Presentation on integrated marketing communication

By: Ashwini Thosar

Priyarnka Turutkane

IMC• WHAT IS IMC?• INTERATED MARKETING COMMUNICATION INVOVLES THE IDA THAT A

FIRMS PROMOTIONAL EFFORTS SHOULD BE COORDINATED TO ACHIEVE THOSE OUTCOMES THAT THE FIRM VALUS THE MOST.

• PROMOTIONS INVOLVS A NO . OF TOOLS WE CAN USE TO INCREASE DEMAND FOR OUR.THE MOST WELL KNOWN COMPONENT OF PROMOTION IS ADVERTISING,BUT WE CAN ALSO US TOOLS SUCH AS THE FOLLOWING:

• PUBLIC REALTIONS• TRADE PROMOTION• SALES PROMOTION• PERSONAL SELLING• IN-STORE DISPLAYS

TRADE PROMOTION

• HERE THE FIRM OFFERS RETAILERS AND WHOLSALERS TEMPORARY DISCOUNTS,

WHICH MAY OR MAY NOT BE PASSED ON TO THE CONSUMER, TO STIMULATE SALS

SALS PROMOTION

• CONSUMERS ARE GIVEN EITHR PRICE DISCONUTS,COUPONS OR REBATES

THANK YOU