Presentation on Cross Cultural Challenges in International Business

8/10/2019 Presentation on Cross Cultural Challenges in International Business

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Cross Cultural Challenges in

International BusinessOrganizational BehaviourGroup Skit

Cross Cultural Challenges


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o Language Barriers

o Cross Cultural Awareness

oWork Ethics

o Stereotyping



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o Globalizations, the expansion ofintercontinental trade, technologicaladvances and the increase in the number ofcompanies dealing on the international stage

have brought about a dramatic change in thefrequency, context and means by whichpeople from different cultural backgroundsinteract.



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o Cross cultural solutions to internationalbusiness demands are increasingly beingviewed as a valid and necessary method inenhancing communication and interactionin and between companies, between

companies and customers and betweencolleagues.



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o International and national businesses areultimately the result of people. As withincompatible software, if people arerunning on different cultural coding,problems can occur. Cross cultural

consultancies therefore concentrate theirefforts on interpersonal communication.



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o Cross Cultural Language

o Expatriate Relocation

o Cross Cultural Awareness

o Cross Cultural Negotiations:



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Different cultures and cultural backgrounds between a highly diverse staffbase brings with it obstacles, challenges and difficulties. Cross culturaldifferences manifest in general areas such as in behaviour, etiquette, norms,values, expressions, group mechanics and non-verbal communication. Thesecross cultural differences then follow on through to high level areas such asmanagement styles, corporate culture, marketing, HR and PR.

In order to overcome potential pitfalls, specialist attention is required in theform of a cross cultural consultant. As one would approach a doctor for amedical diagnosis or an accountant to examine finances, cross culturalconsultants offer the expertise, experience and know-how to diagnoseproblems and provide solutions to interpersonal cultural differences.



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Cross Cultural HR: HR covers a wide range of business critical areas thatneed cross cultural analysis. Consultants may offer advice on a number ofareas including recruitment, relocation, international assignments, staffretention and training programmes

Cross Cultural Team-Building: in order to have a well functioning businessunit within a company, communication is critical. Cross culturalconsultants will provide tools and methods to promote staff integration,reduce cross cultural conflicts and build team spirit. This is essentially donethrough highlighting differences and building on strengths to ensure theyare used positively.

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Cross Cultural Synergy: international mergers, acquisitions and joint-

ventures require people from different cultural backgrounds to harmonisein order to succeed. Cross cultural consultants counsel on groupmechanics, communication styles, norms, values and integrationprocesses.

Cross Cultural Awareness Training: working with colleagues, customers or

clients from different cultural backgrounds, with different religions, valuesand etiquettes can occasionally lead to problems. Cross cultural awarenesstraining is usually a generic introduction into a culture, country, region orreligion. The aim is to equip the trainee with the adequate knowledge todeal comfortably with people from different cultures, avoidingmisunderstandings and mistakes.



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Cross Cultural Training for Expatriate Relocation: staff that travel overseasneed to understand the cultural basics of the host country or region.Knowledge of the country's history, culture, laws, traditions, businesspractices and social etiquettes all help to minimise the impact of cultureshock and hence smooth their transition overseas.

Cross Cultural Negotiations: equipped with their knowledge of the two ormore cultures that can be meeting around the negotiation table, a crosscultural consultant advises on areas such as negotiation strategies, styles,planning, closure and etiquette in order to increase the chance of asuccessful outcome, free from misunderstandings, suspicions and generalcross cultural communication breakdown.



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Cross Cultural PR Consultancy: brand image, publicrelations and advertising are all areas companies must becareful of when moving out of the national context.Tastes and values change dramatically from continent tocontinent. It is crucial to understand whether the brand

name, image or advertising campaign is culturallyapplicable in the target country. Cross culturalconsultants examine words, images, pictures, colours andsymbols to ensure they fit well with the target culture.



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Cross Cultural Language Training: Language training is anarea where little investment is made by companies, butwhere the business advantages are great. Linguisticknowledge goes a long way in bridging cultural gaps and

smoothing lines of communication. Cross culturalconsultancies provide language training to business staff,moulding their learning to the business environment inwhich they work.



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In conclusion, clearly the role and expertise of crosscultural communication consultants is important fortoday's international business. The potential pitfalls crosscultural differences present to companies are extensive.In essence a cross cultural consultant's primary objectiveis integration. This integration, between colleagues,clients and customers is crucial for business success.Equipped with experience, knowledge and above allobjectivity, a cross cultural consultant creates bridges ofunderstanding and opens lines of communication.



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Presentation on Cross Cultural Challenges in International Business

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