www.ued.org.tr

PRESENTATION OBJECTIVES

Information about UEDInformation about Turkey & Education SystemResults of UED’s Survey for Students andMember AgentsInternational Educational Consulting Sector inTurkey and Agency Relations

WHY WAS UED FORMED?

About 250 Active Agencies in Turkey

No specific consumer protection by law in the sector

No Specific Regulations governing the industry

Insufficient Knowledge & Experience

Education providers were alone in the market

ABOUT UED

The first approved association in Turkey. Accredited by state and public organizationsLegally authorised UED acts as the regulatory body between agents and students Has code of ethicsAccepts new members who comply with certain standards and requirements set forth by the UED regulationsA member of FELCABrings together Turkey’s leading educational agents36 UED members' total market share is over 50 %UED member agents have 130 branches (with franchises) & almost 300 counselorsUED members have 15 years of experience on average

MEMBERSHIP PREREQUISITESMinimum Two Years ExperienceAt least 2 Letters of Reference from Accredited

SchoolsBeing Official Representatives of Accredited

SchoolsReferences from 2 Current UED MembersCompany ProfilePolice ClearanceInspection of PremisesEntrance &Membership fee

INFORMATION ABOUT TURKEY

&TURKISH EDUCATION SYSTEM

Some Social & Economic Indicators

Secular Country Parliamentary System with Presidency Total Population: 79.814.871Average Age: 29,616th largest economy in the world and 6th largest economy compared with EU countriesLife expectancy:75,8 (WHO data)GDP (2016): 587,7 billion USDGDP Per capita (2016): 10.862 USD (Constant 2010 USD; 14.117 USD)

Social & Economic Indicatorsand predictions

According to Turkish Statistic AgencyThe population of Turkey is expected to be 84.247.088 in 2023Half of the population of Turkey will be under age 34 in 2023

According to IMF, GDP Per Capita of Turkey (PPP) will be 23.886 USD in 2019

age distribution Entire Turkey

below 15 15-19 20-24 25-29 above 290,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

0,24

0,09 0,08 0,08

0,51

EDUCATION SYSTEM OF TURKEYMANDATORY EDUCATION

12 yearsMandatory for ages 6-17, Overseen by Ministry ofEducation:

4 Years Elementary4 Years Secondary4 Years High School

High School Education:Various types of high schools (State, Private, Science, Vocational, Anatolian, Military, Foreign-origin)

Grading System: 100

EDUCATION SYSTEM OF TURKEYHIGHER EDUCATION

Administered by the Higher Education Council (YÖK)* 112 State68 Private5 Private Vocational Colleges(Please note that after the coup attempt, many universities, military & police academies-colleges

were closed )

Grading System (0-4, passing grade 2).*NOTE: Please note that YOK's accreditation is essential for Turkish students who complete their

university education abroad. Check if your institution is YOK recognized. If not, Turkish male students are bound by longer military service and further education in Turkey would be jeopardized

EDUCATION SYSTEM OF TURKEYHIGHER EDUCATION

Central Examination for University Entrance:Managed by ÖSYM (Student Selection and Placement

Centre)Two steps; 1-TYT (Basic Qualification Test) 2-AYT (Qualification Test in Different Fields)In 2019, the exam dates are June 22 and June 23

EDUCATIONAL SYSTEM OF TURKEYHIGHER EDUCATION

Critical Shortage of University placesTotal number of applications to TYT in 2018: 2.322.421Students who had the right to enter AYT: 1.982.669Total Placement (formal education only) for 4 year

programmes in 2018: 471.375 ( %20,29 ) (Public universities: %78,79 )

Tuitions for Private universities:9000- 20,000 USD (scholarships offered from 20% to 100%)

EDUCATION SYSTEM OF TURKEYLANGUAGE EDUCATION

About Private Language Courses in Turkey;-Tuition for a 4 month English course: 500-1200USD-Very Strong Competition & Low Teaching Quality-Students do not believe they will be able to learn

English Language at local education providers

SECTION 2

GENERAL PROFILEof a

TURKISH STUDY ABROAD STUDENT

(data in this section comes from UED Agencies only)

age distributionof UED member agencies' students

below 14 14-18 19-24 above 250,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

45,00%

50,00%

0,08

0,2

0,44

0,28

Most preferred programs

language school 51%

summer school 20%

postgraduate 8%

undergraduate 10%

certificate&diploma 3%work and travel 4%

high school 3%doctorate 1%

Reason for Study Abroad

Business&Career 57%

Experiencing a foreign country 19%

Personal Development 12%

Academic Study 8%other 4%

Awareness of students about Study Abroad & Program Interested

very weak 32%

weak 18%

not so bad 29%

good 13%

very good 8%

How students find agencies?

reference 52%

internet 29%

advertisement 9%

fairs 6%other 4%

SECTION 3

TURKISH STUDENTS' CHOICES FOR

HIGHER EDUCATION(data in this section comes from UED Agencies only)

Most Prefered Countries for Higher Education

Canada 23%

UK 20%

US 17%

Australia 9%

Germany 8%

Italy 3%Austria 2%

Ireland 2%

France 2%Spain 2%

Poland 2%Hungary 2%

Rusia 1%China 1%Japan 1%Other 5%

Most Prefered Subjects for Higher Education

Engineering&Architechure 35%

Marketing, Economics & Business 25%

International Relations & Trade 16%

Computer Sciences&IT 14%

Medicine& Dentistry& Pharmaceutics 5%Art, Fashion & Design 4%Other 1%

How YOK Accreditation is Important?

