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Suryanarayana Chowdary

Sumanth B

Zaheeruddin

IE 557: VALE E!GI!EE"I!G

#ALI$% &!C$I'! (EVEL')*E+#&(, -

V'ICE '& $.E CS$'*E" +V'C/01/010/23

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#uality &un4tion (eloyment +#&(, is a develoment method6 deals with 4hara

4lient needs or ne4essities and translatin8 9nal rodu4t reuirements;

 $he e 8ained throu8h dire4t dis4ussion or mstudies6 er4etions6 and so on;

 $his 4omrehension o= the 4lient needs trans=ormed in a rodu4t realiation 4

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Basi4 Stru4ture o= #&(

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#&( CASCA(E

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Kano *odel

 $he Ka

It divides the rodu4t reuirements into three4ate8ories:

Basi4 )er=orman4e E?4itement

 $he a>sen4e or oor er=orman4e o= these Basi4attri>utes results in e?treme 4ustomerdissatis=a4tion6 @hi4h 4ustomers e?e4t to >e

resent in a rodu4t;

)er=orman4e Attri>utes: @hi4h are not a>solutelyne4essary6 >ut whi4h are nown a>out and in4reasethe 4ustomers enDoyment o= the rodu4t;

E?4itement Attri>utes: @hi4h 4ustomers dont evennow they want6 >ut are deli8hted when they 9ndthem;

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Advanta8es and Limitations o= #&( It 4an >e use=ul in new rodu4t develoment ro4ess6 w

is a oor 4ommuni4ation and 4ustomer a4tivity in=orma

A>sen4e o= stru4ture or relation to the rodu4t imrovero4ess;

Limitations in Glo>al Imlementation

'verrelian4e on *aret Surveys

(ynami4 Customer !eeds

Emhasis on #uality at E?ense o= 'timal (esi8n;

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V'ICE '& CS$'*E" +V'C,

 $he term Voi4e o= the Customer +V'

maret resear4h te4hniue that is uunderstand the needs and wants o= 4omletely;

 $his te4hniue 8enerates indeth ana

the 4lient needs6 then or8aniin8 the dhierar4hi4al stru4ture;

V'C is usually 4ondu4ted >e=ore deloya new rodu4t into the maret; $his =o

imortant ase4t o= #&(;

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*E$.'(S '& V'C Ethno8rahi4 "esear4h

Customer Visit teams Customer =o4us 8rou =or ro>lem d

Lead user analysis

Customer or user (esi8ns Customer Brainstormin8

Customer advisory >oard

Community o= enthusiasts

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A(VA!$AGES '& V'C

Cater to the needs o= 4ustomer;

Indeth insi8ht into tar8et 4ustomer

Imroves 4ustomer satis=a4tion and4ustomer loyalty;

Imroves maretin8 eFe4tiveness; Si8ni94antly >etter 4ustomer servi4e

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C'!CLSI'! 

#uality &un4tion (eloyment +#&(

imortant methodolo8y used to trathe 4ustomers needs and demandne4essary a4tivities or rodu4ts;

 Voi4e '= Customer +V'C, 4aters to

needs o= the 4ustomers >y rovidideth insi8ht into tar8et 4ustomerimrovin8 overall eFe4tiveness

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"E&E"E!CES StauFer6 Hohn;6 +0//,6 JQuality Function Development 

@orld /2M330NO6 Vol MN6 )); P3;

Antony Lowe6 Keith "id8way6 .elen Atinson;6 +0///,6 JQ production technology evaluation”, Int; H; )rodu4tion E4o)); 2/220;

C;);*; Govers;6 +2PP3,6 JWhat and how about quality fundeployment (QFD)”, Int; H; )rodu4tion E4onomi4s6 Vol: M35N5;

*eyer6 Christoher6 and Andre S4hwa8er;

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 ANY QUESTION