Champion Boxing Sat 19th February 2011• This will be a championship fight though the contenders are

yet to be announced. Based on the entrance price it is apparent that the event will most likely sell out along with the fact that the fans are very much committed to their specific entertainers (entrance prices range from £35 to £100)

• This event will see the likes of a predominantly male audience ranging from 18-45. Such males are likely to be enthusiastic about sports and usually tend to attend such events as this in groups of 4 or more.

• The Type of products we should expect to see advertised on this day would be Beer and other alcoholic beverages, sports brands such as Reebok, JD Sports, Sports Direct, Nike. Furthermore gambling websites such as bet365.com and William hill can also be advertised

NME Big Gig - Foo Fighters Fri 25th February 2011

Description: An American rock band that was formed in 1994 after drummer Dave Grohl left Nirvana. The Foo Fighters have won 3 Grammy awards as well as being nominated 6 times for the Grammy’s. This event will also see performances including big names such as Cee Lo Green, Band of Horses and No Age.

Entrance Price: Ticket prices for the Foo Fighters Gig are around £45, the event may sell out given the entrance price and the level of publicity that this band usually receives.

Audience: Fans of Nirvana that wish to have a feel of their younger days will also attend, as Dave apparently uses the same style as he had adopted working with Nirvana’s lead singer Kurt Cobain. The age range will be between early teens to late 50’s with more males although more than a quarter of the events audience will consist of females. Suitable Advertisements: Pre-Release film advertisements. Fast Food brands and Alcoholic drinks, alongside clothing and foot wear brands such as Converse , as well as cosmetics such as hair gels i.e. Shockwaves.

Boyzone Sat 26th February 2011

Description: A popular British boy band from the late 90’s which have had several albums and singles that have topped the UK music charts.

Entrance Price: £40, a price that may suggest that the event will operate at full capacity. The high price relative to the amount of time left to book tickets may reflect the high demand and therefore they are very likely to sell out.

Audience: The majority of the audience will consist of working class people with some disposable income. Boyzone have a large British fan base the majority of which are females that are very enthusiastic and also those who were and still are fanatics. Their lifestyle revolves around this style of music. The audience will range from around 14-35 with the majority being at the middle of the age range and will be predominantly female.

Suitable Advertisements: The type of products/service suitable for advertising on this event would be online shopping (Ebay), Travel packages (agencies such as Thomas cook), alongside Fast food outlets such as McDonalds and also supermarkets such as Tesco.

The X Factor Sat 5th & Sun 6th march 2011

Description: A popular television show broadcasted throughout the UK following the expedition of future artists and the strives they take to enter the industry.

Entrance Price: £35 and most days have already been sold out, this event is anticipated to be a sell out.

Audience: This event will see a mixed audience of varied age ranges, this type of programme generally appeals to the masses so it is hard to state a specific segment or audience that is to attend however the majority of the audience and viewers will be female.

Suitable Advertisements: Cosmetic products such as shampoo and hair care products, In this event most products will be suitable for advertisement due to publicity that X Factor has achieved.

Disney On Ice From Wed 9th to Sun 13th March 2011

Description: This is a theatrical performance on ice that is generally geared towards young children and their parents, as a result it is possible to expect a large number of families with small/young children.

Entrance price: Ticket prices for this event are approximately £20 to £50.

Audience: The audience will mainly consist of parents and children, middle class women may out weight the middle class males. The majority of the audience will also have double household incomes and therefore a greater level of disposable income.

Suitable Advertisements: Due to the audience described advertisement attempts can be geared towards parents as they are the ones with the disposable income, however it is advised that advertisements be targeted towards children. Other possible advertisements can be supermarket chains and fast food outlets that would appeal to the children and in turn drive sales at the local outlets. New car product launches also have great potential.

Barnardo’s Inaugural Young Supporter's Concert Thursday 24th Mar 2011

Description: This event is a charity event and consists of various groups of children collaborating their talent to showcase an evening full of musical entertainment

Entrance Price: Tickets for this event will cost within the region of £25 to £35

Audience: This is a small event with most the audience being associated to the artists or organisation. There is no guessing how many people may turn up to this event. The age range will be from very young children to grandparents, there is no specific audience as such.

