERTY 3G enabled handset the price starts from USD160.There are variousChinese handsets with local brand (BlackBerry appearancewithout BlackBerry messenger feature).
Fix vs Mobile Penetration: Regional
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Fix vs. Mobile Penetration: Regional
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Fix vs Mobile Penetration: Regional
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Analysis: Base on Doing Business Report
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Doing Business is limited in scope. It does not consider the costs and benefits ofregulation from the perspective of society as a whole. Nor does it measure all aspects
of the business environment that matter to firms and investors or affect thecompetitiveness of an economy.Its aim is simply to supply business leaders and policy makers with afact base for informing policy making and to provide open data for research on howbusiness regulations and institutions affect such economic outcomes as productivity,investment, informality, corruption, unemployment and poverty.
Analysis: Base on Doing Business Report
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EASE OF DOING BUSINESS RANKINGThe ease of doing business index ranks economies from 1 to 183. For eacheconomy the index is calculated as the ranking on the simple average of its percentile rankings
on each of the 9 topics included in the index in Doing Business 2011:1. Starting a business,2. Dealing with construction permits,3. Registering property,4. Getting credit,5. Protecting investors,6.
Paying taxes,7. Trading across borders,8. Enforcing contracts9. Closing a business.The ranking on each topic is the simpleaverage of the percentile rankings on itscomponent indicators (table 14.2).
Analysis: Base on Doing Business Report
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Comparison
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Comparison
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Comparison
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a ys s ase o o g us ess epo t
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y g p
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Indonesia (44th) posts an impressive gain of 10 places, mainly driven bya healthier macroeconomic environment and improved educationindicators. Indonesia managed to maintain a relatively healthy
macroeconomic environment (35th, up 17) throughout the crisis. Whilemost other countries saw their budget deficits surge, Indonesia kept its deficitunder control. Public debt remains low at 31 percent of GDP, and savings rose to33 percent of GDP. In addition, inflation in 2009 slowed down to 4.8 percent, halfthe rate of 2008. Moreover, Indonesia has improved across all education-related indicators included in the GCI. Yet ample room for improvement
remains in this and other areas. Of particular concern is the quality ofIndonesias infrastructure (82nd), specifically ports (96th), roads (84th),and the electricity supply (97th). Additionally, several indicatorshighlight the worrisome health situation: tuberculosis and malariaincidence, as well as infant mortality rates, remain among the highest inthe world.A third area of concern relates to technological readiness (91st). Despite
rapid uptake in recent years, ICT use remains low in internationalcomparison (103rd).
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Malaysia drops two places to 26th position this year, with a relatively stableperformance since last year. The country has a well-developed financialmarket (7th) places, mainly driven by a healthier macroeconomic
environment and improved education indicators. and an efficient goodsmarket (27th). Malaysia also does relatively well in more complexcategories, which matter the most for advanced economies, namelybusiness sophistication (25th) and innovation (24th), boding well for thefuture.The four-year decline in the quality of institutions that pushed Malaysiafrom 17th in to 43rd has finally come to a halt, with the country remaining stable
at 42nd place this year.The main drag within this pillar remains the securitysituation (80th, up five). In order to improve its competitiveness further, Malaysiawill need to improve its higher education system, with particularly low enrollmentrates at the secondary and tertiary levels. It would also be well served byencouraging greater technological adoption, particularly the use of ICTs, forproductivity enhancements.
Analysis: Base on Global Competitiveness Index
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Will RIM regret choosing Malaysia overIndonesia for manufacturing?
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Statistics from BlackBerry Cool suggest that, while Malaysia may have strongerinfrastructure and more straightforward legal steps, its smartphone market is dwarfed bythat of its neighbour Indonesia. Indonesia represents a much higher volume of downloads
and interest in BlackBerry products than Malaysia. In terms of device sales, its clear thatIndonesia is the bigger market.Sales of BlackBerry smartphones in Indonesia [are] expected to reach 4 million units witha[total] value of US$300 per unit next year. This is compared with the annual sales of400,000 units in Malaysia.RIM isnt alone in selecting Malaysia for a key site. January saw search giant Google choseKuala Lumpur as the site for its second regional office, in addition to Singapore, to develop
its presence in the region.
