Presentation - Introduction to online video and mobile
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Transcript of Presentation - Introduction to online video and mobile
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Agenda SEA Online Landscape
Current Market Trends in Mobile and Online Video
Major Players and Channels
What Clients see as Important in Online Video and Mobile
Key Metrics Used to Assess Results
Looking Ahead – Challenges & Opportunities
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SEA Online Landscape
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SEA Online Landscape
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SEA Online Landscape
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SEA Online Landscape
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Mobile as Online “remote control”
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SEA Current Trends in Mobile
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SEA Current Trends in Mobile
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Online Video Dictates Display Ad
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SEA Current Trends in Online Video
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SEA Current Trends in Online Video
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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SEA Current Market Trends
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Channels and Major Players Online Video – Youtube, Vevo, iTunes, CBS Int.
Mobile – iOS, Android apps
Search – Google, Yahoo, MSN
Social Networks – Facebook, Twitter, Linkedin, Tumbler
Online Retail – Amazon, Apple, Lazada, AVG, Alibaba
Online Travel – Priceline, TripAdvisor, airlines
News & Information – country specific, blogs
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Clients’ Considerations Social
Mobile – BYOD, M2M
Engagement/Audience Behavior
“Always on” e-Commerce
Online Travel
Online Retail
Programmatic Advertising
Big Data Analytics
Maximum Efficiency at Lowest Cost and Highest ROI
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Key Metrics Used to Measure ROI Clicks
Impression
Completion
Brand Health
Social Activities
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Looking Ahead
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Opportunities Mobile will move to the center of the multi-platform
audience, Social Media will bridge consumers’ cross-screen behavior.
Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016. That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate.
Video advertising will represent nearly 55% of online display advertising revenue while Mobile ads will represent 39% of total online display in 2019 compared with 24% in 2014.
Remarketing will drive transactions and revive user engagement and mobile will play a critical role in facilitating this.
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Opportunities Growth of mobile and digital video advertising will be
drastically reshaped by programmatic advertising.
SEA will be the next biggest market in APAC
SEA emerging markets like Philippines, Thailand, Vietnam, Malaysia, Indonesia will be the fastest growing digital markets outside US, Europe, China and India
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Challenges and Differentiators Bandwidth/Broadband growth in emerging markets
Big Data
Integrating data driven analytics and reporting in multi-channel and multi platform environment will be the biggest differentiator.
Metrics should be able to measure cross platform campaigns (3Ms)
The pace of change in technology will continue to accelerate faster than marketers’ budget
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Acknowledgement
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Useful Tweets