Suitable Advertisements: The type of products/services that are ideal to advertise at an event of this nature are travel agents such as Thomas cook in addition charities would benefit from advertising at an event like this.

The Script Fri 25th March 2011

Description: The Script are a London based Dublin soft rock group and have a large UK fan base. The entrance price may suggest that they will sell at least ¾ of the seating.

Entrance Price: Ticket prices for this event are within the region of £30-£45

Audience: The majority of this fan base are young females generally a mixture of fanatics and enthusiasts. However there is still a substantial proportion of the audience which are male and nonetheless should not be neglected.

Suitable advertisement: Converse, McDonalds, Yamaha guitars, Levis

Westlife Sun 27th March 2011

Description: A very well-known 5 piece boy band from the 90’s that have had a lot of history in Wembley selling out to maximum capacity time and time again.

Entrance Price: The entrance price of an average of £40 suggests that they would be attracting a sizeable number of working class people with some disposable income, the high price suggests the demand and therefore they are very likely to sell out.

Audience: Again there are both enthusiasts and fanatics attached to Westlife so the fans that will be present will be attached to the way of life that Westlife promotes, which is predominately about image. The age range of the audience will from 14 to 35 with the majority being around the 19 to 25 range. The majority of those attending will be female.

Suitable Advertisements: Female hair products, female designers clothing, and products that are generally aimed at women aged 15 to 35.

Nas & Damien Marley Thurs 31st March 2011

Description: Nas is a world famous American Hip Hop superstar. Damien Marley is the Son of the famous Bob Marley The two are now going to collaborate for this one off event which will attract a large predominantly male audience to Wembley. Both Nas and Damien Marley have sold millions of records around the world.

Entrance Price: The entrance price of an average of £35 suggests that they would be attracting a sizeable number of working class people with some disposable income and that it may sell out.

Audience: The audience can be expected to contain a slightly larger number of males, however there will be a mixture of men and women ranging from 15-40 with the majority being from 15 to 25.

Suitable Advertisements: Fast food outlets, Sportswear, Designer clothing, Computers, Banks, Cars.

Scouting For Girls Fri 8th April 2011

Description: Scouting for Girls is a British band formed in 2005; in April 2010 they were able to hit the top of the UK charts with a single. Entrance Price: The entrance price of an average of £25 suggests that they may be trying to sell sooner and that it will not be a complete sell out.Audience: The audience is anticipated to be those aged 15 to 40 with a mixed gender. The fans tend to spend most their time online surfing whilst listening to music. Image is of great importance to them and therefore they spend a lot of time on Facebook and other social network sites, as image is very important they use the music to help harbour any self-doubts about how cool they are. This segment is health conscious who love to look good and must go to the gym on a regular basis. Generally this segment is known to have a lot of independent women. This segment also likes to spend all their disposable income on parties and restaurants and living the expensive lifestyle. The audience in this event are categorised as to have little spare time with which they like to enjoy themselves with music, they always like to be happy. Their style of music tends to be such that both young and old can listen to. There is also a segment in this audience that are described as busy mothers looking after the family, but who still keep young at heart.Suitable Advertisements: Hair products, Chocolate, Magazines, Designer clothing

Katy Perry Sat 9th April 2011

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Description: Katy Perry is a young girl with a lot of passion that has created a large fan base as a result of having topped the charts with several singles. She has been singing since 2001, since then she has done some tours which have gathered recognition and the crowds are growing.

Entrance Price: The entrance price of an average of £35 suggests that she would be attracting a sizeable number of working class people with some disposable income.

Audience: Teenagers up to those aged at most 40 would be interested in her style of music.

Suitable Advertisements: Cars, Insurance, Designer Clothing, Chocolate, Hair products

Disney Live! Mickey's Music Festival

From Tues 15th to Thurs17th April 2011

Description: The world famous Walt Disney Music Festival is famous with children worldwide.

Entrance Price & Audience: The entrance price of children under 12 being discounted, it is obvious that many children will be attending, mainly between 5 to 12. The parents will mainly consist of mothers and some fathers.

Suitable Advertisements: Products should be aimed towards the parents and not the children, thus Car manufacturers, Insurance companies, Banks are suitable.