Not Important 1%Not a Must but a plus 6%

Very Important 93%

Average GPA of Bachelor Candidates

50-60

7%

61-75 46%

75-90 39%

91-10

0 8%

Average GPA of Postgraduate Candidates

below 2,5 15%

2,5-2,9 55%

3,0-3,4 25%

3,5 and above 5%

Do Bachelor Candidates Need English Preparation?

direct entry 10%

prep. class for less than 3 months 18%

prep. class for 3-6 months 42%

prep. class for more than 6 months 30

Do Postgraduate Candidates Need English Preparation?

direct entry 18%

prep. class for less than 3 months 27%

prep. class for 3-6 months 35%

prep. class for more than 6 months 20%

SECTION 4

VISAS(data in this section comes from UED Agencies only)

Visa Approval Rates from UEDmembers

UK: 99 % USA: 50%CANADA: 85 % AUSTRALIA: 95 %

GERMANY: 95 % SPAIN: 100 %ITALY: 99 % FRANCE: 99%

BELGIUM:100 % IRELAND: 97 %

SECTION 5

RELATIONS WITH AGENCIES

We have asked our member agencies;

What do Agents Want*-Education Quality of the School; %88-Feedback from our previous students; %79-Quick answers to our questions; %57-Ability to create fast solutions for students'complaints; %57-Lecture experience & quality; %41-National and Int. Accreditations; %35-Quality of the accommodation options; %33

*asked to choose 5 most important reasonpercantage shows ratio of consultants who sellected that choice

Did you participate any student recruitment fair?

no 24%

yes/participate by our own agency stand 8%

yes/participate by a partner school's stand 40%

yes/both 28%

Effect of The Student Recruitment Fairs

on Your Bookings

no effect 24%

very weak 44%

positive 20%

very positive 12%

How do you find new business partners?

Agency WS 35%

Student Rec. Fairs 28%

Advices of the Other Members 17%

Internet 14%

Other 6%

Did you participate in any school&agent wswithin the last year?

yes 80%

no 20%

CURRENT UED MEMBERS

CURRENT UED MEMBERS

CURRENT UED MEMBERS

CURRENT UED MEMBERS

for the the current list of UED Membersplease visit members section @

www.ued.org.tr/en

SECTION 7

FOR A BETTER COOPERATION WITH LOCAL AGENCIES

UED'S ADVICESto maximize your recruitments from Turkey

-Work with few, effective agencies, identify yourkey agents-Do not expect to get students immediately, berealistic-Consider offering financial aid & scholarships-Follow the study abroad trends in the country-Decide entry requirements with your agency-Define your Turkish Market Prices byconsidering with your local agencies

UED'S ADVICESto maximize your recruitments from Turkey

-Plan your marketing budget with youragencies -Forward inquiries to your agents-Show your face at the events-Learn about YOK Accreditation-Word of mouth...

Recent Currency Fluctuations

-Market is still strong-Demand is still alive -Currencies are now more stable

Sep 2017Oct 2017

Nov 2017Dec 2017

Jan 2018Feb 2018

March 2018April 2018

Ma 2018June 2018

July 2018Aug 2018

Sep 2018Oct 2018

Nov 2018

3,44 3,61 3,86 3,94 3,77 3,76 3,8 3,95 4,044,48 4,63 4,9

6,635,97

5,53

4,11 4,22 4,48 4,67 4,52 4,68 4,65 4,87 4,95,25 5,39

5,75

7,676,93

6,28

4,49 4,725,07 5,31 5,1 5,33 5,29 5,56 5,57

5,99 6,16,46

8,567,8

7,07

USDEUROGBP

Month

TL V

alue

Turkey as a gateway to middle east market

Turkey has become the new hub for international students coming fromMiddle East Region. Currently according to YÖK (Higher Education Board) there arearound 145 thousand international students studying in Turkey from 137 different natioans. Interest of international students has created new oportunities forforeigners in Turkey. There are over 100 Education ConsultancyAgencies opened funded by international investment. The number is getting bigger each year. It is estimeted that 1 international students spends around 40 thousand USD each year. By 2023 the goal of Turkish Universities is to reach 350 thousand international students.

We would like to welcome you@ UED SUMMIT

November 2019Belek, AntalyaLimited Number of SchoolsPanels & Discussions with UED Agencies(some topics are; Trends in Turkish Market, WhatAgency Wants, Turkey as a Study Hub, Discounts,Student Protection...) B 2 B Meetings

THANK YOU