Presentation on Consumer behavioral profile for the fast-food industry.
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Transcript of Presentation on Consumer behavioral profile for the fast-food industry.
Consumer profile of fast Consumer profile of fast food industryfood industry
OBJECTIVE OF THE REPORTOBJECTIVE OF THE REPORT
To Know About The Fast Food Industry
To Identify Consumer Characteristics Of Fast Food Industry In Dhaka City
To Find Out The Group Influences
To See The Situational Influences That Affect The Customers
METHODOLOGYMETHODOLOGY
Research Type : Exploratory
Sampling Method : Clustered & Convenient
Sample Size : 100
Instrument : Questionnaire
HISTORY OF FAST FOODHISTORY OF FAST FOOD
CONSUMER CHARACTERISTICSCONSUMER CHARACTERISTICS
3%12%
50%
30%
5%
Below 1515-2020-2525-30Above 30
Age of the respondentsAge of the respondents
EDUCATIONEDUCATION
3%12%
47%
38% SchoolCollegeGraduationPost Graduation
OCCUPATIONOCCUPATION
73%
1%
24%
2%
StudentBusiness PersonServiceOthers
FREQUENCY OF VISITFREQUENCY OF VISIT
0 10 20 30 40 50 60 70 80
Once a week ormore
Twice a month
Once a month
Once in two orthree months
Frequency
Group influence onGroup influence on the fast food consumers the fast food consumers
Reference group influenceReference group influence
Informational Normative Identification
Consumption ritualConsumption ritual
0
10
20
30
40
50
60Spending Time With FriendsCelebrationLunchBirthdayTiffinDatingBusy ExecutivesBreakfastMovieCricketWorking WomanFootballReligious Festival
MOTIVATIONMOTIVATION
Need for novelty
Need for consistency
Situational influenceSituational influence
Physical Surroundings
Color Aroma Music
Social Surroundings
The most preferred colorThe most preferred color
0
10
20
30
40
50
Color
Perc
enta
ge
Preferential difference of colors Preferential difference of colors between male and femalebetween male and female
0
10
20
30
40
50
60
M F M F M F M F M F M F M F M F M F
Perc
enta
ge
AROMAAROMA
Background Music
MUSICMUSIC
Tempo of the Music
Preference
Social surroundingsSocial surroundings
0
10
20
30
40
50
60
70
80
Most Prefered Companions
Perc
enta
ge
Friends
Date
Cousins
Brothers/ Sisters
Parents
Colleagues
Spouse
Alone
Children
Others
Consumer perception regarding Consumer perception regarding the different fast food regionsthe different fast food regions
THE SIX MOST FREQUENTLY THE SIX MOST FREQUENTLY MENTIONED FAST FOOD SHOP MENTIONED FAST FOOD SHOP
REGIONSREGIONS
Dhanmondi Hatirpool Baily Road New Elephant Road Banani Gulshan
The combinations among the regionsThe combinations among the regions
Dhanmondi vs. Hatirpool Baily Road vs. Hatirpool Baily Road vs. New Elephant Road Baily Road vs. Banani Baily Road vs. Gulshan Gulshan vs. Dhanmondi Dhanmondi vs. New Elephant Road
I. QualityII. PriceIII. TasteIV. EnvironmentV. CleanlinessVI. ConvenienceVII. Service QualityVIII. Brand NameIX. Food ValueX. Air ConditioningXI. StatusXII. CrowdingXIII. Interior DecorationXIV. Calorie, Fat
Evaluation criteriaEvaluation criteria
Consumer preferencesConsumer preferences Home service Beverages Present Problems of the Fast
Food Industry
A guide to fast foods
Suggestions of the Consumers
Home serviceHome service
65%
25%
10%
WELCOMEDNEGATIVEUNDECIDED
BEVERAGESBEVERAGES
0
10
20
30
40
50
60
70
80
SOFT DRINKSTEA/COFFEEJUICEMILK SHAKEWATEROTHERS
Present problems of Present problems of the fast food industrythe fast food industry
Sitting arrangement Crowding Mismatch between price and quality of fast
food Service quality
SUGGESTIONS FROM THE SUGGESTIONS FROM THE CONSUMERSCONSUMERS
Increase the space of the shop Price reduction and quality improvement Self-service Quick service
A Guide to fast foodA Guide to fast food
Ranking
Most wanted Items
Source
1 Chicken Broast Helvetia
2 Big Mac Big Bite
3 Pizza Shwarma House
4 Fried Chicken Helvetia
5 Chicken Cheese Burger Euro Hut
6 Pizza Arabian Fast Food
7 Beef Shwarma Shwarma House
8 Pizza Arabian Fast Food
9 Club Sandwich Sausly’s
10 Hot Dog Pizza Palace
Thank youThank you