Presentation on Computer in Retailing

8/3/2019 Presentation on Computer in Retailing

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PRESENTATION ON

COMPUTER IN RETAILING

SUBMITTED BY

ANJU C PROLL NO-8


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RETAILING Derived from the French word retailer,

meaning to cut a piece off or to break bulk . consists of the sale of goods from a fixed

location, such as a department store, boutique

or, by mail, in small or individual lots for directconsumption by the purchaser. Indian retail industry is the fifth largest in the

world. expected to grow from Rs. 35,000 crore in

2004-05 to Rs. 109,000 crore by the year end2010.

one of the fastest changing and dynamicindustries in the world .


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Retail formats

Mom-and-pop stores Departmental store

Convenience stores

Shopping malls

E-Retailing

Discount stores

Vending

Category killers Specialty stores

Hyper marts/supermarkets


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Computer in retailing

rapid evolution of computer technology is bringingdramatic changes to the entire business world

Success of companies depends upon improved

technology

Application of computer in retailing has helpedcompanies expand their operations

Efficiency of retailing can be directly related tothe application of scanning and stock controlsystems, data interchange and management supportsystems and other modern technology.


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Technologies used in retailing

POINT OF SALE SYSTEMelectronic systems that provide business with the capability to retain and

analyze inventory and transaction on a continuous basis

CUSTOMER RELATIONSHIP MANAGEMENT

SOFTWAREIts a strategy for managing and nurturing a companys interactions with

customers, clients and sales prospects. It involves using technology to

organize, automate, and synchronize business processesprincipally

sales activities, but also those for marketing, customer service, and

technical support

RETAIL ACCOUNTING SOFTWARE

It is a application software that records and processes accounting

transactions within functional modules such as accounts payable, accounts

receivables, payroll, and trial balance


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Cont.. BAR CODE SCANNING AND UPC CODES

universal product code is a digital code that uniquely identifies an item

of merchandise at the stock keeping unit.

bar code scanning allows checking products at the point of sale much

faster and more accurately.

ELECTRONIC DATA INTERCHANGE (EDI)is the electronic exchange of business documents in a standard computer

process able , universally accepted format between trading partners.

allows to send purchase orders (created in POS software) to the supplier

electronically via phone line or internet.

STORE TRAFFIC COUNTERS

retail traffic counting system is a device to monitor relative flow levels

of pedestrian traffic in a given area of the store

help to improve sales conversion ratios, increase store traffic, and

improve advertising


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Cont.. GRAPHICS DESIGN SOFTWARE

It is the process and art of combining text and graphics and

communicating an effective message in the design of logos, graphics,

brochures, newsletters, posters, signs, and any other type of visual

communication.

WEBSITESIt is a collection of related web pages, images, videos or other digital

assets that are addressed relative to a common uniform resource

locator(URL), often consisting of only the domain name, or the IP

address, and the root path in an internet protocol based network.

PAYROLL SOFTWAREit automatically update tax rates , calculate tax liabilities make tax

deposits , fill tax forms also helps to make prompt and accurate

payments to their employees as well as provision of reports to

management , employees and government agencies concerning earnings,

taxes and other deductions


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Cont.. PORTABLE DATA TERMINALS (PDT) AND HAND

HELD COMPUTERSA PDT, is an electronic device that is used to enter or retrieve data viawireless transmission .

it allows to interact with a database or software application hosted on aserver or mainframe computer also it enables inventory counting and

serve as barcode readers.Handheld computers allow creating orders and completing various taskson a computer that fits in the palm of your hand.

EXECUTIVE INFORMATION SYSTEMtype of management information system intended to facilitate and

support the information and decision-making needs of senior executivesby providing easy access to internal and external information relevant tomeet the strategic goals of the organization


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Cont..

AUTOMATIC STORE REPLENISHMENTthe preparation of orders by a computer that integrates information

about product movement and various related factors such as demand,

actual inventory levels, product receipts, and acceptable safety stock

levels

OPEN TO BUY FORECASTINGOpen-to-Buy is simply the amount of money that we have to spend in a

given period to bring in stock to meet sales and inventory plan. Open-

to-Buy is calculated through the use of a six-month merchandise plan

that is prepared at the classification/category level ofdetail, mostcommonly in an Excel spreadsheet. Properly executed, this can

significantly increase turnover, reduce markdowns and increase gross

margin returnon inventory investment


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IMPACT OF COMPUTER INRETAILING

Enable to operate with lower stocks and achieve a faster turnover.

Balanced assortment will be maintained with fewer stock outs.

Markdowns will be reduced and sales increased as a result of the above.

Buyers will be relieved of more clerical functions As profiles are maintained for each family, retailer will be able to render

a more personalized service which is vital when the same merchandise

is offered by several retailers.

Promotions will be more personalized.

Retailing can realize a bigger share of spendable income


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As decision rules are defined and systems developed, retailer willbe able to imitate performance to determine the level of customer

service desired to achieve Achieve ideal schedules for salespeople Centralization of functions with improved efficiency at lower

costs will be realized. The effectiveness of each executive will be materially enhanced. Share of the market and net profit will be improved. With higher earnings on invested capital, retailing will be more

attractive to the investing public.


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CHALLENGES FACED

Application of the computer demands that certain procedures be

executed with a high degree of accuracy

Shortage of trained manpower

Low retail management skill

System may become slow, and hard to manage

Requirement of good internal processes for data management

Privacy and security issues

Access to the Internet and computer necessary

Maintenance costs are quite high owing to different technology Lack of adequate facilities

Some computer applications like EDI are costly to develop and operate.


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THANK YOU

Presentation on Computer in Retailing

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