Presentation of 'Ergon' at MeetUatReload 27.01.2013
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Transcript of Presentation of 'Ergon' at MeetUatReload 27.01.2013
OUR STORY2007 Ergon was an idea: A selection of traditional Greek products.
2008 Our first product launched! A honey called “Melissas ERGON”. In 6 months we cre-ated, 20 products under 3 sub brands: Elias / Melissas / Gis ERGON and we were very happy
2009 - 2010 On September 2009 two more products were added to the Ghis Ergon series, the Wild Porcini mushrooms and the Wild Truffle from Pindos Mountains, described as products of the year by the Greek newspaper “TO VIMA” and the magazine TROFIMA kai POTA (FOOD and BEVERAGES).On January 2010 the new category with sea spreads was launched as well as the famous Tuna from Alonissos, under the name Thalassas (sea’s) Ergon. At the same time the ERGON products were placed at the Duty Free Shops and the cracked wheat Sitou ERGON was awarded a prize at the gourmet prizes of newspaper “Eleftherotypia”.
So after 70 products, 300 customers, few exports and many prizes and we were very happy, exhausted but nobody was aware of our brand....
2011 Ergon Deli / Ergon Deli + Cuisine / 300 Products
2012 2Ergon Deli / 2Ergon Deli + Cuisine / Franchising / 400 Products
2013 6 Ergon Deli + Cuisine (in 3 countries) / Ergon Culinary Experience
2007 2008 2009 2010 2011 2012 2013
2x
6x
2x
1 Προϊόν!
20 Προϊόντα 40 Προϊόντα
70 Προϊόντα 300 Προϊόντα 400 Προϊόντα 600 Προϊόντα
μέλισσας
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®μέλισσας
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®μέλισσας μέλισσας μέλισσας μέλισσας μέλισσας
Θάλασσας Θάλασσας Θάλασσας Θάλασσας
αμπέλου αμπέλου αμπέλου αμπέλου
Ελλάδας Ελλάδας Ελλάδας
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®
ΠΡΟΪΟΝΤΑ ΕΞΑΙΡΕΤΙΚΗΣ ΠΟΙΟΤΗΤΑΣ
®
γης γης γης γης γης γηςελιάς ελιάς ελιάς ελιάς ελιάς ελιάς
σίτου σίτου σίτου σίτου σίτου
ΕΛΛΗΝΙΚΟ ΠΑΝΤΟΠΩΛΕΙΟ
®
ΕΛΛΗΝΙΚΟ ΠΑΝΤΟΠΩΛΕΙΟ
®
NOW;
PRODUCT RANGE
GROCERIES / DELIS
RESTAURANTS
CULINARY TOURISM
A BRAND FOR GREEK GASTRONOMY
FUTURE;
Traditional yellow cheese (Graviera) from Naxos island
F I N E S T G R E E K P R O D U C T S
ΕRGΟ
®
ΕΛΛΗΝΙΚΟ ΠΑΝΤΟΠΩΛΕΙΟ
®
®
RETROSPECTIVE KEY POINTSIN ERGON’S BUSINESS DEVELOPMENT
Risk Ignorance!
Hands on operations. And I mean all the operations! We really love our kid, we want to be with it all day!
Lack of “plan b”. We had to succeed, otherwise what?
Flexible business models / Strict business strategies
Share of our ideas with some investors (we didn’t know that they were!)
After all it is business! You need profit!
www.ergonproducts.gr
www.ergonculinary.gr