Grikhonin Igor

Fashion available to each one Plato

Plato - is a self-service supermarket chain for average and low price segment, which belongs to MTI company. For today, Plato stores are located on the territories of Ukraine and Kazakhstan.First Plato's store was opened in 2006, and had only five of their own brands in the assortment of its products.These brands were: Braska, Golderr, Gunter, Lobster, Tiranitos.

Today, Plato represents about 44 brands from more than 13 countries.

Due to a wide range of goods, age range of customers tends to an ideal,it covers almost whole age range of people.However, despite this, major percentage of income is income from products aimed at the averageage segment, people from 20 to 35 years. It is approximately 65% of the range of goods.

This business will stay popular for a long time, because shoes, except their fashion attribute, is alsoa daily subject of use.

For today, Plato has a web-site (plato.ua), which is a catalog of products with contact information. Also it actively uses an outdoor advertising and staff support in disseminating of information about Plato.

Plato competitors are:

Self-Service supermarket chain;Average and Low price

segment;Shares 13%, every 13th day of

month;Related products;Web-site;SMS newsletter;E-mail newsletter;

Average and Low price segment;Value for money;The system of discounts (cumulative discount);Related products;Web-site;E-mail newsletter;

“CentrObuv” and “Leader”

Promotion tools:

1) Reconstruction of web-site under e-shop;2) E-mail newsletter;3) Banners;4) Publication of news about current

promotions, release of of articles about Plato.