1. 1. DEFINITION A SMALL BOOK OR MAGAZINE CONTAINING PICTURES AND INFORMATION ABOUT A PRODUCT OR SERVICE
2. 2. BENEFITS Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colourful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.
3. 3. TYPES OF BROCHURES 1. Half-Fold 2. Classic Tri-Fold 3. Single Gate Fold 4. Four-Panel Fold 5. Double-Gate Fold 6. Z Fold 7. Four-Panel Accordion Fold 8. Four-Panel Roll Fold 9. Die-cut Z Fold 10.Die-cut Z Fold 11.Tri-Fold + Half-Fold 12.Tri-Fold + Z Fold 13.Eight-Panel Roll Fold 14.Half-Fold + Half-Fold 15.16-Panel Fold
4. 4. 1. HALF-FOLD BEST USED FOR: SIMPLE BUSINESS PRESENTATIONS
5. 5. 2. CLASSIC TRI-FOLD BEST USED FOR: COMPACT PIECES THAT ARE EASY TO READ AND UNFOLD
6. 6. 3. SINGLE GATE FOLD BEST USED FOR: GRAPHICALLY-HEAVY DESIGNS
7. 7. 4. FOUR-PANEL FOLD BEST USED FOR: PROMOTIONAL LEAFLETS AND PROGRAMS
8. 8. 5. DOUBLE-GATE FOLD BEST USED FOR: LARGE PRESENTATIONS
9. 9. 6. Z FOLD BEST USED FOR: MAILING AND QUICK GLANCE HANDOUTS
10. 10. 7. FOUR-PANELACCORDION FOLD BEST USED FOR: TEXT- AND INFORMATION-HEAVY DESIGNS
11. 11. 8. FOUR-PANEL ROLL FOLD BEST USED FOR: STEP-BY-STEP AND TUTORIAL INFORMATION
12. 12. 9. DIE-CUT Z FOLD BEST USED FOR: TRADE SHOWS AND BOOTH HANDOUTS
13. 13. 10. FIVE-PANELACCORDION FOLD Best Used For: Travel brochures
14. 14. 11. TRI-FOLD + HALF-FOLD BEST USED FOR: NEWSLETTERS, MAPS, CHARTS AND LARGE DIAGRAMS
15. 15. 12. TRI-FOLD + Z FOLD BEST USED FOR: NEWSLETTERS AND TEXT-HEAVY INSERTS