Presentation on times of india
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Transcript of Presentation on times of india
THE TIMES OF INDIA
World’s largest selling English DailyPresented by
Bhupendra JangidVipul yadav
Adesara gauravPawan chadhaSunil gaikawadSuyog soman
Introduction The Times Of India also popularly known as TOI
Founded on November 3, 1838 as The Bombay Times, a bi-weekly , during the British Raj.
Its editor was J.E. Brennan, a retired Irish doctor who was also secretary of the Bombay Chamber of Commerce.
Later Bombay Times became daily in 1850
THE TIMES OF INDIA
Type Daily newspaperOwner Bennett, Coleman & Co. Ltd.Publisher The Times GroupEditor-in-chief Jaideep BoseAssociate editor Jug SuraiyaOfficial website Timesofindia.com
TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million.
THE TIMES OF INDIA
Mrs. Indu JainChairperson
Mr. Samir Jain Vice
Chairperson
Mr.Vineet JainManaging Director
Mission of “TIMES OF INDIA”“Create & build brands with
differentiated content to capture relevant audiences and market the
value of these to advertisers to help them sell and strengthen
their brands”.
THE TOI EMPIREThe times of India group owns the following11 publishing centres 15 printing centres 55 sales offices Over 7000 employees 5 dailies including two of the largest in the
country 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel
Economic Times - A Financial daily
Navhbharat Times - Hindi Daily Newspaper
Maharashtra Times - Marathi Daily Newspaper
Mumbai Mirror - Morning newspaper from Mumbai
Femina - Women's magazine published in association with BBC
Filmfare - English Film Magazine published in association with BBC
TOI Sister Publications
11
Top 10 Newspapers in the world1 The New York Times United States
2 The Guardian United Kingdom
3 The Daily Mail United Kingdom
4 The People's Daily China
5 The Washington Post United States
6 The Daily Telegraph United Kingdom
7 The Wall Street Journal United States
8 USA Today United States
9 Los Angeles Times United States
10 The Times of India India
STRATEGIES Move first, Move fast
Multiple ties
Continuous innovation (Private Treaties)
Smart-sensing the future
Strength
Big Brand, good reputation in the minds of customer.
1st rank in circulation in India & 8th in world.
Launches good campaign.
Daily English newspaper with rich supplements.
Good support from Times group companies.
World class printing machine-Geoman, Goss
110,000 copies per hour
WEAKNESS
Old news
Less information about stock market
Offensive Pictures
Late circulation in small cities
Lack in covering useful news for competitive students
DISTRIBUTION CHANNEL OF “TOI”:
There are three ways to sell the “TOI”
1. CASH SALES: Take newspaper from pan wala or
any shop in cash.
2. SUBSCRIPTION SALES: Pay money in advance and read
“TOI”
3. LINE SALES: Maximum % of sales comes from this
method. Money collection works in reverse order.
Pricing of “TOI”:
Monday ,To Friday- 3 Rs. And including Mirror- 5
Saturday -5 Rs. Sunday(Sunday Times)- 5 Rs.
RIVALS/competitor
The main competitors for Times of India in India are :
The Hindu- is ranked third among English dailies with a total readership of 5,140,000.
Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000.
PROMOTIONAL MIX
Advertisement TOI previous advertisement emphasized functionality of
newspaper While now emotional platform where the newspaper is
being projected as something that of chronicle aspirations of Indians(ATL)◦ Eg.100 rupee advertisement, hockey advertisement, Go India ad etc
Internet marketing Own their own web portals to advertise their products
through banner ads
Sales promotion TOI has come up at present with a subscription rate of 250
per year(price cut).
PROMOTIONAL MIX Cont.,
Personnel selling door-to-door marketing making people join as 'founder
members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu
Sponsorship TOI &The Economic Times presents Mega Trade Fair on
Corporate Gifts, Stationery & Writing Instruments from 5th to 8th august 2011(www.infairs.com)
Public Relation They have their own website and videos featured in television
medias through which image in marketing being maintained.
Magazine Newspaper E-mail message Radio Announcements Television ads Web pages Special events
Advertising used by FMCG Sector