Dancing On Ice From Fri 22nd to

Mon 25th April 2011Description: Dancing on ice is a show that started in 2006 where celebrities and professional dancers put on a performance that is shown on ITV. The show has had up to 11 million viewers and the events nearly always sell out and are given very good reviews every time.

Entrance Price: The entrance fee of approximately £50 also indicates the popularity of this event.

Audience: The age range of those attending would be approximately 13 to 60, with the average age being around 35 to 40.

Suitable Advertisements: Cars, Insurance, Computers, Banks, Clothing, Supermarkets.

Harlem Globetrotters Sun 1st May 2011

Description: The Harlem Globetrotters have a very old history that dates back to the 1920's, they have a very large fan base worldwide and have done countless tours to spread their popularity.

Entrance Price: The entrance price ranges from £15 to £40 indicating that there may be a mixture of ages.

Audience: The audience is expected to be a predominately male audience with a varied age range (15 to 60)

Suitable Advertisements: Sportswear, Insurance, Fast food outlets, Travel companies.

Premier League Darts Thurs 19th May 2011

This event is not expected to be a very large event however the audience has a mixture of young and old, male and female. This type of audience may be suitable as a highly targeted field for advertisement, possibly for charity companies.

Journey, Foreigner & Styx6th June 2011

Description: Journey, Foreigner & Styx are British/American rock bands that have been in the scene since the 70's. Entrance Price: Together they will sell out at the high entrance price of £50 per person. Audience: The audience will consist of 15 to 50 year olds, there will be a mixture of males and females, the products and services that they chose may be similar and therefore the audience can be highly targeted.

Britain’s got talent Sun 19/06/11

Description: Britain's Got Talent a show that has been running since 2007 has won some awards.

Entrance Price: £35.

Audience: Similar to X Factor the audience is expected to be a mixture of ages from 15 to 60 and male and female may be split.

Suitable Advertisements: Charity companies, Fast food outlets, Supermarket.

Badminton ChampionshipFrom Tue 9th to

Sun 14th August 2011

Description: This tournament began in the 1970's and is to award the winners as the best badminton players in the world. Entrance Price: The entrance price of £25 is to potentially sell out. Audience: The sport is played by both genders and as such can expected a mixed gender audience with an average age of 20, ages may range from 10 to 50. There will also be a number of foreign attendants. Suitable Advertisements: Tour companies, Supermarket, Sportswear, Magazines.

Lee Evans From Wed 14th to

Sun 18th SeptemberDescription: Lee Evans is one of the nation’s most favourite comedians and has sold out at many different venues at which he had performed, it is also noted that he has won several awards. Entrance Price: With an entrance price of £30, it may be possible for this event to sell out on most days. Audience: The audience will mainly be adults with the average age ranging from 25 to 35. A mixed audience with possibly a slightly larger number of males.Suitable Advertisements: Insurance, Fast food outlets, Travel companies.

Alan Carr 22nd September 2011

• Alan Carr is a Comedian with some performances around the UK. The audience will have a mixed gender and an adult audience. The entrance price is £30. Suitable products for advertisement would be Insurance, Fast food outlets, Travel companies.

Al-Hidayah - A Global Peace Conference Sat 24th Sep 2011

• Al Hidayah is a conference set for anti-terrorist measures to be made along with a lecture by a prominent Islamic sheikh. The sheikh will explain the wrongs of terrorism and suicide bombing; the audience will be mixed with a majority of the audience being of Middle Eastern and Asian ethnicity. The age range will be from 10 to 60.

Spanish Riding From Fri 25th to

Sun 27th NovemberDescription: This old art traces its roots back to Spain from the 16 century. It has a unique dress code alongside a sequence of dances that are performed by the horses and riders and is something that cannot be found anywhere else in the world.Entrance Price: The entrance fee of approximately £40 may indicate that the audience may have a decent amount of disposable income, also taking into account how far ahead it is dated.Audience: This event has its own unique audience of a mixed gender with ages ranging from 15 to 60 with the average age being between 45 to 60.Suitable Advertisements: Insurance, Travel Companies, Banks & Finance,