Strategic Management Of What’s App

Introduction to Social Messengers

• WHAT IS MOBILE APPLICATION?

• Mobile applications (apps) have been gaining rising popularity due to the advances in mobile technologies and the large increase in the number of mobile users. Consequently, several app distribution platforms, which provide a new way for developing, downloading, and updating software applications in modern mobile devices, have recently emerged.

• A mobile application is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World.

DIFFERENT SOCIAL MESSENGER APPs:

• What’s App :

• Facebook :

• We Chatt :

• Twitter :

• Blackberry Messenger ( BBM ) :

• Line :

• Viber :

Introduction

• Way back in 1876, a revolution was created by a 29year old genius – Alexander Graham Bell, in the form of a telephone. Sadly though, both, his mother and his wife were deaf. Most of us alive today, weren’t then. But we did get to witness a similar break-through though, in 2009– WhatsApp,

• With 450 million monthly users and a million more signing up each day, WhatsApp was just too far ahead in the international mobile messaging race for Facebook to catch up, as you can see in the chart above that we made last year. Facebook either had to surrender the linchpin to mobile social networking abroad, or pony up and acquire WhatsApp before it got any bigger. It chose the latter.

• WhatsApp launched in 2009 with the right focus on a lean, clean, and fast mobile messaging app. And while the international messaging market is incredibly fragmented, it was able to gain a major presence where Messenger didn’t as you can also see in the chart above.

• Unlike PC-based social networking, there is no outstanding market leader in mobile messaging. Still, WhatsApp absolutely dominates in markets outside of the U.S. like Europe and India.

• Whatsapp Marketing is one of the platform for any business owner to promote his product. You get direct access to your customers. The most used messaging cross platform application by people since it’s launch. So today are going to have a look on Whatsapp Marketing strategies, so that small business owner can take the opportunity. I guarantee you, you will be cracking more sale once you start using Whatsapp Marketing for your business promotion.

• Gone are the days of email and SMS marketing, now what we are talking about is the fastest and reliable promotional weapon for your business named Whatsapp. If you are aware of TRAI rules, you must know, you can not send messages to DND numbers. So what does it mean? It means SMS marketing is a waste now. What else? You are talking about Email marekting?

Marketing Revolution

IT Strategy On WhatsApp

• WhatsApp has been a major contributor

of 25% decline of SMS in Spain.

Chinese We Chat has over 300 million

users. Over 90% of Korean smart phone

users use Kakaotalk. These are just a

few examples of the rising trend of the

mobile instant messaging (MIM).

Whatsapp SWOT Analysis

• Strengths:

• Loyal customers

• Market share leadership

• No need to log

• Group Chat

• Allow send videos, pictures, voice notes

• You can put profile picture

• No need to add friends

• No need PIN or user number

• Available for all platforms

• Weaknesses:

• Not diversified

• Weak distribution network

• To access the account can only be paid by credit

card only

• Only works with a data plan or wi – fi

• Opportunities:

• Online

• Advanced technology

• Recognized application

• Modernization of people

• Increased demand for smart phones

• Threats:

• Competition

• Product substitution

• Similar applications and free

Grand Strategy

• Grand strategies, often called master or

business strategies, provide basic direction

for strategic actions. It Indicate the time

period over which long-range objectives are

to be achieved.

• Many firms involved with multiple industries,

businesses, product lines, or customer

groups usually combine several grand

strategies.

• Any one of these strategies could serve as

the basis for achieving the major long-term

objectives of a single firm.

• The four alternatives of grand strategy are

as follows:

• Stability – Stability means to remain the

same size or to grow slowly and in a

controlled fashion. In case of Whatsapp

stability, Whatsapp is available on every

operating systems of smartphones.

• Quadrant I

• Global Brand Strategy–

– Whatsapp should make available in

country specific languages.

• Product Line Development –

– Allow requesting other system, that is,

user should be able to contact other

people who are not in his phone

directory.

– It should be able to make calls.

– Screen sharing.

WhatsApp Reaches 300 Million Active

Users

• This chart illustrates the

incredible growth of smart

phone messaging service

Whatsapp.

Conclusion

•

• WhatsApp on the other hand has been

around for quite some time now and is

being used by most and offers

functionality like text based

messaging and files transfers. But

given enough time Line is a capable

product and in the future it hold the

potential to overtake WhatsApp,

unless some new innovations is

adopted by the world leader in

messengers.

Biblography

• http://www.whatsapp.com/

• http://en.wikipedia.org/wiki/WhatsApp

• http://www.wikiswot.com/SWOT/4_/Wh

atsapp.html

• http://nivedithg.blogspot.in/2012/10/we

chat-mobile-app-review.html

• http://www.wikiwealth.com/five-

forces:whatsapp