Presentation on Global Communication & Information Framework
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Transcript of Presentation on Global Communication & Information Framework
Global Communication and Information Framework
Blurred boundariesFocused on behavior change, learning, facilitationInformation & data managementKnowledge Sharing internally and externally Communication for Development Process facilitationPolicy advocacyProgram communication/Messaging
Difference between conventional research comms & Comms for R4DArea Conventional Research Comms Comms for R4d
Objectives Contribute to bodies of knowledge Inform and provide information
Change perceptions and behavior, contribute to development processes
Targets Researchers, scientists, academics
Multiple actors (farmers, planner, policy makers, private sector, NGOs, etc)
Methodology One way, mechanisticPassive
Two way, iterative process – multiple actors involved, participatoryEngaged and active
Strategies Publish in journals Attend scientific meetings Message focused Hand over information to media/Public Information
Strategic communication linked to changes in KAS of targetsSeen as part of the social sciencesUse multiple channels, products Focused on use rather than production
When At end of research process Continuous process where communication is seen as a process for deriving shared meaning
Key Findings from Information and Communication AssessmentsImprove internal communication processes at basin and global levelInfo/Data management many systems but not linked or coherent Inconsistent branding and messagingDevelopment of materials were not strategicUse of communication processes for policy advocacy and supporting multi-stakeholder platformsDiversity and contextualization
Main target groups at global levelTarget Information/comm preferences Strategies
CPWF Partners and Researchers
Access to information, cross sharing between basins Support to basin and project communication
Use of internet-based systems for EASY sharing, access TWG& Forum
CGIAR reform process (managers)
Lessons from CPWF on managing R4d Program
Policy breifs, presensentat, inclusion in events
Development investors
New approaches, tools and technologies to go in programs
Presentations, sourcebook, outcomes stories, website
Global/regional decision makers
For specific targetted events on issues we have something to say
Media, launches, advocacy at meetings
Development agencies, Government planners brokers, intermediaries
New approaches, tools and technologies to go in programsSupport in researching issues
Sourcebooks, outcomes stories, testing of RIU, etc.
Researcher academics
Access to CPWF related outputs, influencing thinking on research
Publication, respositories, presentations.
Some guidelines for basin level sharing
Each basin to have its own website (or can be part of global) – projects should not have own websiteAll CPWF to use CPWF repository for outputs (http://results.waterandfood.org) & knowledge tree for internal documents Each basin to set up google calendarSocial media (twitter, facebook,etc) based on needs of basins Consistent use of Identity and colors at basin and projects
Working areas
Development of a portal site for all different CPWF elements
Sharing information at project and basin level (field trip reports, notes from meetings,
Wiki or google sites
http://nilebdc.wikispaces.com/https://sites.google.com/site/cpwfvoltabasin/ http://mekong-sauce.wikispaces.com/
Regular communication across and between basins
YammerE-letterSpecific discussion groups
https://www.yammer.com/cpwfcommunicationandinformation/https://www.yammer.com/nilebasindevelopmentchallenges/ (Mekong/VFDC e-letters)
Information sharing DocumentsPresentationsPhotos
Http://results.waterandfood.orghttp://slideshare.net/cpwf http://www.flickr/cpwf
Social media Twitter, facebook
The resource set
Influencing development agenda: “River basins on the edge”
How can we get our messages out widely and link global and basin messages using different types of media?Opportunity to develop global documentary series for BBC and other outlets in time for rio +20 Stories from 6 river basins + others Science factual and neutral, showing all
sides, & solutions Character and story driven – through
eyes of locals (not talking heads) Be contextualized and localized
Redesign of our Publication series Revised our publication series for phase 2, includes:R4D working papersImpact assessment seriesSpace for TWGs Working PapersOutcomes storiesPolicy.briefing notes.
Identity/BrandingEmphasis on: Human face of science A connecter Problem solving, basin led research
Basin identity - colors/icon
Roles and Responsibilities