Word of Mouth Marketing Seminar - The Word of Mouth Company Presentation
Presentation on marketing of company
-
Upload
shaneel-patodi -
Category
Marketing
-
view
44 -
download
1
Transcript of Presentation on marketing of company
![Page 1: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/1.jpg)
PRESENTATION ON
![Page 2: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/2.jpg)
INTRODUCTION
![Page 3: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/3.jpg)
CONSUMER PRODUCTA consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
![Page 4: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/4.jpg)
CORE
ACTUAL
AUGMENTED
LEVELS of PRODUCT
![Page 5: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/5.jpg)
PRODUCT LINE A group of related product manufacture
by single company.
1. Line Filling :- Product line filling is the addition of further items to the current line of product that a company is dealing in.
2. Line Stretching :- Increasing the number of products within an existing product range with similar products that have additional or different features.
![Page 6: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/6.jpg)
PRODUCT MIXProduct Mix or product portfolio is the set of all product line and items that a particular seller offers for sale. Product mix has four important dimensions:
1) Width2) Length3) Depth4) Consistency
![Page 7: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/7.jpg)
![Page 8: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/8.jpg)
Idea generation
Idea Screening
Concept development and Testing
Marketing strategy development
Business analysis
NEW PRODUCT DEVELOPMENTProduct development
Test marketing
Commercialization
![Page 9: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/9.jpg)
Journey of Pan Coupe
![Page 10: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/10.jpg)
PRODUCT LIFE CYCLE
![Page 11: Presentation on marketing of company](https://reader035.fdocuments.in/reader035/viewer/2022070600/58a9c6ee1a28ab403d8b48f1/html5/thumbnails/11.jpg)