Presentation OSS CARD - Retails - Merchant

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    Retail Merchant Appointment

    Presentation

    for

    From:

    OSS Payment Solution Pvt. Ltd.

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    To provide a convenience payment

    solution to all kind of merchants andtheir customers; using advanced secured

    technology based platform.

    Objective

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    Net Commerce Market Size from 2007 to 2011(Figures in Crores. Percentages indicate share of the overall market size)

    Year Dec 2007 Dec 2008 Dec 2009 Dec 2010+ Dec 2011+

    Online TravelIndustry

    6,250(77%)

    10,500(75%)

    14,953(76%)

    25,258(80%)

    37,890(81%)

    Net commerce on India has evolved over the past decade in terms of magnitude.

    The market size is expected to grow by 47% and

    touch INR 46,520 crores by end of 2011.

    +: Estimated Figures@source IAMAI , Net Commerce Report, March 2011.

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    Components of Net Commerce Market-

    E-Tailing

    8%

    Other OnlineServices

    6%

    Financial

    Services

    8%

    Digital Downloads

    2%

    Online Travel 76%

    @source IAMAI , Net Commerce Report, March 2011.

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    Growth of Net Commerce over the Years (Figures in INR Crores)

    @source IAMAI , Net Commerce Report, March 2011.

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    The online travel market is estimated to grow by 50%to touch INR 37, 890 crores by December 2011.

    @source IAMAI , Net Commerce Report, March 2011.

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    At present, out of total Online Travel market,

    Domestic air travel contributes, 63%

    Followed by Railway tickets contributing, 28%

    International air travel, 4%

    Hotel bookings, 2%

    Bus tickets, 2%

    Tour packages & Travel insurance, 1%

    Component Share of Online Travel

    @source IAMAI , Net Commerce Report, March 2011.

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    MODE OF PAYMENT

    Online shoppers use Debit cards/Internet banking as mode of payment for shopping online.

    (Base: 7.5 Mn Active Internet Users who have made online purchases)

    ------------------------------------------------------------------------------------------------------------------------

    61%

    37%

    50%

    35%

    24%18%

    10%8% 4% 1% 3% 1%

    DebitCard/Internet

    Banking

    Credit Card Place orderonline and pay

    offline later

    Prepaid cash cards DemandDraft

    Mobile Payment

    Most Used

    Ever Used

    @source IAMAI , Net Commerce Report, March 2011.

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    eCommerce Penetration among

    Active Internet Users

    @source IAMAI , Net Commerce Report, March 2011.

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    PROMISING FUTURE

    The online users in India have evolved and are

    actively seeking to include their digital interactions

    into their daily activities

    making purchases and

    indulging in transactions being one of them.

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    OSS CARD

    A prepaid Cash Card launched in 2010.

    Authorized by the Reserve Bank of India (RBI)

    A SemiClosed Payment Gateway.

    Multi Platforms Available E-commerce (Internet), M-commerce (SMS/GPRS) IVR

    In a country where less than 40% of families have bank accounts, cashcards like OSS Card are helpful for those families who are unbanked.

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    Infrastructure

    200+ Motivated and Professional manpower

    Head Office located in Mumbai

    24X7 Customer Support

    80,000+ Online Distribution & Recharge Points across India andgrowing

    Servers located at a world class data centre in Mumbai with UnlimitedPower and Connectivity backup

    In House IT team with versatile skill sets

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    System Security Features

    All Transactions secured by Geo Trust are SSL secured (Geo-Trust is a

    leading SSL certificate provider).

    All Applications and Databases are protected by Firewalls.

    All Servers are having the latest Anti Virus Software.

    Intruder Detection Systems are installed on the Servers.

    Pin numbers are provided to each subscriber and can be changed only by

    them.

    Card Number, Pin Number & Mobile Number validation done in real time.Limit on Transaction amount.

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    Payment Market in India

    YearUser in

    2008

    User in

    2009

    User in

    2010Remark

    Credit Card 35.0 mn 25.0 mn 18.0 mn Continues dip

    Debit Card 145.0 mn 170.0 mn 218.0 mn Growing

    Cash Payments 95% Txns 94% Txns 92% TxnsDominate the

    Indian Market

    Cash CardNo statics available.

    As till Jun, 2010 it was not regulated.

    Huge potential.Can directly compete to

    Cash payments

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    Payment pattern on Asia's Largest e-commerce site

    www.irctc.co.in

    Year 2010

    Credit Card 31%

    Debit Card 32%

    Cash Card / Prepaid Account 37%

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    Mode of Payment

    Online Payments:-

    By using internet

    Mobile Payments:-

    By using SMS

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    How does it work ?

    Customer

    Text Msg:

    Merchant IDCard No.

    Amt Pass

    OSS CardServer

    RetailMerchant

    4.Validation & Authentication

    Mobile Payment Using SMS

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    Remittance & Settlements

    OSS Card remits the amount to Retail Merchant on mutually agreed terms.

    OSS Card transfers the money thus collected on behalf of Retail Merchant in

    the following ways in their Bank Account.RTGS

    NEFT

    Cheque

    Online Transfer

    OR any other method as mutually agreed

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    MIS & Controls

    Retail Merchant can view the last 5 Transactions reports by sending a SMS to

    OSS Card system.

    Retail Merchant can also view and download the transactions reports by

    using OSS merchant admin panel..

    All the reconciliation shall be done by OSS Finance Department and

    differences, if any shall be sorted out within 72 hours.

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    BenefitsNew convenient Payment Mode - Mobile

    To become an Alternate Option for Swipe Card Machine .

    To provide real time payment mechanism to Retail Merchants.

    All customers get an access to payments through OSS card by usingMobile Phone (SMS).

    Retail Merchants will get a new set of customer base through OSS Card.

    Direct engagement with customers will help Retail Merchants to

    increase customer delight.

    Transaction Alerts through SMS & Email

    Pre Defined real time Settlement Process

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    Marketing

    Web Space

    Announcement on all OSS distribution points.

    Announcement on all OSS service websites.

    Direct Marketing

    SMS blast to all OSS customers.

    Email campaign to all OSS customers.

    BTL

    Handbill / paper insert campaign in catchments area of the OSS

    distribution points. Poster Campaign at OSS distribution points.

    ATL

    Merchants Logo in our services related communication

    through various media.

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    How to register?

    Visit to http://www.osscard.com/merchant-registration.aspx

    Fill up the required details

    Registered you Mobile No.

    Enter the verification code received on your Mobile

    Get registered as a OSS Merchant

    You will received your Merchant Code through an SMS / Email

    http://www.osscard.com/merchant-registration.aspxhttp://www.osscard.com/merchant-registration.aspxhttp://www.osscard.com/merchant-registration.aspxhttp://www.osscard.com/merchant-registration.aspx
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    Reach Us

    Write to

    [email protected]

    mailto:[email protected]:[email protected]
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    Thank You