Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

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Presentation of Presentation of National Newspaper National Newspaper Association Association To Mailers Technical To Mailers Technical Advisory Committee Advisory Committee May 19, 2005 May 19, 2005

Transcript of Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

Page 1: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

Presentation of National Presentation of National Newspaper AssociationNewspaper Association

To Mailers Technical To Mailers Technical

Advisory CommitteeAdvisory Committee

May 19, 2005May 19, 2005

Page 2: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

About NNAAbout NNA

18851885

2,500 newspaper members; primarily 2,500 newspaper members; primarily weekliesweeklies

Primarily family ownedPrimarily family owned

Headquarters: Columbia, MOHeadquarters: Columbia, MO

Washington office: Arlington, VA Washington office: Arlington, VA

Page 3: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.
Page 4: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

NNA’s presence in Washington NNA’s presence in Washington

Postal policyPostal policy

Postal ratesPostal rates

The business of publishingThe business of publishing

First Amendment and Open GovernmentFirst Amendment and Open Government

NNA’s Congressional Action Team has NNA’s Congressional Action Team has members in every state and virtually every members in every state and virtually every Congressional districtCongressional district– PL 108-18: 19 co-sponsors in a dayPL 108-18: 19 co-sponsors in a day

Page 5: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

NNA’s Mailing ProfileNNA’s Mailing Profile

Heavy within county mailers –NNA’s Heavy within county mailers –NNA’s primary focusprimary focus

Often the largest customers of entry post Often the largest customers of entry post officeoffice

Outside county mail for outer delivery zoneOutside county mail for outer delivery zone

ECR for shoppersECR for shoppers

Page 6: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

In County MailIn County Mail

““It is well known that post roads and post offices It is well known that post roads and post offices have increased rapidly within a few years and have increased rapidly within a few years and that almost every person can have convenient that almost every person can have convenient access to papers by mail; and the printers know access to papers by mail; and the printers know that the New York papers are made up from the that the New York papers are made up from the daily papers, and hence they can afford them at daily papers, and hence they can afford them at a lower price than we can…(T)he circulation of a lower price than we can…(T)he circulation of our country papers is rapidly diminishing and ere our country papers is rapidly diminishing and ere long many of them must be consigned to long many of them must be consigned to oblivion.” A New York editor, 1827oblivion.” A New York editor, 1827

Page 7: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

Numbers of Titles Numbers of Titles

YearYear Total DailiesTotal Dailies Total WeekliesTotal Weeklies

19961996 15201520 65806580

19971997 15091509 65816581

19981998 14891489 66426642

19991999 14801480 66466646

20002000 14801480 65796579

20012001 14681468 64766476

20022002 14571457 66996699

20032003 14561456 67046704

Page 8: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

CirculationCirculation(in millions) (in millions)

DailiesDailies Weeklies Weeklies

19961996 56.956.9 45.945.9

19971997 56.756.7 47.347.3

19981998 56.156.1 48.748.7

19991999 55.955.9 49.149.1

20002000 55.755.7 47.947.9

20012001 55.555.5 47.747.7

20022002 55.155.1 5050

20032003 55.155.1 50.250.2

Page 9: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

How we workHow we work

Mail.dat – nadaMail.dat – nada

No scholarly studiesNo scholarly studies

No studies period, except a rare member No studies period, except a rare member surveysurvey

No PACNo PAC

No former CongressmenNo former Congressmen

How do we do it?How do we do it?

Page 10: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.
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Teaching toolsTeaching tools

Monthly column Pub AuxMonthly column Pub Aux

TroubleshootingTroubleshooting

Case workCase work

Numerous seminars a yearNumerous seminars a year

Page 12: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

AdvocacyAdvocacy

MTAC membership since MTAC membership since

Periodicals Service Improvement TeamPeriodicals Service Improvement Team

POACPOAC

Flats Automation Work GroupFlats Automation Work Group

Flats Presort Optimization Work Group Flats Presort Optimization Work Group

Package Integrity Work GroupPackage Integrity Work Group

ePub Watch Work Group, etc. etc. ePub Watch Work Group, etc. etc.

Page 13: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

Concerns and AnxietiesConcerns and Anxieties

CSRSCSRS

The cost of rates—and rate casesThe cost of rates—and rate cases

FSS, maybeFSS, maybe

The future for serviceThe future for service

NNA: a majority of One. In County mail is NNA: a majority of One. In County mail is less than 1% of domestic mail volume. less than 1% of domestic mail volume.

But it brings people to the mailbox! But it brings people to the mailbox!

Page 14: Presentation of National Newspaper Association To Mailers Technical Advisory Committee May 19, 2005.

Tonda RushTonda Rush

703 465 8808 –NNA in Washington703 465 8808 –NNA in Washington

[email protected]@nna.org

President, American PressWorks, Inc., President, American PressWorks, Inc., [email protected]@americanpressworks.org. .