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By Karime Menezes
Healthy Taste of Brazil
Women´s Business Leadership
Professor Frey
07/28/2010
Introducing Myself My name is Karime and I’m from Brazil.
I´ve been developing this Business idea since 2007 when I was in the last year of college( Business Administration).
Business Idea -Production of different types of candies
made with Brazilian fruits for exporting; starting with production of chocolate with cupuacu (Brazilian Fruit).
Target Customers Age: All Ages
Gender: Female/Male
Geography: USA, Europe, Japan and South America.
Supporting Research Brazil is the one of three largest producers of fruit in the World. Cupuacu fruit is touted as the latest “ superfruit:. The ingredients
to which effects are attributed include Phytonutrients, Plolyphenols, Vitamins B1,B2,B3 and at least nine antioxidants.
Several corporations have begun production of cupuacu-based food supplements including pills,drinks,smoothies and sweets.
95% of tourist in Brazil who have tasted chocolate with cupuacu was willing to pay the price.
98% of the parents like when their children eat sweet made with fruit.
Financial The suggested price is $ 5.00 for the
box with 10 chocolates.
95% of tourist in Brazil was willing to pay the price.
Action Develop a business plan and find
partnership for production of chocolates with cupuacu.
Continuous Learning Taking the WBLPart II; Get a master on export as soon as I go back to
Brazil; Continue studing English and improving my knowledge
on Spanish.
Conclusion Other countries are trying to achieve the
patent of Cupuacu, other countries are giving value for a Brazilian fruit that Brazilian don’t give.
I hope Brazilian people start to value what they have the best: The nature.
Thanks! Thank you for your time on watching this
presentation!