Presentation on the Growth and Increased Sales Using Mobile and Tablet Designs On

Your Website

FOR800charitycars.org

WHY YOU SHOULD USE MOBILE AND TABLET DEVICES ON YOUR WEBSITE?

BECAUSE………………..

1. People are spending more time on their mobile phones and tablets which is approximately 2.7 hours a day which is twice the time they spending eating and 1/3 the time the spend sleeping a day.

2. Having a mobile version of your website gives you the advantage of reaching the instant client.

3. Mobile tags can serve up gift cards that can be redeem instantly on your website. For example, when a person donates their car they would receive a $50 dollar gift card for their contribution.

4. Mobile tags provide more product information like comparison with other similar charities.

How Has the Mobile & Tablet Usage Impacted Web Design?

• Just in the last few years, more people are using their smartphone or tablet for internet searching.

• Web designers need to adapt the interface so it works for whatever screen size a user views the site on.

• Key images need to be restructured.

• Content needs to specific and concise.

THIS GRAPH SHOWS THE USAGE BETWEEN MOBILE APPS VS THE MOBILE WEB

EXAMPLE SHOWING INCREASE IN USING MOBILE OR TABLET DEVICE

HOW TO MAKE YOUR WEBSITE MORE ACCESSIBLE ON ALL DEVICES……

• Using the new HTML5

• CSS Media Queries

• Skip Navigation

• Text only browsers. For example “Lynx” which skips images all together and allows quicker access to the text.

• “Wave” is a free tool which checks your website is accessible in many languages.

• “Firefox” tool has a lot of ways to test numerous aspects of your website’s accessibility.

• “Dreamweaver CS 5.5 tool allows to you choose what to test at any time and gives you a full report of any errors.

• Test your web pages using CSS and JavaScript disabled which helps to see if your web pages are organized in a optimum manner or not.

Websites That Have Great Results Using Mobile & Tablets Devices…………..

http://www.dunkindonuts.com/dunkindonuts/en.html

http://www.charitymiles.org/

Websites That Use Mobile Devices With Less Results• www.dell.com They have less graphics on their mobile website vs their

desktop website.

Less Content on the Mobile Website Device Vs. Desktop Website for www.orbitz.com

My Key Recommendations for 800charitycars.org• Add and/or modify your existing code and design to work well on all mobile

devices and tablets. Such as using the new HTML5. If you are unable to do this yourself then use a responsive web design company such as “Impact Media”. www.impactmedianc.com.

• Provide a link that allows your visitors to choose between using a mobile version or a normal version.

• Have and use a website analytics program such as Google Analytics is a must. Google Analytics is free and provides many important functions. For example, it is a marketing and ad tool, eCommerce tracker, error checker and is a site search tracker, just to name a few.

• Lastly and most important make your website accessible and simple to navigate to all users. Such as, the elderly, people with disabilities, people with less computer knowledge etc. The more people that can access and view your site easily will increase your objective to donate more cars to your clients that are looking for your help!

REFERENCES:• www.smartinsights.com• http://www.smartinsights.com/mobile-marketing/mobile-marketing-

analytics/mobile-marketing-statistics/• http://www.charitymiles.org/• http://www.dunkindonuts.com/dunkindonuts/en.html• http://searchenginewatch.com/article/2118531/Optimizing-Your-Website-

for-Mobile-and-Tablet-Devices• http://www.instantshift.com/2011/12/19/how-to-make-your-website-

more-accessible/• http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-

are-different-from-desktop-web-sites.php• http://sixrevisions.com/web-development/mobile-web-design-best-

practices