Presentation Mm 1
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Transcript of Presentation Mm 1
MARKETING MANAGEMENT
Batch – 2010-12
MBA
August-October 2010
Chitkara University School of Engineering Technology & Management
Presentation
Leading Automobile Brands
Guided By: Mr. Shantanu Ghosh
TEAM
S. No Name Specialization
1 Alok Rawat Healthcare
2 Anil Rawat General
3 Atul Karakoti General
4 Pallavi Patial General
5 Raveena Lamba General
1.SECTOR • Automobile
2.BRAND• Mercedes
SECTOR & BRAND
LEADING BRANDS IN AUTOMOBILE SECTOR
1.AUDI
2.BMW
3.PORSCHE
4.HONDA
5.BMW
MERCEDES
MERCEDES LOGO
Company Founder Karl Benz Gottlieb Daimler
Company Founded 1881
Headquarters Stuttgart ,Germany
Products Automobiles , Trucks, Buses and Internal combustion Engines
Area served Worldwide
Key people Dieter Zetsche ,CEO
MERCEDES
COMPANY PROFILE
Type Division of Daimler
Industry Automotive Industry
Parent Daimler
Website Mercedes-Benz.com
MERCEDES
COMPANY PROFILE
MERCEDES HEADQUARTER
STUTTGART (GERMANY)
SUB BRAND
Mercedes Benz C-Class (Sedan)
•C Class sedan is the entry level sedan in the luxury segment. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 25 lakhs – 30 lakhs.
Mercedes Benz E-Class (Sedan)
SUB BRAND
•E-Class is the upper level model in the luxury segment. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 40 lakhs – 60 lakhs.
Mercedes Benz CLS-Class (Sedan)
SUB BRAND
•CLS Class is electronically. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 69 lakhs – 60 lakhs.
Mercedes Benz SL-Class (Sedan)
SUB BRAND
•SL Class offers a sporting experience.•Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 1 crore 20 lakhs.
AUDI
AUDI LOGO
Company Founder August Horch
Company Founded Zwickau, Germany(16 July 1909)
Headquarters Ingolstadt, Germany
Number of locations Germany, Hungry, Belgium, China, India
Area served Worldwide
Key people Rupert StadlerChairman of the Board of Management,Martin WinterkornChairman of the Supervisory Board (Volkswagen AG)
AUDI
COMPANY PROFILE
Type Private company
Industry Automotive industry
Products Automobiles, Engines
Employees 60,000 (2007)
Website Audi.com
Profit $1.347 billion (2009)
AUDI
COMPANY PROFILE
INGOLSTADT (GERMANY)
MERCEDES HEADQUARTER
SUB BRAND
AUDI A4 (Sedan)
•A4 model caters to the premium luxury market in India. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 32 lakhs – 34 lakhs.
SUB BRAND
•A6 is truly a grand synthesis of performance, comfort, power, & style.•Available in both petrol & diesel variants.•Its fall in the premium segment.•Prize : Rs. 52 lakhs – 53 lakhs.
AUDI A6 (Sedan)
SUB BRAND
•A8 targets the upper middle class & rich Indian consumer. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 71 lakhs – 1 crore.
AUDI A8 (Sedan)
SUB BRAND
•Q7 is futuristic completely luxurious SUV that leaves its rival far behind. •Available in both petrol & diesel variants.•Its fall in the sport segment.•Prize : Rs. 63 lakhs – 76 lakhs.
AUDI Q7 (Sedan)
BMW
BMW LOGO
Company Founder Franz Josef Popp
Company Founded 1916
Headquarters Munich, Germany
Area served Worldwide
Key people Norbert Reithofer (CEO), Joachim Milberg (
Chairman of the supervisory board)
BMW
COMPANY PROFILE
Type Private company
Industry Automobiles, motorcycles, bicycles
Products Automobiles, Engines
Employees 96,230 (2009)
Website bmw.com
Profit $204 million (2009)
BMW
COMPANY PROFILE
BMW HEADQUARTER
MUNICH (GERMANY)
SUB BRAND
•3 series is an exquisite sports sedan.•Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 30 lakhs – 36 lakhs
BMW 3-Series (Sedan)
BMW 5-Series (Sedan)
SUB BRAND
•5 series is a fine fusion of technology, sophistication & performance.•Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 42 lakhs – 51 lakhs.
BMW 6-Series (Sedan)
SUB BRAND
•6 series is an unrivalled blend of elegance & performance.•Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 79.7 lakhs.
