2009 - Recruiting smarter with LinkedIn

Nov 2009

Agenda

LinkedIn –

Professional Networking

LinkedIn Talent Advantage

Product Specifics

Q&A

Bert ZevzavadjianLinkedIn Corporate Solutions

New York City | Internet

Public Profile:

http://www.linkedin.com/in/bertzevzavadjian

Connections: 409 Recommendations: 6

Email: bzevzavadjian@linkedin.com

Phone: 201.290.2902

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

The largest global professional network

Network Membership & Reach

Over 53 million professionals ~2 million new members/mo ~1 new sign-up per second

200 countries English, Spanish, French and

German 150 industries Members from all five hundred

of the Fortune 500

*As of January, 2009

LinkedIn Network Demographics

Household Income• $139k average

Age Range• 25-54 84%

College educated• 90%

Passive Candidates• 90%

The network is affluent, influential and passive.

Unique Audience Compositionby Household Income (USD)

Source: Nielson @plan Fall/Winter 2008

Interesting & Exciting Facts

• LinkedIn ranked # 53 for traffic worldwide Careerbuilder.com # 386 Monster.com # 472

• LinkedIn ranked # 22 in US for traffic Careerbuilder.com # 82 Monster.com # 115

• 78K+ sites directing traffic to LinkedIn

*Source: Alexa.com 10/09

How Professionals Use LinkedIn

Build Your Personal & Professional Brand

Strengthen Professional Relationships

Share Business Knowledge

Hire & Search for Jobs

LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.

Example of a member’s LinkedIn home page – a customized professional dashboard

LinkedIn Talent Advantage is a talent acquisition solution that enables corporate recruiters the ability to find and hire better candidates, faster and more cost-effectively.

LinkedIn Talent AdvantageProduct Family

Find and engage the best passive candidates with unparalleled search and communication tools. Track for OFCCP compliance

Attract the best candidates with precise targeting and viral distribution of job postings

Fill urgent positions fast with highly targeted direct InMail® campaigns

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Position your company as an employer of choice to high value professionals

TALENT ACQUISITION

EMPLOYMENT BRAND

Recruiter PlatformUnrestricted SearchReturn up to 1,000 results. Don’t be limited by your recruiters’ personal third-degree networks • Search across the entire LinkedIn network, not just your

3rd degree connections

InMails50 InMails/mo. Guaranteed response, Can be shared, and rollover. Avg. a 30%-50% response.

Team CollaborationOrganize work, add notes, connect jobs, InMail

templates and more..

Data Ownership All activity is owned by company

ComplianceBuilt in tracking and reporting OFCCP compliance

Unavailable - 3rd Party Agencies & Staffing Firms

Attract the best candidates with precise matching and effective viral distribution of job postings

Automated Talent Matching

Accurate and well-qualified profile data targets jobs to the right professionals

A proprietary matching algorithm auto-generates a list of strong candidates for the position

An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles

Unique Experience for Job Seekers

Candidates see how they are connected to the company, recruiter, or hiring manager

Gain insight into the company Ask questions of existing

employees Better prepare for interviews

Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights

Powerful Distributionand Referral Hiring

Network connections enable effective referral hiring and “super-viral” forwarding

Members are notified when there are job openings that are a good fit for professionals they know

Referrals are simplified, with packaged messages that can be sent with a single click

Fill urgent positions fast with highly targeted direct InMail® campaigns

Targeted, Relevant Contact

Your subject line appears on the candidates’ LinkedIn home page for maximum visibility

Your message remains in the candidates’ inbox until they act on it (click or clear)*

LinkedIn® Talent Direct™ open rates reach up to 44%

*Up to 60 days

Convenient and Relevant to Candidates

InMail links to a landing page matching your message to the candidates’ profile

Landing page includes banner ad options and prominent call-to-action button for easy response

Talent Direct Case Studies

Objective Industry Subject Line Call-to-Action Open Rate

B2B LeadGeneration

I.T.Services

“Share XYZ Company’s Vision of IT Optimization”

“Download the Whitepaper”

20%

B2B LeadGeneration

ComputerSoftware

“Exclusive Invitation to JoinXYZ Industry Executive Group”

“Join Group” 35%

Hiring Telecom “XYZ Company Careers:Retail Sales”

“Apply Now” 31%

Hiring ComputerNetworking

“Careers @ XYZ Company, Bangalore”

“Apply Now” 44%

Hiring ComputerSoftware

“Come to XYZ Company in Colorado”

“Apply Now” 33%

Boost EventAttendance

InternetConsulting

“You are cordially invited to…” “Click to LearnMore”

34%

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Main tab

New very visible Module on company page highlights key content and drives traffic to your Custom Company Profile

2nd tab where your custom content lives

SAMPLE PAGE

Culture Video

Featured Employees

Featured Recruiters

Interactive Poll

Free form

Links

Jobs (also on main tab)

• Unique URL

• Expanded room for messaging

• Not competing with LinkedIn provided content

Career tab

SAMPLE PAGE

Various Modules to Differentiate Your Brand

Recruitment messaging appeals to candidates on a personal level

Employee spotlights introduce peers of related experience

Polling invites interaction and engages your candidates immediately

Video clips showcase your corporate culture

Recruiter Profiles and Career Page links help interested candidates take action

Recruitmentmessage

Recruiterprofiles

Employeespotlights

Job List & Career page links

InteractivePolls

Video Clips

Position your company as an employer of choice to high value professionals

Raise awareness. Get better leads.Land prized recruits.

Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.

Target professional segments of high quality candidates

Improve candidate perceptionof your brand as an employerof choice

Expose Your CompanyTo Relative Candidates

Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates

Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent

Improve CandidatePerception of Your Brand

Increase company / brand awareness and image in the

minds of passive candidates

A less cluttered ad environment ensures your message is seen

Stay visible: only 1 advertiser is typically featured per page

Limited page graphics make your ad stand out

LinkedIn Talent Advantage

Find and engage the best passive candidates with unparalleled search and communication tools

Attract the best candidates with precise targeting and viral distribution of job postings

Fill urgent positions fast with highly targeted direct InMail® campaigns

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Position your company as an employer of choice to high value professionals

Questions?