Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.
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Transcript of Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.
Presentation of National Presentation of National Newspaper AssociationNewspaper Association
To Mailers Technical To Mailers Technical
Advisory CommitteeAdvisory Committee
May 19, 2005May 19, 2005
About NNAAbout NNA
18851885
2,500 newspaper members; primarily 2,500 newspaper members; primarily weekliesweeklies
Primarily family ownedPrimarily family owned
Headquarters: Columbia, MOHeadquarters: Columbia, MO
Washington office: Arlington, VA Washington office: Arlington, VA
NNA’s presence in Washington NNA’s presence in Washington
Postal policyPostal policy
Postal ratesPostal rates
The business of publishingThe business of publishing
First Amendment and Open GovernmentFirst Amendment and Open Government
NNA’s Congressional Action Team has NNA’s Congressional Action Team has members in every state and virtually every members in every state and virtually every Congressional districtCongressional district– PL 108-18: 19 co-sponsors in a dayPL 108-18: 19 co-sponsors in a day
NNA’s Mailing ProfileNNA’s Mailing Profile
Heavy within county mailers –NNA’s Heavy within county mailers –NNA’s primary focusprimary focus
Often the largest customers of entry post Often the largest customers of entry post officeoffice
Outside county mail for outer delivery zoneOutside county mail for outer delivery zone
ECR for shoppersECR for shoppers
In County MailIn County Mail
““It is well known that post roads and post offices It is well known that post roads and post offices have increased rapidly within a few years and have increased rapidly within a few years and that almost every person can have convenient that almost every person can have convenient access to papers by mail; and the printers know access to papers by mail; and the printers know that the New York papers are made up from the that the New York papers are made up from the daily papers, and hence they can afford them at daily papers, and hence they can afford them at a lower price than we can…(T)he circulation of a lower price than we can…(T)he circulation of our country papers is rapidly diminishing and ere our country papers is rapidly diminishing and ere long many of them must be consigned to long many of them must be consigned to oblivion.” A New York editor, 1827oblivion.” A New York editor, 1827
Numbers of Titles Numbers of Titles
YearYear Total DailiesTotal Dailies Total WeekliesTotal Weeklies
19961996 15201520 65806580
19971997 15091509 65816581
19981998 14891489 66426642
19991999 14801480 66466646
20002000 14801480 65796579
20012001 14681468 64766476
20022002 14571457 66996699
20032003 14561456 67046704
CirculationCirculation(in millions) (in millions)
DailiesDailies Weeklies Weeklies
19961996 56.956.9 45.945.9
19971997 56.756.7 47.347.3
19981998 56.156.1 48.748.7
19991999 55.955.9 49.149.1
20002000 55.755.7 47.947.9
20012001 55.555.5 47.747.7
20022002 55.155.1 5050
20032003 55.155.1 50.250.2
How we workHow we work
Mail.dat – nadaMail.dat – nada
No scholarly studiesNo scholarly studies
No studies period, except a rare member No studies period, except a rare member surveysurvey
No PACNo PAC
No former CongressmenNo former Congressmen
How do we do it?How do we do it?
Teaching toolsTeaching tools
Monthly column Pub AuxMonthly column Pub Aux
TroubleshootingTroubleshooting
Case workCase work
Numerous seminars a yearNumerous seminars a year
AdvocacyAdvocacy
MTAC membership since MTAC membership since
Periodicals Service Improvement TeamPeriodicals Service Improvement Team
POACPOAC
Flats Automation Work GroupFlats Automation Work Group
Flats Presort Optimization Work Group Flats Presort Optimization Work Group
Package Integrity Work GroupPackage Integrity Work Group
ePub Watch Work Group, etc. etc. ePub Watch Work Group, etc. etc.
Concerns and AnxietiesConcerns and Anxieties
CSRSCSRS
The cost of rates—and rate casesThe cost of rates—and rate cases
FSS, maybeFSS, maybe
The future for serviceThe future for service
NNA: a majority of One. In County mail is NNA: a majority of One. In County mail is less than 1% of domestic mail volume. less than 1% of domestic mail volume.
But it brings people to the mailbox! But it brings people to the mailbox!
Tonda RushTonda Rush
703 465 8808 –NNA in Washington703 465 8808 –NNA in Washington
[email protected]@nna.org
President, American PressWorks, Inc., President, American PressWorks, Inc., [email protected]@americanpressworks.org. .