PRESENTATION +

REPRESENTATION

● Narrative (Telling a Story)

● Composition

● Color Palette

● Font Choices

● Balancing Text and Graphics

Telling a Story...1. Use narrative to describe your project with pictures and in writing.

2. People are a useful tool for describing what is happening.

3. Avoid stating the obvious. Look for opportunities to get the most mileage out

of your work.

PERSPECTIVE VIEW:

AVOID STATING THE OBVIOUS

“Students meet and work in the cafe,

while others relax in the lounge.”

“Modular lighting in the flexible use space

helps to set up for performances, gallery

style exhibits, or digital media

presentations.”

(Your turn…)

(Clue: This building is a Theater)

Composition...

1. Consider the use of a grid to layout your presentation.

2. Try to keep the presentation visually balanced so your eye doesn’t shoot

around the page - it should flow smoothly through your presentation.

3. Use a hierarchy of image and text sizes to talk about ideas that are big and

small. - Typically, move from big ideas (General) to small ideas (Specific).

(The artistic arrangement of parts, in consideration of the whole.)

12

18

Can be divided into:

1 / 1

1 / 2

1 / 3

1 / 4

1 / 6

1 / 12

Or any combination

thereof.

1/4 1/4 1/4 1/4

3/4

3/4

1/4 1/4 1/4

Color Palette...1. Use color theory when deciding on color palette

2. Use contrast and accent colors to make important things stand out

3. 60-30-10 Rule

Color Palette Themes. (Start with one or two colors, use color theory, or online tools to help find accents.)

60% | PRIMARY

10% | ACCENT

SECONDARY

30%15%|15%

Font/Typeface Choice.1. The font you choose says a lot about your project…

2. Changing the font will impact how someone reads the boards.

3. A good rule of thumb is to use 3 fonts.

a. FOR THE HEADER

b. For the body/text

c. “for the captions”

Big Al’s

- Riding Club.

Balancing Text and

Graphics1. Both images and text should speak about the project.

2. Big images and big text pull people in from a distance. (Draws you in)

3. Small images and small text are meant to be read close up. (Holds you there)

4. Your board should be able to present itself when you are not present.

I CAN SEE THIS ALL

THE WAY ACROSS

THE ROOM

I CAN SEE

THIS

FROM A

FEW FEET

I HAVE

TO BE

VERY

CLOSE

I HAVE TO BE

VERY CLOSE

I HAVE TO BE VERY CLOSE

ALL

THE

TEXT(TLDR)

ALL THE

PICTURES

THEY COVERED UP ⅓ OF

THE PICTURE WITH TEXT!!!

Award Winning

Presentation Boards…

???

Examples of

how to quickly

turn process

into presentation!