Holistic Marketing for the Long Run

Responsible Marketing for long term Success

Sustainable and Responsible Growth

Community Consumers Employees Environment

American Coffee Company and Coffee house chain Premium Quality, only the finest coffee beans Mission : To inspire and nurture the human spirit

Is it socially responsible? How does it decide what to do as it’s social responsibility Is Starbucks successful in socially responsible programs

Commitment

Being a responsible company

Community Environment Ethical Sourcing Diversity

Community and Local area engagement

Partners (Employees) are provided with healthcare. Stock Option Plan Literacy Programs for children in US Partnership with PRODUCT (RED) Local Area Engagement

Health Care Coffee

1 Million hours of Community Service !!

Reducing Environmental footprint

Green Building

Responsible building Materials Energy Efficient Designs Alternate energy sources

Ethical Sourcing

High Quality, Responsible trading and growing practices Farmer Support Long term high quality supply

How does Starbucks know, that it’s sustainable activities are working

Marketing Control

Annual Plan Control Profitability Control Efficiency Control

Marketing Audit

Where to draw the line ?

Processes and People involved in the cycle Environment Social Cause

Recap

Premium Coffee

Brand E

quity

Social Responsibility

DisclaimerCreated by Parakh Agarwal, IIT

Delhi.During Marketing Internship under Prof. Sameer Mathur