Candidate name: Carmel SeagerCandidate number: 4127

Proposal for M magazine

Genre:Mixed genre magazine – main focus indie.

Intentions of magazine:One of the main market leaders.Competitor- Q magazine

Content:Interviews with the most popular music artists at the timeReviews on albums & filmsCelebrity gossipNew albums coming upBack stage at festivals/ concertsUpcoming toursWorking in the studioCompetition

Promotion of magazine:Social media- Facebook, YouTube, Twitter.Website

Production plansRelease date: 1st December 2014

Beginning of production date:Monday 3rd November 2014

1st week:Planning and budgeting

2nd week:Interview & photo shoot

3rd week:Collecting content

4th week:Editing and distributing

Budget summaryJob roles and salaries:Finance team- £25,000Editorial team- £15,000Journalists- £15,000Photographers/ reporters- £20,000Advertising team- £25,000HR- £25,000Production manager- £30,000Social media executive- £20,000Total: £175,000 per annum

Start up costs:Start up expenses to fund- £80,000Start up assets to fund- £60,000Total: £140,000

Marketing costs:MTV- £90 per dayYouTube- £15 per viewMagazine- £10,072

Printing/ publishing costs:£10000- £20000 per magazine

Distribution costs:A 10% of the total profit from the months income.

Promotion at music festivals:V Festival- leaflets, billboards

Income:AdvertisingSubscriptionsProfit from sales

Sources: http://televisioncampaign.co.uk/TVChannels/MTVBase.aspxhttp://www.totaljobs.com/JobSeeking/Magazine_London_l1621_t2.htmlhttp://www.entrepreneur.com/article/160238http://magazines.bauermediaadvertising.com/magazines/detail/Qhttp://www.comag.co.uk/faq.htm#3

Target audienceAge: 16-24 years

Gender: Unspecified

Spending power: Low/ Average

Reason for reading magazine: Education, information & admiration

Explorers: Outspoken, confident with their opinions

Occupation: Education or creative types of jobs

Demographics: E, B

Pre- production materials:Mood board

Pre- production materials:Brand identity

WWW.MMagazine.co.uk

Longtime Font

Music Matters.The magazine title ‘M’ stands for music. By simply naming my magazine after ‘music’ it shows that the magazine is true to its magazine type and the content is only what music lovers would want to read.

Pre- production materials:Flat plans

Pre- production materials:Flat plans

Pre- production materials:Draft pages

Pre- production materials:Draft articles

Pre- production materials:Font styles

Mom’s Typewriter Amsterdam Graffiti Sketch Block

LongTime

Music Matters.

Pre- production materials:Plans for images

Front cover first draft

Double page spread first draft

Feedback

Later issues

Advertising

Sales figures and growth of the magazineReadership for M magazine: 200, 000

Readership for Q magazine: 339,000

Profit / loss breakdown

Candidate name: Carmel SeagerCandidate number: 4127

Proposal for E magazineGenre:Mixed genre magazine- sub genr.Intentions of magazine:Market leader in weekly music magazines.Competitors- Kerrang!, Q

Content:Interviews with music artistsAlbum reviewsCelebrity gossipBack stage at festivals/ concerts

Promotion of magazine:Social media- YouTube, Twitter.Website

Meanings behind title E

‘Entertainment’

Inspired by Q- 1 letter title

Short and easy to remember

Entertainment = Different content:- Celebrity gossip- Album reviews- Film reviews- Festival coverage- Interviews- Backstage at concerts

Mixed genre

Slogan-‘ The magazine that has it all.’

Affected by calendar events

Target audienceAge: 16-24 years (and older)

Gender: Male focus

Spending power: Low/ Average

Reason for reading magazine: Education, information, admiration, passion for music

Explorers: Outspoken, confident with their opinions, creative style

Occupation: Education or creative types of jobs

Demographics: E, B

Pre- production materials:Brand identity

The magazine title is ‘E’ this stands for entertainment. By choosing ‘entertainment’ instead of ‘music’ it allows my magazine content to develop and expand.

Arial Font

The magazine that has it all.

Pre- production materials:Hand – drawn draft pages

Pre- production materials:Graphic layout

Pre- production materials:Photoshop magazine draft

Production plansRelease date: 1st December 2014

Beginning of production date:Monday 3rd November 2014

1st week:Planning and budgeting

2nd week:Interview & photo shoot

3rd week:Collecting content

4th week:Editing and distributing

Budget summaryJob roles and salaries:Finance team- £25,000Editorial team- £15,000Journalists- £15,000Photographers/ reporters- £20,000Advertising team- £25,000HR- £25,000Production manager- £30,000Social media executive- £20,000Total: £175,000 per annum

Start up costs:Start up expenses to fund- £80,000Start up assets to fund- £60,000Total: £140,000

Marketing costs:MTV- £90 per dayYouTube- £15 per viewMagazine- £10,072

Printing/ publishing costs:£10000- £20000 per magazine

Distribution costs:A 10% of the total profit from the months income.

Promotion at music festivals:V Festival- leaflets, billboards

Income:AdvertisingSubscriptionsProfit from sales

Sources: http://televisioncampaign.co.uk/TVChannels/MTVBase.aspxhttp://www.totaljobs.com/JobSeeking/Magazine_London_l1621_t2.htmlhttp://www.entrepreneur.com/article/160238http://magazines.bauermediaadvertising.com/magazines/detail/Qhttp://www.comag.co.uk/faq.htm#3

Pre- production materials:Mood board

Pre- production materials:Flat plans

Pre- production materials:Flat plans

Pre- production materials:Draft articles

Pre- production materials:Font styles

Arial 84 Rock! Bombardier

E E E

LongTime

The magazine that has it all.

Pre- production materials:Plans for images

Advertising

Sales figures and growth of the magazine

Readership for E magazine: 200, 000

Profit / loss breakdown

Further issues…