Presentation on PepsiCo Company Ltd

Presented By:

Latika Arya

BBA- 3rd Semester

Table Of Content

• Origin • Logo• PEPSICO brands• Advertisement strategy• Achievements • Competitors• Market Share• SWOT Analysis

PEPSICO COMPANY A GLOBAL FOOD,BEVERAGE AND

SNACKS BASED INDUSTRY

RUNNING IN 200 COUNTRIES………

OPERATIONS IN NORTH AMERICA,MEXICO AND UNITED

KINGDOM…….

ORIGIN

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner in New Bern, North Carolina.

The summer of 1898, was hot and humid in New Bern, North Carolina. So Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola.

1960 - Young adults become the

target consumers and Pepsi's

advertising keeps pace with

“ Now it's Pepsi, for those who

think young.”

1963 - Diet Pepsi, introduced as

America's first national diet soft

drink.  Pepsi-Cola acquires Mountain

Dew from the Tip Corporation.

1965 - Expansion outside the

soft drink industry begins.

Frito-Lay of Dallas, Texas,

and Pepsi-Cola merge,

forming PepsiCo, Inc.

1986-Acquired KENTUCKY FRIED CHICKEN

( KFC ) Restaurants

1993 and 96- Downfall for PEPSI because of

controversies and boycott of its products.

1997-Franchised PIZZA HUT ,TACO BELL and

KFC BRANDS.

2001- QUAKER OATS merged with PEPSICO2006-5TH CEO IN PEPSICO HISTORY:INDIRA

NOOYI.2009-OFFERS TO BUY TWO LARGEST

BOTTLING GROUPS PEPSI BOTTLING GROUP AND PEPSI AMERICAS.

2010-FINALLY ACQUIRED ABOVE BOTTLING GROUP AND STRENGTHENED ITS North American UNIT

Logo

PEPSICO SUB-UNITS

PEPSICO BRANDS

Products

COLA PRODUCTSPEPSIDIET PEPSIPEPSI MAXPEPSI NATURALPEPSI ONE

FRITO LAY BRANDSLAYS POTATO CHIPSMUCHOS POTATO CHIPSKURKUREGRANDMA’S COOKIESCHEETOS

TROPICANA BRANDSTROPICANA PURE PREMIUM JUICETWISTER JUICETROPICANA SMOOTHIES

QUAKER BRANDSQUAKER OATMEALCAP N CRUNCH CEREALQUAKER OAT FLOURPUFFED WHEATQUAKER BAKERIES

GATORADE BRANDSG2 FRUIT PUNCHG2 LEMON LIMEG COOL BLUEG STRAWBERRY

Other Brands….

Advertising Strategy of PepsiPepsi’s target audience are mostly teens and young adults

and their advertising reflects this in every possible way.

The company changes its advertising strategy and image

to reflect the target's interests.

Pepsi makes sure that the advertisements reflect to the

target audience’s interests.

CONTD…

The advertising strategy includes cool, hip promos to attract more of the target audience.

The advertising is mostly creative and has different elements like music and sports other than bollywood.

Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc..

Some of Pepsi’s successful Campaigns

Yeh Dil maange more

Bubbly Campaign

Youngistan Campaign

“Yeh hai Youngistaan Meri Jaan “

Youngistan T.V advertisement

Achievements

PepsiCo receives SmartWay Excellence Award from the Environmental Protection Agency (EPA) for leadership in sustainable transportation practices

PepsiCo receives 'Sustainability Award' at New York Academy of Sciences gala

PepsiCo was named to the 2009 list of Global Top Companies for Leaders by Hewitt Associates, the RBL Group and Fortune magazine

Contd….

PepsiCo products make 'Best Foods for Women' list in Women’s Health magazine

Mountain Dew introduces 'UltraViolet,' Dew's first diet line extension

PepsiCo sponsors National Urban League Conference

Contd…..

PepsiCo agrees to acquire Amacoco, Brazil's largest coconut water company

PepsiCo Mexico Beverages receive 'Top Marketing Campaign' awards

Pepsi wins 'Football Promoter of the Year' award in Nigeria for its involvement with the development of grassroots football

MAJOR COMPETITORS

COCA COLA

CADBURY SCHWEPPES

KRAFT FOODS