The Freshwater Centre (Ferskvandscentret)

A short presentation of The Freshwater Centre and itsnew initiative Danish Water Technology House - a platform for promoting and selling Danish watertechnologies and expertise to the markets in SoutheastAsia

The Freshwater Centre

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The Freshwater Centre

AQUA Commercial RentalHotel &

Conference CentreDepartment of Courses

Danish Water

Technology House

The Freshwater Centre covers five different business areas.

Companies

The activities of The Freshwater Centre and AQUA are gathered in twofoundations: ”Den selvejende institution Ferskvandscentret” and ”Den selvejende institution AQUA”.

The two foundations have joint management, administration, IT and technical support, marketing, reception, café and restaurant.

In total, the two foundations employabout 60 staff.

The two foundations have joint Board of Directors and Chairman.

In the fall of 2014, The Freshwater Centre established DWTH Aps, which owns the subsidiary DWTH Asia Ptd Ltd in Singapore.

DWTH emerged from the Challenge:Water project.

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Purpose of the Foundations

”Den selvejende institution Ferskvandscentret”

To create a national centre on environmental issues and related matters with focus on water environment, aiming at increasing its international activities.

Driving a meeting and conference centre and be responsible for the rental of commercial office space for small businesses.

”Den selvejende institution AQUA”

Driving a freshwater aquarium and a centre of experiences presentingknowledge and experiences on nature, environment and culture in regards to the freshwaters of Denmark.

Delivering inspirational and educational presentations based on nature experiences and involvement of guests.

Protecting and advancing animal and plant life by education, research and conservation.

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The Challenge:Water Project

The Challenge:Water project (2012-2014) was run by The Freshwater Centre and funded by the Central Denmark Region and the European Union.

Challenge:Water was divided into a regional and a global part.

The purpose of the regional activities was to develop forward-looking solutions to meet future water challenges. Challenge:Water worked with Danish utilities and municipalities to identify the need for new water solutions. Activities ended on 31-12-2014.

The purpose of the global activities was to help SMEs in the Danish water sector in increasing their exports and innovation activities. The decision was made to establish a new sales and innovation platform in Singapore, Danish Water Technology House (DWTH). DWTH continues with funding from The Danish Industry Foundation (Industriens Fond).

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Danish Water Technology House

DWTH is a members´ platform and a non-profit organisation

DWTH has focus on SMEs

DWTH helps Danish water companies with the following activities in Southeast Asia: Sell Danish water technology products to

the markets in Southeast Asia Collect and process detailed market

intelligence on demand Advise and guide Danish companies in

entering the Southeast Asian markets Other consultancy services Develop and sell integrated concept

solutions & projects Identify technology partners in the region

for Danish companies Establish innovation projects with

Southeast Asian partners

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DWTH´s Organisation

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The Freshwater Centre

DWTH ApsDWTH Asia Pte Ltd

Products

Concepts

Consultancy

Country Representative

Marketing & sales (DK)

Project Management

Member Services

Business Development & Support

Mission & Vision

Mission:

Develop DWTH to become the preferred entry point to the Southeast Asian markets for Danish water companies.

Vision:

To become a technology partner to Southeast Asia and contributeto solving water challenges in the region by providing sustainable, efficient and forward-lookingsolutions.

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Members

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Product Sales: Mycometer A/S

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DWTH is driving sales activities on behalf of Mycometer A/S.

Currently, DWTH is selling Bactiquant, a rapid method for quantification of total bacteria in water and other liquid samples.

Focus market is on Singapore but DWTH will expand into new marketsin 2015.

Public Utility Board (PUB) is currrentlytesting Bactiquant and it is expectedthat they will become a loyal customer in the future.

Pilot Projects: Sorbisense A/S

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Two pilot projects initiated via DWTH on behalf of Sorbisense A/S:

Project 1: Jurong Island groundwater modelling and riskassessment study of Jurong.

Project 2: Source tracking, monitoring and modelling of pollutants loads in Singapore.

The client is Public Utilities Board (PUB) in Singapore.

DWTH, DHI Water & Environment Singapore and NUS University of Singapore are managing the projects.

Focus on Concepts

Non-revenue water

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Groundwater mapping Aquaculture

Groundwater Mapping Concept

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A Groundwater Mapping Group has been formed consisting of 11 Danish water companies (GEUS, Aarhus Universitet, GEO, DHI, TreVand, SkyTEM, DanAqua, EnviDanInternational, Aarhus Geophysics, IGIS and HF Jensen).

The group will hire a local Business Developer via DWTH Asia to handle business development in SoutheastAsia on the group’s behalf.

A Senior Business Developer / Project Manager in Denmark representingthe group will handle the sales process in close cooperation with the local Business Developer.

The group will have a virtual office at DWTH in Singapore.

Why is DWTH a good idea?

For members: Joint marketing & branding

Local representation & follow-up

Access to a regional network

Cultural and language barriersare minimized

Attractive cost level

Great market potential

For customers in Southeast Asia: One stop shop for Danish water

technology

Access to state-of-the-art technologies & know-how

Access to integrated solutions e.g. Groundwater Mapping Concept

Local support & network

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Partners

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DWTH officially started its operations on October 1, 2014 in collaborationwith The Danish Industry Foundation and The University of Southern Denmark.

A grant of DKK 7.9 million has beenprovided by The Danish Industry Foundation to support the operations of DWTH.

A revenue goal of DKK 17 millions.

DWTH is monitored by researchers at The University of Southern Denmark. The goal is to document and develop a cluster model for the strengthening of Danish exports.

Created by:Tina Gade Nielsen on behalf of DWTH

Thank you for your attention!