Google Southeast Asia chief Julian Persaud hinted that superior infrastructure was behindthe decision, telling AP that Malaysias online landscape was growing rapidly withsignificant developments in both broadband Internet access and e-commerceactivities with a talent pool of the highest quality.
Will RIM regret choosing Malaysia overIndonesia for manufacturing?
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As the Jakarta Post revealed back in July, Google and Erich Scmidt no less haspledged to open an office in Indonesia before 2012, however there is
some way still to go. [Google is] involved in serious talks with the Communicationsand Information Technology Ministry regarding its business plan and would soonprepare a memorandum of understanding with the government.Presumably, this long process coupled with Malaysias infrastructure were key reasonsfor RIM, like Google before it, selecting Malaysia. But what repercussions could thishave on the ailing giants marketshare in Indonesia, one of its key strongholds.
Indonesia for manufacturing?
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Indonesia for manufacturing?
The Next Big Thing
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Android smartphones are yet to win over the Indonesian consumer.Purbo believes this is because they are largely manufactured in Asia, so areunappealing to Indonesians craving American or European goods.But with millions of Blackberry users putting pressure on mobilenetworks, Indonesian providers are having a hard time supplying areliable service.I ditched my Blackberry long ago and use the Android system now, laughs Purbo.Its cheap and made in China.
DJ Prabowo is also keeping a close eye the Android system.Some of my friends are using Android already. Others might soon have to catchup, he says with a knowing grin.The potential of Android in Indonesia is an interesting one as the country mirrorssmartphone trends from other Southeast Asian neighbours, like Thailand, albeitIndonesias is a step or two more advanced and on a far greater scale with anestimated 3 million BlackBerry devices in use according to the BBCs stats, compared toestimated total smartphone sales of 1 million in Thailand during 2010.
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Access With forecasts of nearly 800 million fixed broadbandsubscribers and over onebillion mobile broadband subscribers by 2015, basic broadband will be available to most
households around the world, and levels of penetration will be similar totelevision in advanced markets.20The race for mobile broadband appears to have been decided in favor of LTE one of twobroadband access technologies telecom providers identified as critical to invest in over thenext five to ten years (see Figure 7). In December 2009, Nordic carrier TeliaSonera deployedwhat it claims are the worlds first two commercial LTE networks, offering maximumthroughput
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A seismic change in telecomIn the past, the value of communications was directly related to scarcity. Calls were billed by the minute and therewas never enough bandwidth for data. Today we have ubiquitous broadband in rich countries with the promise ofultra-broadbandservices around the corner. In Hong Kong it is already possible to enjoy 1 GB/s Internet
connections in the home -- about 150 times faster than the quickest serviceproviders in Switzerland today.In the emerging marketplace for digital services value is created by the applications on the network ratherthan the network itself. Put another way, profit margins are increasingly associated with content andconnectivity and decreasingly with the amount of bandwidth consumed.When bandwidth is too cheap to meter, it is time for a new business model.Thats whats happening now.The opportunities for incremental gains come from convergence, the collision of telecom, broadcasting,media services and software made possible by IP and the web.
Two big trends provide additional nails to traditional telecoms coffin.Video on the net is soaring. In the US, already more than 150 million peoplewatch up to 100 videos or 5 hours of online video per month. While the future is anybodys guess, by 2011,US citizens may watch 250 billion video downloads online.The other monumental trend is the imminent arrival of very, very fast wireless networks. Even the fastestmobile networks today are lazycompared to what lies just around the corner. LTE, or long-term evolution,
will allow downloads to the handset as fast as 300 Mbps and uplinks of 50 Mbps
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