Presentation Prce (Louis Vuitton)
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By: Md. Naumaan Sheikh
Transcript of Presentation Prce (Louis Vuitton)
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By: Md. Naumaan Sheikh
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Target Audience
• Niche customers
Customers spending thousands of dollars on LVL products in one visit, whilst
ordinary customers who outnumber target customers, but spend much less per visit at a much higher cost per sale.
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Objective
• Creating positive emotions– Feeling of prestige
• Memories to target customers (Retail experience)– Customers
• Delivering target brand values
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Psychographic Analysis
• Age - 25 to 45• Sex - Female/Male• Sect - A+
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Unique Selling Preposition
• Luxury goods
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Thank you