BMW 7-Series (Sedan)
SUB BRAND
•7 series represents the ultimate in comfort & richness in its class. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 84 lakhs – 1 crore.
BMW X-5 (SUV)
SUB BRAND
•X5 is all round excellence with superb interior, exterior & safety features.•Available in diesel variant.•Its fall in the sport segment.•Prize : Rs. 74.36 Lakhs.
PORSCHE
PORSCHE LOGO
Type Public company
Industry Automobiles, motorcycles, bicycles
Products Automotive
Employees 11,910
Website Porsche-SE.com
Owner(s) Louise Piëch and Porsche family
PORSCHE
COMPANY PROFILE
Company Founder Ferdinand Porsche
Company Founded 1931
Headquarters Zuffenhausen, Germany
Area served Worldwide
Key people Michael Macht (CEO),
PORSCHE
COMPANY PROFILE
ZUFFENHAUSEN (GERMANY)
PORSCHE HEADQUARTER
PORSCHE 911 CARRERA
SUB BRAND
•Porsche 911 is all round excellence with superb interior, exterior & safety features.•Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 79.69 Lakhs.
PORSCHE 911 CARRERA 4
SUB BRAND
•Porsche 911 is all round ultimate in comfort & richness in its class. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 85.82 Lakhs.
•Porsche 911 is an exquisite sport sedan. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 90.35 Lakhs.
CARRERA CABRIOLET
SUB BRAND
PORSCHE 911CARRERA 4S
SUB BRAND
•Porsche 911 is truly a grand synthesis of performance, comfort, power, & style. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 96.48 Lakhs.
HONDA LOGO
HONDA
Company Founder Soichiro Honda
Takeo Fujisawa Company Founded 24 September, 1948
Headquarters Minato, Tokyo, Japan
Area served Worldwide
Key people Satoshi Aoki (Chairman) Takanobu Ito (CEO)
HONDA
COMPANY PROFILE
Type Public company
Products Automobiles, motorcycles, scooters
Employees 181,876
Website Honda Worldwide
Owner(s) Louise Piëch and Porsche family
HONDA
COMPANY PROFILE
TOKYO (JAPAN)
HONDA HEADQUARTER
HONDA CITY Zx (Sedan)
SUB BRAND
•Honda City Zx is sleek & sporty. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 8 Lakhs- 9 Lakhs.
HONDA CIVIC (Sedan)
SUB BRAND
•Honda Civic fuel economy & environmental awareness car. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 12 Lakhs- 13.5 Lakhs.
HONDA ACCORD (Sedan)
SUB BRAND
•Honda Civic a sleek body & an aggressive front. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 14.74 Lakhs- 16.6 Lakhs.
HONDA CR-V (SUV)
SUB BRAND
•Honda CR-V is the only SUV marketed in India by Honda. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 17.6 Lakhs- 20.7 Lakhs.
VOLKSWAGEN LOGO
VOLKSWAGEN
Company Founded 28 May, 1937
Type Public
Headquarters Wolfsburg, Germany
Area served Worldwide
Key people Martin Winterkorn:Chairman of the Board of Management,Ferdinand Piëch : Chairman of Volkswagen Supervisory Board
VOLKSWAGEN
COMPANY PROFILE
Products Cars
Employees 368,500
Industry Automotive
Area served Worldwide
Website Volkswagen.com (International) VW.com (US)
VOLKSWAGEN
COMPANY PROFILE
VOLKSWAGEN HEADQUARTER
WOLFSBURG (GERMANY)
VOLKSWAGEN PASSAT (Sedan)
SUB BRAND
•Passat is a base model from the Volkswagen Passat highline collection. •Available in diesel variant.•Its fall in the luxury segment.•Prize : Rs. 20 Lakhs- 27 Lakhs.
VOLKSWAGEN BEETLE (Sedan)
SUB BRAND
•Beetel is a powerful, luxurious & stylish car. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 20.4 Lakhs.
VOLKSWAGEN POLO (Sedan)
SUB BRAND
•Volkswagen Polo is a powerful & stylish car. •Available in both petrol & diesel variants.•Its fall in the small segment.•Prize : Rs. 4.34 Lakhs – 5.32 Lakhs.
VOLKSWAGEN VENTO (Sedan)
SUB BRAND
•Volkswagen Vento are impressive, classy & modern at the same time. •Available in both petrol & diesel variants.•Its fall in the small segment.•Prize : Start at Rs. 6.99 Lakhs.
THANK YOU