1. HANDLOOM INDUSTRYBY:- NELLI KISHORE KUMARSATYA PAL ALOK SINGHB.RAMA KRISHNA

2. HandloomsOldest and most conventional method of weaving.Specialized and value added fabric.Slow speed.Not fit for commercial manufacturing. 3. Sector overview The handloom sector occupies a distinct and uniqueplace in the Indian economy, besides being thelargest generator of non-farm rural employment. The handloom industry is largely householdbased, carried out with labour contributed by theentire family. It is dispersed, spread acrossthousands of villages and towns in the country. Along with the artistry of weavers, the Indianhandloom industry demonstrates the richness anddiversity of Indian culture. The sector, whichemploys about 4.3 million people , is the secondlargest employment provider for the rural populationin India after agriculture. 4. The sector accounts for 14.9% of the total cloth producedin the country (excluding wool, silk, hosiery andkhadi)and have the largest infrastructure with 2.3 millionweaving looms. The total handloom cloth production in India reached 6.7billion sq. m in 2010-11, registering a growth rate of2.3%. Handloom industry in India is best known for itsdistinctiveness, style, traditionalism and moderntechnology. Each and every state in India has thecapability of boasting innovativeprinting, weaving, needlework and designing trends. 5. Production Centers Haryana- Panipat & Rohtak Andhra Pradesh - Adoni, Ammavari Kuppam, Athimanjanpet, Bothala kuduru, Chirala, Dharmavaram, Eluru Kerela- Azhicode, Balaramapuram, Cochin, Kannur 6. Kozhicode, Palghat &Trichur Tamil Nadu - Arrupukottai, Anakaputhur, Arani, Arokonam, Ayya mpettai, Andipatti & Bhawani 7. GLOBAL SCENARIO OF HANDLOOM INDUSTRY The global Handloom industry is expected to growthto about $700billion by this year. hardly five years after the expiry of MFA(multi fibrearrangement) of the firms with strong capabilitieswill gain in the global trade of handloom and apparel. Abolishment of quotas has presented the buyers withan option to source from the most efficient and costeffective vendors and countries for suppliers it hasopened the stiff global competition driven by lowcosts and new legislation. 8. SAARC COUNTRIES A Group of Experts on Joint Ventures in Handicraftsand Cottage Industries was established in 1991. The Group has selected six sectors namely: handknotted carpets, beekeepingand honeyproduction, handloom textile products. They contributed in regarding development ofmarketing andexportpromotion, designdevelopment, procurement and supply of certain rawmaterial, skill up gradation and transfer oftechnology. 9. INDIAN SCENARIO OF HANDLOOM INDUSTRY The Textile industry occupies a unique place in ourcountry. One of the earliest to come into existence inIndia, it accounts for 14.9% of the total Industrialproduction, contributes to nearly 30% of the total exportsand is the second largest employment generator afteragriculture. Today, Indias textile sector comprises four importantsegments:Modern textile millsIndependent Power loomsHandlooms andGarments 10. MAJOR PLAYERS OF HANDLOOM INDUSTRY All India handloom apparels pvt ltd HP state handicrafts and handloom corporation ltd Handloom export promotion council Institute of handloom and textile technology National handloom development corporation ltd Nirmal handloom house pvt ltd Tamilnadu handloom weavers cooperative society ltd The handicraft and handlooms export corporation of India ltd 11. MARKETING STRATEGIES OF HANDLOOMINDUSTRYThree broad categories, it can be used focus area: Short term strategy: Improve in Marketing andMarket Development. Mid term Strategy: Product development. Long Term Strategy: Process Development.(Marketing strategy based on 4Ps marketing mix). 12. MARKET POTENTIAL OF HANDLOOMINDUSTRYThe handloom Industry is the largest industry interms of employment, but in monetary terms itmay not be having such importance.38lakhhandlooms giving employment to about 65lakhfamilies; but contributing only 13% of our Textileproduction.Whenconsideringthe foreign exchangeearnings, it has considerable below over othersectors of the industry because; it amounts tobetween Rs.3000crores to Rs.3500crores perannum. 13. MAJOR EXPORT DESTINATIONS Handloom export promotion council (HEPC) is a legalbody constitutedunderTheMinistryofTextiles, Government of India to promote the exportsof all handloom products like fabrics, homefurnishings, carpets and floor coverings etc. The handloom industry mainly exports fabrics, bedlinen, tablelinen, toilet andkitchenlinen, towels, curtains, cushions and pads, tapestriesand upholsterys, carpets and floor coverings etc. The export of handloom products increased from US$116.7 million in 2009-10(April-September) toUS$156.3 million in 2010-11, registering a growth of34%. 14. The US, UK, Germany and Japan are the majorimporters of Indian handloom products.Japan had been importing textile productsprimarily from China, but recently the focus hasshifted to India, primarily due to its preferencefor handloom products in Silk, Flex and Jute.Some of the leading international players thatimport Indian handloom products includeIKEA, Wal-mart, Target Corporation, Habitatand Town and Country Linen. 15. Major competitors of Indian Handloom Industry US Textile Industry UK Textile Industry- the textiles and the clothing industry is the 9th largest manufacturing sector, and has a turnover of 17.7 billion per year. Chinas Textile Industry. 16. SWOT AnalysisSTRENGTHS:- The Apparel Industry is one of largest foreign revenuecontributor and holds 12% of the countrys total export. Growing Economy and Potential Domestic andInternational Market. Abundant Raw Material availability that helps industryto control costs and reduces the lead-time across theoperation.WEAKNESS:- There is Declining in Mill Segment. Infrastructural Bottlenecks and Efficiency suchas, Transaction Time at Ports and transportation Time. 17. Opportunities: Large, Potential Domestic and International Market. Elimination of Quota Restriction leads to greaterMarket Development. Greater Investment and FDI opportunities are available.THREATS:- Competition from other developing countries, especiallyChina. To make balance between price and quality. Elimination of Quota system will lead to fluctuations inExport Demand.