Cost-effective use of Social Media by MSMEs for Marketing Products and Services

SOLUTIONS FOR SMALL AND MEDIUM ENTERPRISES dex consulting

MSME Workshop

Hanoi, Vietnam, August 6, 2014

40% Export Part

2nd Largest Employment

Provider

40 % Manufacturing

Output

Essentials

ISEs generate employment and contribute significantly to GDP and helps in downstream development

Constraints

Due to various constraints ISEs find hard to achieve substantial growth where internet technologies provides them a level playing field

MSMEs are growth drivers for many economies and contribute majorly to GDP

The Growth Drivers

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Group 1 Group 2

Group 3 Group 4

•  Basic Communication •  Fixed Lines/Mobile

Phones •  Fax

•  Basic Information Technology

•  PC equipped with basic

Software and Hardware •  PC with proprietary or

Open Source Software

•  Advance Communication •  Email, Internet browsing,

Video Conferencing and Intranet

•  File Sharing, Creating Websites, VoIP

•  Advance Information Technology •  Advanced software such as

Databases Management and ERP •  Inventory Management, E-

Commerce and E Procurement

Empowerment Levels of MSMEs

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Hindrances in Adoption of ICT

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Lack of financial and legal infrastructure

INFRASTRUCTURE

Lack of credible sources of information and guidance

CREDIBILITY

Limited ICT literacy of SME owners hinders their ability to choose the appropriate tools

LITERACY

Lack of financing options limits SME ability to purchase ICT

FINANCE

Demand

Side

Poor Communications infrastructure results in limited access and higher cost Most advanced ICT products are designed for larger Firms and not MSMEs.

Supply Side

Internet in Businesses Change in Ways of Doing Business: Sourcing

Globalization

More Outsourcing

Now marketing remains a biggest challenge for MSMEs in terms of Competition, Reach and Growth

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Turning Points

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Direct Buying and Selling

Trends With advent of technology and internet, the ways that businesses do marketing have changed a lot

•  Advertising •  Exhibitions •  Campaigns using Print and other Media •  Branding •  Door-to-door Marketing

Conventional Marketing

•  Search •  Display •  Email •  Web Portal •  Social Media

Digital Marketing

Marketing Options for MSMEs

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Social Media has emerged as latest marketing tool, providing cost effective and more personalized and customer centric marketing option to businesses to promote their products and services

100 Million Mobile Users

2 Billion Views per Day

106 Million Users

43% Users Business Related Queries

As per recent data, Facebook has over 400 million users worldwide who generate almost 1 billion likes on daily basis for businesses and posts giving businesses a single platform with so large audience

Emergence of Social Media

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Create Community •  Helps in Engaging Relevant

Customers •  Retaining •  Converting

Expand Reach •  Cater Worldwide Audience •  Deliver Extended Message •  Keep marketing costs in

Control

•  Promoting products and services in a more personal way. •  Uploading images and videos of product demos that can bring SME

offerings to life in a way that words alone cannot

Maximize ROI on Marketing

•  Monitor for mentions of brands, products and services, •  Promptly engage audience in active conversations •  Helps in reducing negative commentary •  Uncover unmet customer needs.

Managing Brand Reputation

Social Media has emerged as latest marketing tool, providing cost effective and more personalized and customer centric marketing option to businesses to promote their products and services

Engaging Social Media

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Understand Sentiment •  Track customer input on

products, services and offerings •  Improve customer segmentation,

provide targeted offers and increase sale opportunities

Easily track number of visitors through your social media marketing and track conversion matrix for them. Number of fans and followers let you know your popularity and engagements of social profiles strengthen your brand value

Social Media marketing is supported with unmatched analytical data, helping businesses in getting a clear picture about the returns they get on their investments

Analyzing Social Media

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Conversation participation metrics can be a measure of how people are reacting to social media campaigns and can easily measured by likes, comments and interactions

Conversation Participation

Measure social performance by analyzing sharing, re-tweeting or writing a blog post about its social media campaign

Social Reach Performance

Business Overview

110% Brain Master saw a whooping increase of 110% in new inquiries and customers after they launched their first Facebook Campaign

Service Offerings

Brain Master is into Abacus Training and Vedic Mathematics Training to help small children harness their potential in Mathematics and complex calculations

Better Customer Engagements

Brain Master saw around 89% better customer engagement after they started interacting with audience on social pages

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Case Study Maths and Abacus efficiently embraced social media marketing early in its growth and has grown to a franchise business of over 100 branches across India

dex consulting

Dex Consulting is a leading business solution provider helping small and medium enterprises in strategizing, developing and managing their technology and marketing needs. We have been helping business in defining their technical and marketing strategies, helping them develop relevant and cost effective solutions and managing them for better performance and productivity

We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in harnessing the power of technology and marketing to enhance their business processes and improve overall profitability.

ABOUT US Solutions for Small and Medium Enterprises

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1. Successfully completed over 200 internet marketing campaigns and web development

projects

2. Experience of developing over 200 websites and web applications including mobile

applications for iPhone and Android

3. Capability of handling multilingual campaigns in Italian, German, French, Swedish, Romanian and other

major European languages

4. Delivered over 10 million incremental traffic and $15 million in incremental revenue last year across various campaigns

5. Strong methodology and project management practices ensuring credibility and

consistency in results and solutions

Highlights

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Clientele

Search Value has become an integral part of our organization

“ We started on a small marketing project and now Search Value handles our complete inbound marketing. We have seen a tremendous increase in leads since they took over and overall brand enhancement has been terrific Ishan Amin, VP, Product Development and Marketing, Summitsoft Corporation, US

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Inbound Marketing Comprehensive inbound marketing services to enhance your visibility, reach new customers and generate more leads along with frequencies

of repeat visits.

Web Solutions Complete web solutions for businesses to automate their

processes and improve overall productivity through online web

solutions

OUR OFFERINGS

Mobile Solutions Leverage on our experience to give

your customers an unmatched mobile experience through mobile

apps and mobile websites and improve engagement

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Contact Us

Arizona

Buckinghamshire

India

India A- 89, 2nd Floor, Sector 63, Noida, Uttar Pradesh, India +91-120-422-6110

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United States 5235 South 39th Street, Phoenix, AZ 85040 +1-646-929-3959

United Kingdom 14, Langport Cresent, Oakhill Milton Keynes (MK5 6LZ), Buckinghamshire, UK +44-783-514-7255