Presentation on Sport

8/8/2019 Presentation on Sport

1/22


2/22


3/22

Research methodology

Research methodology: Exploratory method

Sample Methods - Random Simple Sampling

Sample size - 100

Primary data -Questionnaire -Interview

Actually data is of two kinds which are following-

Primary Data: Primary data are those, which are

collected afresh and for the first time and thishappen to be original in character.

Secondary Data: Secondary data are those datawhich have already been collected by someoneelse and which have already been used as per

required


4/22

, Adolph (Adi) Dassler, who started

producing shoes in the 1920s in

Herzogenaurach near Nuremberg with thehelp of his fellow friend Cody. It registered

as Adidas AG on 18 August 1949. The

company's clothing and shoe designs

typically include three parallel stripes ofthe same color, and the same motive is

incorporated into Adidas' official logos.


5/22

Official World Cup supplier Since the 1970 FIFA

World Cup with the football Telstar, Adidas has

been the FIFA official match ball supplier for

every FIFA World Cup and designs the officialmatch ball for every edition of the event.

Adidas sponsors major teams in a number of

sports, especially football, rugby and tennis.

American college sports teams are also

sponsored. (1993-2001):


6/22

Reebok is the world's third-largest maker of

sneakers, athletic shoes and sports apparel.

Goods are sold under the brands Reebok.

Reebok's origins go back to 1895 when Joseph

William Foster made running shoes with spikes

in them. He formed a company called J.W.

Foster and Sons which made shoes for top

runners. The family-owned business made the

shoes for athletes in the 1924 Summer

Olympics.


7/22

The shoe was called the Freestyle, and

with it Reebok anticipated and encouraged

three major trends that transformed theathletic footwear industry: the aerobic

exercise movement, the influx of women

into sports and exercise and the

acceptance of well-designed athleticfootwear by adults for street and casual

wear. Reebok went public in 1985.


8/22

NIKE, pronounced NI-KEY, is the wingedgoddess of victory according to Greekmythology. She sat at the side of Zeus, the ruler

of the Olympic pantheon, in Olympus. A mysticalpresence, symbolizing victorious encounters,NIKE presided over history's earliest battlefields.

A Greek would say, "When we go to battle andwin, we say it is NIKE."

The SWOOSH logo is a graphic design createdby Caroline Davidson in 1971. It represents thewing of the Greek Goddess NIKE.


9/22

Action shoes

. Ultimate in design, comfort, and fit. Actionshoes not only look good but also are good foryour feet. Each Action product is the

manifestation of our high standards ofworkmanship, access to latest technology.That's how Action is synonymous with maximumquality and performance.... and of course thatessential look.

Each Action shoe is the product of a relentlessquest for quality, high level of workmanship anda true commitment to customer satisfaction


10/22

At Action we strive to listen to the customers in

their local markets and identify their footwear

needs and then provide products that exceed

the customer's expectations in terms of quality,style and value.

Hardly surprising, Action has carved a special

niche in the Indian footwear market and in thehearts of millions of its consumers through out

the country.


11/22

Puma

PUMA is one of the worlds leading sportlifestylecompanies that designs and develops footwear, appareland accessories. It is committed to working in ways thatcontribute to the world by supporting Creativity, SAFE

Sustainability and Peace, and by staying true to theprinciples of being Fair, Honest, Positive and Creative indecisions made and actions taken. PUMA starts in Sportand ends in Fashion. Its Sport Performance and Lifestylelabels include categories such as Football, Running,

Motorsports, Golf and Sailing. Sport Fashion featurescollaborations with renowned designer labels such as

Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.


12/22

The PUMA Group owns the brands PUMAand Tretorn. The company, which wasfounded in 1948, distributes its products in

more than 120 countries, employs more than

9,000 people worldwide and has

headquarters in Herzogenaurach/Germany, Boston,London and Hong Kong.


13/22

CONSUMER PREFFRENCES

BRAND PERCEC

ENTAGE

(%)

RESPONDENT

S

Reebok 34 34

Adidas 28 28

Action 9 9

Nike 26 26

Others 3 3


14/22


15/22

WHY THEY BUY IT?

IMPORTANCE PERCENTAGE (%) FREQUENCY

Comfort 68 102

Price 4 6

Durability 16 25

Use in sports 10 15

Any other 2 2


16/22


17/22

WILL YOU PURCHASEANOTHER

BRAND OF SAME QALITY WITHLESS

PRICEOPTION PERCENTAGE (%) FREQUENCY

Yes 70 106

No 30 44


18/22

Annova testing


19/22

Research finding

the bottom line of the market research speaks

that branded shoes in India has been increasing

on day by day basis.

that sounds good for international as well asdomestic market.

We have observed that people want value for

money & company or manufactures want to earn

profit..Hence higher the sale , lower the cost

leads to profit maximization. Company should

look after the promotional strategies & strong

distribution network.


20/22

Consumer reactions suggest that Reebok

is the market leader among all its close

counterparts in the sports shoe and

apparel segments.

The new stuff of the adidas is attracting

the consumers more which might led

adidas at the top spot in the pack incoming financial year

Nike adidas has been the major

competitor for Reebok.


21/22

Conclusion

We have observed that people want value

for money & company or manufactures

want to earn profit..Hence higher the sale ,

lower the cost leads to profit maximization.

Company should look after the

promotional strategies & strong distribution

network Hence there is a huge scope for

expansion & business growth.


22/22

Presentation on Sport

Documents

Transcript of Presentation on Sport